U-Michal Ždanský I-Apple imemezele imiphumela yayo yekota yekota yesithathu yezimali ka-2014 futhi yaphinde yakwazi ukwephula amarekhodi amaningana. Le nkampani isiphinde yazidlula futhi yakwazi ukufinyelela ku-$37,4 billion emalini engenayo ngekota yokugcina, okuhlanganisa no-$7,7 billion wenzuzo yangaphambi kwentela, ngamaphesenti angama-59 emali engenayo evela ngaphandle kwase-United States. Ngakho-ke i-Apple ithuthuke ngenzuzo engaphezu kwezigidigidi ezimbili kanye nezigidi ezingu-800 ngenzuzo uma kuqhathaniswa nonyaka odlule. Abanikazi bamasheya bazophinde bajabule ngokwenyuka kwesilinganiso semaliji, esikhuphuke ngamaphesenti angu-2,5 saya kumaphesenti angama-39,4. Ngokwesiko, ama-iPhones aholwa, ama-Macs nawo aqopha ukuthengisa okuthakazelisayo, ngokuphambene nalokho, i-iPad futhi, njengekota ngayinye, nama-iPod.
Njengoba bekulindelekile, ama-iPhones aba nesabelo esikhulu semali engenayo, ngaphansi nje kwamaphesenti angama-53. I-Apple ithengise izigidi ezingama-35,2 zazo kwikota yayo yezimali yakamuva, ukwenyuka ngamaphesenti ayi-13 kunangonyaka odlule. Kodwa-ke, uma kuqhathaniswa nekota edlule, inani lehle ngamaphesenti angu-19, okuqondakalayo njengoba kulindeleke ukuthi ama-iPhones amasha alindeleke ngoSepthemba. Noma kunjalo, ukuthengisa bekunamandla kakhulu, ngeshwa i-Apple ayisho ukuthi mangaki amamodeli athengisiwe. Kodwa-ke, ngokususelwa ekwehleni kwenani elimaphakathi, kungalinganiselwa ukuthi kwathengiswa ama-iPhone 5cs amaningi kunangemva kokwethulwa kwawo. Nokho, ama-iPhone 5s ayaqhubeka nokubusa ukuthengisa.
Ukuthengiswa kwe-iPad kwehle okwesibili kulandelana. Ngekota yesithathu, i-Apple ithengise “nje” amayunithi angaphansi kwezigidi eziyi-13,3, ngaphansi kwamaphesenti ayi-9 kunangesikhathi esifanayo ngonyaka odlule. U-Tim Cook uchaze ezinyangeni ezintathu ezedlule ukuthi ukuthengiswa okuncishisiwe kungenxa yokugcwala ngokushesha kwemakethe ngesikhathi esifushane, ngeshwa lo mkhuba uyaqhubeka. Ukuthengiswa kwe-iPad bekuphansi kakhulu eminyakeni emibili kule kota. Ngesikhathi esifanayo, umhlaziyi ovame ukunemba u-Horace Dediu ubikezele ukukhula kwamaphesenti ayishumi kwama-iPads. I-Wall Street cishe izosabela ngokuqinile ekuthengisweni okuphansi kwamathebulethi.
Izindaba ezingcono zivela engxenyeni yekhompyutha yomuntu siqu, lapho ukuthengiswa kwe-Mac kukhuphuke futhi, ngamaphesenti angu-18 kuya kumayunithi ayizigidi ezingu-4,4. I-Apple ingabheka lokhu njengomphumela omuhle kakhulu emakethe lapho ukuthengiswa kwe-PC ngokuvamile kwehla njalo ngekota, futhi lo mkhuba udlangile onyakeni wesibili ngaphandle kophawu loshintsho (okwamanje, ukuthengiswa kwe-PC kwehle ngamaphesenti amabili ngekota). Kumakhompiyutha omuntu siqu, i-Apple nayo inemikhawulo ephakeme kakhulu, yingakho iqhubeka nokubala ngaphezu kwamaphesenti angama-50 ayo yonke inzuzo evela kulesi sigaba. Ama-iPod ayaqhubeka nokwehla, ukuthengiswa kwawo kuphinde kwehliswa kakhulu ngamaphesenti angama-36 kuya ngaphansi kwamayunithi ayizigidi ezintathu athengisiwe. Balethe inzuzo engaphansi kwesigamu sebhiliyoni esikhwameni sohlelo lokusebenza, okwenza ngaphezudlwana kwephesenti elilodwa layo yonke imali engenayo.
Okuthakazelisa kakhulu umnikelo we-iTunes kanye nezinsizakalo zesoftware, okuhlanganisa zombili i-App Stores, ezuze imali eyizigidi eziyizinkulungwane ezingama-4,5, ikhuphuke ngamaphesenti ayi-12 kusukela ngonyaka odlule. Ngekota elandelayo yezimali, i-Apple ilindele imali ephakathi kwama-dollar ayizigidi eziyizinkulungwane ezingama-37 nezingama-40 kanye nesilinganiso esiphakathi kwamaphesenti angama-37 nama-38. Imiphumela yezezimali yalungiswa okokuqala yi-CFO entsha uLuca Maestri, othathe lesi sikhundla kuPeter Oppenheimer ophumayo. UMaestri uphinde wathi i-Apple njengamanje inemali engaphezu kwezigidigidi ezingama- $ 160.
"Sijabule ngokukhishwa okuzayo kwe-iOS 8 ne-OS X Yosemite, kanye nemikhiqizo emisha nezinsizakalo esingakwazi ukulinda ukuzethula," kusho uTim Cook, isikhulu esiphezulu se-Apple.
Ngilangazelela ukwazi ngemikhiqizo emisha. Ngethemba ukuthi ekugcineni kuzoba ne-iMac ene-retina.
Ukwakha ukulungiswa akwanele kuwe? Noma kunjalo, ingenye ephakeme kakhulu. Uma befaka i-retina engu-27″, bazodinga iphaneli engu-4K. Futhi angidingi ukuba nemikhiqizo emi-2 evela engxenyeni efanayo eqala ku-100. Lelo phaneli lizonyusa intengo ngobuhlanya.
Cha, akwanele. Ngiyawabona lawo maphikseli ku-iMac yamanje. Ngiyawabona naku-iPad 2 Izintengo zezibonisi ze-4K ziyehla futhi ngolunye usuku ngizoba nama-iMac anesibonisi se-4K. Kuhlala kukhona okuhlukile kwe-mac mini entsha nesibonisi sangaphandle esivela komunye umkhiqizi. Usekelo lwezibonisi ze-4K kufanele lufike nge-OS X 10.10.