Ondrej Holzman Uchwepheshe wezinxephezelo oqashwe yi-Apple uchazele ijaji enkantolo yaseCalifornia ngoLwesibili ukuthi kungani umenzi we-iPhone efuna u- $2,19 billion kwaSamsung ngokukopisha amalungelo abo obunikazi, ebilokhu iwalwela u-Ephreli wonke futhi izoqhubeka nokulwa ...
UChris Vellturo, isazi sezomnotho esifunde e-MIT, uthe isinxephezelo sihlanganisa inzuzo elahlekile ye-Apple phakathi kuka-Agasti 2011 nokuphela kuka-2013, kanye nemali efanele okufanele ngabe i-Samsung iyikhokhe ngokusebenzisa ubuchwepheshe be-Apple. Amafoni namaphilisi angaphezu kwezigidi ezingu-37 adayiswa yinkampani yaseNingizimu Korea asolwa ngokukopisha amalungelo obunikazi akwa-Apple.
“Yimakethe enkulu futhi abakwaSamsung badayise inqwaba yemikhiqizo kuyo,” kuphawula uVellturo, othola imali eningi kwa-Apple. Ukuze usebenze ngecala lamanje le-Apple vs. I-Samsung, iza ku-$700 ngehora. Kodwa-ke, ngokusho kwamazwi akhe, wachitha amahora angaphezu kuka-800 kumalungelo obunikazi kanye nalo lonke icala, futhi inkampani yakhe yonke i-Quantitative Economic Solutions yachitha izinkulungwane ezengeziwe.
UVeltura uchazele inkantolo ukuthi ukukopisha kukaSamsung kwalimaza i-Apple ikakhulukazi ngoba kuvumela i-Samsung ukuthi ibambe inqwaba yamakhasimende amasha emakethe ekhulayo, okwathi kamuva yazuza ngayo. “Ukuncintisana kubaluleke kakhulu kubathengi abasha, ngoba uma sebethenge kothile, maningi amathuba okuthi bathenge ngokulandelayo ngenkampani efanayo futhi bathenge neminye imikhiqizo nemisebenzi kuleyo nkampani,” kuchaza uVelltura, enezela. ukuthi i-Samsung ekuqaleni yayingemuva ikakhulukazi ekusebenziseni kalula ngakho-ke yasebenzisa ulwazi lwe-Apple ukuze ikwazi ukuncintisana kakhulu.
Ngesikhathi efakaza, uVelltura ukhulume ngemibhalo yangaphakathi yakwaSamsung ekhombisa ukuthi inkampani ikhathazekile ngokulawuleka okuphansi uma kuqhathaniswa nama-iPhone nokuthi ukuncintisana ne-Apple kwakuyinto ehamba phambili. "I-Samsung ibone ukuthi i-iPhone ishintshe ngendlela emangalisayo uhlobo lomncintiswano," kusho uVelltura, ephawula ukuthi i-Samsung ayinakho ukusebenzisana komsebenzisi, ngakho-ke yayingenayo enye indlela ngaphandle kokuthola ugqozi emncintiswaneni.
Ngisho nangaphambi kukaVelltura, uJohn Hauser, uprofesa wokumaketha e-MIT Sloan School of Management, wenza izifundo ezimbalwa lapho anikeza amakhasimende imikhiqizo eqanjiwe enamanani ahlukene ahluke kuphela emsebenzini owodwa. Ngokwalezi zifundo, u-Hauser wabe esebala ukuthi ubaluleke kangakanani umsebenzi onikeziwe kubasebenzisi. Iziphetho zakhe zijabulisa kakhulu. Isibonelo, abasebenzisi bazokhokha enye i-$102 yokulungiswa kwamagama okuzenzakalelayo, isici esiyisihloko sokumangalelwa kwelungelo lobunikazi. Abasebenzisi bazophinda bakhokhe inqwaba yamadola eminye imisebenzi i-Apple eyimangalelayo.
Kodwa-ke, u-Hauser uveze ukuthi lezi zinombolo ngokuqinisekile azikwazi ukumane zengezwe ezintengo zedivayisi, njengoba kunezinye izici eziningi okufanele zicatshangelwe lapho kunqunywa intengo. "Lokho kungaba inhlolovo ehlukile, lena bekumele ibe yinkomba yesidingo," kusho uHauser, owaphonswa imibuzo amahora amabili nguBill Price, ummeli wakwaSamsung, owazama ukuphikisa izinsolo zakhe.
I-Price yaphikisana nezingxenye ezithile zocwaningo lukaHauser, lapho esinye sezici sithi amagama alungiswa ngokuzenzakalelayo lapho kufakwa isikhala noma isikhathi, kuyilapho i-Galaxy S III, enye yezihloko zecala, ilungisa amagama ngokushesha. Ekugcineni, u-Price uphinde wangabaza inzuzo iyonke yocwaningo, olulandelela izici kuphela hhayi i-Samsung njengomkhiqizo noma uthando lwabasebenzisi lwe-Android.
AbakwaSamsung kufanele baqhubeke nokuphikisa ngokuthi i-Apple bekungafanele iwathole nhlobo amalungelo obunikazi futhi cishe ayinalo inani. Ngakho-ke, i-Samsung akufanele ikhokhe ngaphezu kwezigidi ezimbalwa zamadola njengesinxephezelo.
Ngicabanga ukuthi kuhle, singakwenza lokho nangokuthatha ama-iPhone 5 amasha, sishayele siye esitolo sithi ufuna amakhophi ayisigidi. Yiqiniso, lokhu akuyona inkinga, i-Android enemisebenzi ekopishiwe ingasetshenziswa lapho, futhi sinezindleko zokuthuthukiswa eziphansi ezingu-90%. Futhi singathengisa ngama-kc ambalwa ngenzuzo ehloniphekile. Ngenkathi abakwaSamsung bekwenza, kwaba ngcono kakhulu ngoba isivele yakha igama...