U-Michal Ždanský I-Apple imemezele imiphumela yayo yezimali yekota yekota yesibili yezimali yalo nyaka (ikhalenda lekota yokuqala), futhi cishe ngokwesiko bekuyizinyanga ezintathu eziqopha umlando. Ikota yesibili ka-2015 ilethe inzuzo yesibili ngobukhulu emlandweni wenkampani. Ifinyelele ezingeni lika-58 billion, okuyi-13,6 billion dollars eyinzuzo ngaphambi kwentela. Uma kuqhathaniswa nonyaka odlule, i-Apple ithuthuke ngamaphesenti angama-27 amangalisayo. Isilinganiso esimaphakathi sikhuphuke sisuka kumaphesenti angama-39,3 saya kumaphesenti angama-40,8.
Cishe ngeke kumangaze noma ubani ukuthi i-iPhone isiphinde yaba ngumshayeli omkhulu, kodwa izinombolo ziyadida. Nakuba inani lamayunithi athengisiwe ngeke lidlule irekhodi langaphambilini Ama-iPhones ayizigidi ezingama-74,5 kusuka kwikota edlule, nokho, lona umphumela wesibili omuhle kakhulu emlandweni wefoni. I-Apple ithengise cishe izigidi ezingama-61,2, okuyi-40% enkulu kunesikhathi esifanayo ngonyaka owedlule. Ukubheja kosayizi abakhulu bokuboniswa kukhokhele ngempela.
Ukukhula kubonakala ikakhulukazi e-China, lapho ukuthengiswa kukhule ngo-72%, okwenza kube imakethe yesibili ngobukhulu be-Apple, i-Europe yehliselwe endaweni yesithathu. Intengo emaphakathi ye-iPhone ethengisiwe nayo iyathakazelisa - $659. Lokhu kukhuluma ngokuduma kwe-iPhone 6 Plus, ebiza u-$100 kunemodeli engu-4,7-intshi. Sekukonke, i-iPhone ibalwe cishe amaphesenti angama-70 wemali etholwayo.
Ngakolunye uhlangothi, ama-iPads ayaqhubeka nokuwa ekuthengisweni. U-Apple uthengise izigidi eziyi-12,6 zazo ngekota yokugcina, phansi ngamaphesenti angama-23 kusukela ngonyaka owedlule. Yize, ngokusho kukaTim Cook, i-iPad isenendlela ende okufanele ihambe, cishe isivele ifinyelele umvuthwandaba wayo futhi abasebenzisi bathambekele kakhulu ku-iPhone 6 Plus noma bamane bangawashintshi amadivayisi kaningi njengezingcingo. Sekukonke, ithebhulethi ilethe izigidigidi ezi-5,4 emalini eyinzuzo, ngakho ayimeli ngisho namaphesenti ayishumi emali engenayo.
Eqinisweni, babala imali eningi kune-iPads ye-Mac, nakuba umehluko wawungaphansi kwezigidi ezingu-200 zamaRandi. I-Apple ithengise ama-PC ayizigidi ezingu-5,6 ngekota yesibili, kanti ama-Mac ayaqhubeka nokukhula, kuyilapho abanye abakhiqizi bebona ukwehla kokuthengiswa. Uma kuqhathaniswa nonyaka odlule, iMac ithuthuke ngamaphesenti ayishumi futhi yaba umkhiqizo wesibili onenzuzo ka-Apple ngemva kwesikhathi eside. Phela, zonke izinsizakalo (ukuthengiswa komculo, izicelo, njll.), ezaletha inzuzo engaba yizigidi eziyizinkulungwane ezinhlanu, nazo azizange zishiywe.
Ekugcineni, eminye imikhiqizo, okuhlanganisa i-Apple TV, AirPorts nezinye izesekeli, ithengiswe ngamaRandi ayizigidi eziyizinkulungwane ezingu-1,7. Ukuthengiswa kwe-Apple Watch cishe akuzange kubonakale emalini yale kota, njengoba kusanda kuthengiswa, kodwa besingazi ukuthi iwashi liqhuba kanjani ezinyangeni ezintathu, ngaphandle kokuthi i-Apple imemezele inombolo ethile ye-PR maduze nje. Ngoba Izikhathi Zezezimali Nokho, Apple CFO Luca Maestri wembula, ukuthi uma kuqhathaniswa nama-iPads angu-300 athengiswa ngosuku lokuqala lokuthengisa ngo-2010, izinombolo zihle kakhulu.
Isikhulu Esiphezulu u-Tim Cook siphinde sancoma imiphumela yezezimali: “Sijabulile njengoba i-iPhone, i-Mac kanye ne-App Store ziqhubeka nokuba nomfutho, okuholela kukota yethu kaMashi ehamba phambili kunayo yonke. Sibona abantu abaningi bethuthela ku-iPhone kunalabo esike sababona emijikelezweni edlule, futhi sikwisiqalo esithokozisayo sekota kaJuni njengoba i-Apple Watch isiqala ukuthengisa. "
Cishe ama-iPhones angu-8 athengiswa izinyanga ezintathu ziqondile njalo ngomzuzwana, akukholakali lokho.
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