Philip Houska Akungabazeki ukuthi insizakalo yokusakaza umculo i-Spotify iyinto yomhlaba wonke futhi isabalalise le ndlela eshiwo ngenhla yokulalela umculo ngisho naphakathi kwabasebenzisi abangazi lutho. Manje, iningi labalaleli besimanje bacabanga ngale nkampani yaseScandinavia lapho idlala amathrekhi omculo nama-albhamu ku-inthanethi. Yize isasigcinile isikhundla esikhethekile kule ndawo, ikhohlwe into eyodwa ebalulekile ebaluleke kakhulu kulezi zinsuku nezinsiza eziningi eziqhudelanayo, okuhlanganisa i-Apple Music ne-Tidal, iyisebenzise - ukuhluka kwe-albhamu.
Akubanga kudala lapho abaculi bezama ukuyisa umculo wabo ezindaweni ezehlukene, ukuze badayise kakhulu ngakho-ke bathole imali eningi. Lokho kwakunengqondo. Kodwa izikhathi ziyashintsha futhi manje igama elithi "ukuphela" lisetshenziswa kakhulu phakathi kwabaculi bomculo.
Kunezizathu eziningana zokuqondisa okunjalo kwabadlali bomculo ababalulekile. Njengoba ukuthengiswa kwamarekhodi kuncipha unomphela futhi ukusakazwa kuyanda, kunesikhuthazo sokuwasebenzisa ngokugcwele. Ezinyangeni eziyisithupha ezedlule, abaculi abafana noFuture, Rihanna, Kanye West, Beyoncé, Coldplay noDrake badlule ohlelweni lokukhipha i-albhamu ezosetshenziswa kuphela ezokusakaza umculo. Futhi babazi kahle ukuthi babekwenzelani.
UDrake angaba yisibonelo esihle sokuthi ungalisebenzisa kanjani leli khono. Umrepha waseCanada muva nje ukhiphe i-albhamu yakhe ethi "Views" ku-Apple Music kuphela futhi kwavela kuye mhlawumbe ngokusemandleni akhe. Futhi hhayi kuye kuphela, kodwa futhi Apple.
Amalungelo akhethekile asetshenziswe yizo zombili izinhlangothi. Ngakolunye uhlangothi, uDrake uthole imali enkulu ngokunikeza la malungelo ku-Apple, kanti ngakolunye uhlangothi, ngenxa yokukhethekile, i-Apple Music yathola ukunakwa eyayingaheha amakhasimende amasha ngakho. Ngaphezu kwalokho, ilebula yakhe yenza isiqiniseko sokuthi izingoma ezintsha zikaDrake azingeni ku-YouTube, obekungacekela phansi wonke umbono wokuzikhethela.
Lokhu kulandela ukuthi kuthe lapho umuntu esefuna ukulalela icwecwe elisha likaDrake, wayengenayo enye indlela ngaphandle kokuphendukela emculweni walesi sikhondlakhondla saseCalifornia. Futhi ukhokhe. Ngaphezu kwalokho, ukusakaza okukhethekile kusevisi eyodwa kunikeza inzuzo eyengeziwe - ama-albhamu anjalo anamandla okuhlala ephezulu kumashadi omculo ngisho nangemva kokuphela kwenkontileka ekhethekile, okunomthelela wokukhulisa imali engenayo yeciko.
Isimo esinjalo, esingesona iqiniso kuphela kuDrake, kodwa futhi bamkhetha, isibonelo Taylor Swift noma i-Coldplay, kodwa ibingeke isetshenziswe kusevisi eyenza ukusakazwa kwaduma - Spotify. Inkampani yaseSweden isho izikhathi eziningi ukuthi iyenqaba ukunikeza abaculi amalungelo akhethekile okukhipha ama-albhamu, ngakho abaculi abadume kakhulu baqala ukuphendukela kwenye indawo, ku-Apple Music noma iTidal.
Phela, iSpotify yayivame ukushiywa ngaphandle ngabadlali nangaphambi kwezingxoxo ezingaba khona zohlobo olufanayo, ngenxa yokuthi insizakalo yaseSweden inikeza inguqulo yamahhala. Kuyo, umsebenzisi akudingeki akhokhe ngisho indibilishi eyodwa ukuze alalele noma yimuphi umculo, uphazanyiswa izikhangiso ngezikhathi ezithile. Nokho, umphumela uwumvuzo ophansi kakhulu wamaciko. Isibonelo, u-Taylor Swift (hhayi yena kuphela) ubhikishele ngokuphawulekayo ukusakazwa kwamahhala, ngakho-ke wakhulula i-albhamu yakhe yakamuva ye-Apple Music ekhokhelwayo kuphela.
Kodwa-ke, uSpotify wema esinqumweni sakhe isikhathi eside. Kepha njengoba umkhuba wokuzikhethela uzuza ukuthandwa kakhulu, kubonakala sengathi neSpotify ingase iphinde icabangele isikhundla sayo. I-Leccos ingase ibonise ukuthengwa kwakamuva kwenkampani ngoTroy Carter, umphathi womculo owaduma, isibonelo, ngokusebenzisana kwakhe ngempumelelo no-Lady Gaga. UCarter usezoxoxisana ngezinkontileka ezikhethekile ze-Spotify futhi abheke okuqukethwe okusha.
Ngakho-ke ngeke simangale kakhulu uma, ngokuzayo, kuvela nomculo omusha ku-Spotify, ongeke udlalwe kwenye indawo, ku-Apple Music noma ku-Tidal. Nakuba i-Spotify iqhubeka nokuba umbusi ongenambangi wesikhala sokusakaza, kungaba isinyathelo esinengqondo ngayo ukuthi igxumele "kumagagasi okukhethekile". Yize inkampani yaseSweden imemezele kuleli sonto ukuthi idlule ingqophamlando yabasebenzisi abasebenzayo abayizigidi eziyi-100, okuyizigidi ezingama-30 ezikhokhayo, kepha ngokwesibonelo. ukukhula ngokushesha kwe-Apple Music kuyisixwayiso impela.
Impi phakathi kwezinsizakalo zokusakaza umculo ingaba mnandi kakhulu, kucatshangwa ukuthi iSpotify ifinyelela ngempela izinkontileka ezikhethekile. Ngakolunye uhlangothi, ngokombono wokuthi ngabe i-Spotify iqondise abaculi abafanayo ne-Apple Music noma i-Tidal, futhi ngakolunye uhlangothi, ngenxa yokuthi i-Apple Music isizokhipha inguqulo ebuyekeziwe ekwindla, okufanele ikhishwe. ukuqala ukunyathela ezithendeni zeSpotify ethandwayo kakhulu.
Ngizokukhumbula kalula lokhu kushiswa kwezentengiso, noma ngizolinda izinyanga ezi-2-4 ngaphambi kokuthi kube kwenye indawo ;-).