Vala isikhangiso

Uchwepheshe we-Fitness Tracker u-Fitbit uvumile ukuthola i-smartwatch yokuqala i-Pebble, eyaqala ukuvela ku-Kickstarter eminyakeni emine edlule. Imali esetshenzisiwe ibhalwe kwiphephabhuku Bloomberg ibekwe ngaphansi komkhawulo wamadola ayizigidi ezingama-40 (imiqhele eyi-1 billion). Kusuka esivumelwaneni esinjalo, uFitbit unethemba lokuhlanganisa izici zesoftware yePebble ku-ecosystem yayo futhi andise ukuthengisa. Ziyaphela kancane kancane, njengayo yonke imakethe ye-smartwatch.

Ngalokhu kutholwa, i-Fitbit ayizuzi nje kuphela impahla yobuhlakani ngesimo sesistimu yokusebenza, izinhlelo zokusebenza ezithile kanye nezinsizakalo zamafu, kodwa futhi neqembu lonjiniyela be-software nabahloli. Izici ezishiwo kufanele zibe ukhiye ekuthuthukisweni okuqhubekayo kwenkampani yonke. Kodwa-ke, uFitbit wayengenandaba ne-hardware, okusho ukuthi wonke ama-smartwatches avela ku-workshop ye-Pebble ayaphela.

“Njengoba okugqokwayo okujwayelekile kuba ngobuhlakani futhi izici zezempilo nezokuqina zengezwa kuma-smartwatches, sibona ithuba lokwakhela phezu kwamandla ethu futhi sandise isikhundla sethu sobuholi emakethe yezinto ezigqokwayo. Ngalokhu kutholwa, simi endaweni efanele yokwandisa inkundla yethu nayo yonke i-ecosystem ukuze senze i-Fitbit ibe yingxenye evamile yokuphila kweqembu elibanzi lamakhasimende, "kusho uJames Park, isikhulu esiphezulu kanye nomsunguli weFitbit.

Kodwa-ke, ayikho imikhiqizo enophawu lwePebble ezosatshalaliswa. Kusukela kumamodeli e-Pebble 2, Time 2 kanye ne-Core ethulwe kulo nyaka isiqalile ukuthunyelwa kubanikeli ku-Kickstarter kuze kube manje kuphela abokuqala okukhulunywe ngabo. Amaphrojekthi we-Time 2 kanye ne-Core manje azokhanselwa futhi amakhasimende abuyiselwe imali.

UFitbit ubona ukutholwa kwePebble njengethuba lokuba namandla nakakhulu empini yokuncintisana emakethe yezinto ezigqokwayo, lapho ukuthengiswa kwekota yesithathu yalo nyaka kwehle ngamaphesenti angu-52 unyaka nonyaka, ngokusho kwe-IDC. Mayelana nesabelo semakethe kanye nenani lamadivayisi athengiswayo, i-Fitbit isahamba phambili, kodwa isazi kahle isimo, futhi ukuthengwa kwe-Pebble kubonisa ukuthi iyabazi ubuthakathaka bayo. Ngemuva kwakho konke, abaphathi beFitbit behlise isibikezelo sabo sokuthengisa sekota kaKhisimusi eqinile ngokwesiko.

Ngokusho kwedatha ye-IDC eshiwo kakade, bonke abadlali emakethe bathola imiphumela emibi kakhulu. I-Apple Watch ibone ukwehla okungaphezulu kwama-70% okuthengiswayo unyaka nonyaka kwikota yesithathu, kodwa uma isibhekisisa kahle, lokho akumangazi kangako. Amakhasimende amaningi abelindele isizukulwane esisha samawashi akwa-Apple phakathi nalezi zinyanga, futhi ukuthengiswa kwawo kuhle, ngokusho kwe-CEO ye-Apple uTim Cook. Isonto lokuqala lekota entsha kuthiwa belihamba phambili kwezake zabonwa, futhi inkampani yaseCalifornian ilindele ukuthi lesi sikhathi samaholide ilethe ukuthengiswa kwamawashi okurekhodiwe.

Umthombo: I-Verge, Bloomberg
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