U-Michal Ždanský I-Apple isanda kumemezela imiphumela yayo yekota yekota yesibili yezimali yalo nyaka, futhi futhi kunesizathu sokugubha: elinye irekhodi laphulwa ngaleso sikhathi, kokubili inzuzo kanye nenzuzo, kanye nokuthengisa. I-Apple ikwazile ukwehlula izilinganiso zayo kanye nezilinganiso zabahlaziyi. Ikota yesibili yezimali ilethe inzuzo engamabhiliyoni angama-45,6, okuyi-10,2 billion eyinzuzo ngaphambi kwentela. Abanikazi bamasheya bazophinde bajabule ngokwenyuka kwesilinganiso, esikhuphuke sisuka kumaphesenti angama-37,5 safinyelela ku-39,3%. Kwakuyi-margin ephezulu esize ukunyuka konyaka nonyaka kwenzuzo ngamaphesenti angu-7.
Amandla okushayela obekulindelekile kwaba ama-iPhones, i-Apple athengisa inombolo yerekhodi yekota yesibili. Ama-iPhones ayizigidi ezingama-43,7, leyo yibha entsha, i-17% noma amayunithi ayizigidi eziyisi-6,3 ngaphezu konyaka odlule. Amafoni abalelwa kumaphesenti angama-57 emali engenayo yakwa-Apple. I-opharetha yaseShayina futhi ngesikhathi esifanayo i-opharetha enkulu kunazo zonke emhlabeni, i-China Mobile, eyaqala ukuthengisa amafoni we-Apple engxenyeni yokugcina, cishe yayinakekela ukuthengiswa okuphezulu kwama-iPhones. Ngokunjalo, inkampani enkulu yaseJapan ye-DoCoMo iPhone iqale ukunikeza i-iPhone kwikota yokugcina yezimali. Phela, kuzo zombili izifunda zendawo, i-Apple iqophe ukwanda okuphelele kwe-1,8 billion yenzuzo.
Ngakolunye uhlangothi, ama-iPads abone ukwehla okukhulu, kuyilapho le ngxenye ikhula kuze kube manje. Kudayiswe ama-iPads angu-16,35 million, okungaphansi ngamaphesenti angu-16 kunangonyaka odlule. Abahlaziyi baphinde babikezela ukuthengiswa okuphansi kwethebhulethi, bephawula ukuthi kungenzeka ukuthi imakethe yamathebulethi isifike ezingeni eliphezulu futhi amadivaysi ngokwawo kuzodingeka athuthuke kakhulu ukuze aqhubeke nama-PC amazimuzimu. Ngisho ne-iPad Air noma i-iPad mini ethuthuke kakhulu enombukiso we-Retina, kuzo zombili izimo emele phezulu kwezobuchwepheshe phakathi kwamaphilisi, ayizange isize ukuthengisa okuphezulu. Ama-iPads amele kuphela ngaphezu kwamaphesenti angu-16,5 wenzuzo ephelele.
Ngokuphambene nalokho, ama-Macs enze kangcono kakhulu. I-Apple ithengise amaphesenti amahlanu ngaphezu konyaka odlule, isamba samayunithi ayizigidi ezingu-4,1. Ngokudayiswa kwe-PC okumaphakathi kuqhubeka ukwehla ngamaphesenti angu-6-7 unyaka nonyaka, ukwanda kokuthengisa kuwumphumela ohlonipheke kakhulu, ikakhulukazi njengoba ukuthengiswa kwe-Mac nakho kwehle ngaphakathi kwamaphesenti ambalwa ezindaweni ezedlule ngonyaka odlule. Akugcinanga lapho i-Apple iphinde yabona ukukhula kwezimali ezimbili zokugcina. Kule kota, u-Macy uzuze amaphesenti angu-12 enzuzo.
Ukuthengiswa kwe-iPod ngokwesiko bekwehla, futhi le kota iyafana. Ukwehla konyaka nonyaka ekuthengisweni kwamanye amaphesenti angama-51 kuya “nje” kumayunithi ayizigidi ezi-2,76 kubonisa ukuthi imakethe yabadlali bomculo iyashabalala kancane kancane, esikhundleni sabadlali abahlanganisiwe kumakhalekhukhwini. Ama-iPod amele iphesenti elilodwa nje lokuthengisa kule kota, futhi kuyangabazeka ukuthi i-Apple izoba nesizathu sokuvuselela umugqa wabadlali kulo nyaka. Igcine ukukhipha ama-iPod amasha eminyakeni emibili edlule. Imali ethe xaxa ilethwe yi-iTunes kanye nezinsizakalo, ngaphezulu kwe-4,57 billion, kanye nokudayiswa kwezinsiza, okuthole inzuzo engaphansi kwe-1,42 billion.
“Siyaziqhenya kakhulu ngemiphumela yethu yekota, ikakhulukazi ukuthengiswa kwe-iPhone okuqinile kanye nemali engenayo yenkonzo yokuqopha. Sibheke ngabomvu ukwethula eminye imikhiqizo emisha engalethwa yi-Apple kuphela emakethe, ”kusho i-CEO yakwa-Apple uTim Cook.
Ukuphenduka okuthakazelisa kakhulu kuzokwenzeka emasheya enkampani. I-Apple ifuna ukuhlukanisa isitoko samanje ngesilinganiso esingu-7 kuya ku-1, okusho ukuthi abanikazi bamasheya bazothola amasheya ayisikhombisa ngamunye abanawo, lawo masheya ayisikhombisa alingana nelilodwa emakethe yamasheya kuvalwa. Lokhu kuthutha kuzokwenzeka ngesonto lokuqala likaJuni, ngaleso sikhathi intengo yesheya elilodwa izokwehla ifinyelele cishe ku-$60 kuya ku-$70. Ibhodi labaqondisi bakwa-Apple liphinde lagunyaza ukwenyuswa kohlelo lokuthengwa kwamasheya, kusukela ku-60 billion kuya ku-90 billion Ekupheleni kuka-2015, inkampani ihlela ukusebenzisa isamba sezigidigidi ze-130 zamaRandi ngale ndlela. Kuze kube manje, i-Apple isibuyisele ama-dollar ayizigidi eziyizinkulungwane ezingama-66 kubanikazi bamasheya kusukela uhlelo lwaqala ngo-Agasti 2012.
Unephutha lapho: i-45,6 billion kufanele ilungile
Ngokungalindelekile ihloniphekile kakhulu, ikakhulukazi i-iMac. Wamangala nge-iPad.