Vala isikhangiso

Ambalwa amanethiwekhi omphakathi osekukhulunywe ngawo muva nje njenge-Foursquare. Lokhu kungenxa yokwehlukana kwayo okuyimpikiswano nokungajwayelekile kube izinhlelo zokusebenza ezimbili zabalandeli. Mayelana ne-Foursquare ivesi 8.0 ngaphezu kwalokho, ngeke sikwazi ukukhuluma ngayo njengensizakalo yezenhlalakahle, esikhungweni sayo kunezindawo zokudlela kuphela nezinye izindawo ongazicinga, uzivakashele bese uzihlola. Ukusebenza komphakathi kwesicelo sokuqala kwabe sekuthathwa ngokwezinga elithile iSwarm esanda kuzalwa. Lokhu kuhlukana okungakaze kubonwe kuhlukene phakathi, kanye nohlelo lokusebenza, abasebenzisi balo - abanye bayalwamukela ushintsho, abanye bayalwenqaba. Ingabe i-Foursquare ikuthole kahle?

Ake siqale sibone ukuthi uhlelo lokusebenza lwalubukeka ludume kangakanani ezinsukwini zalo zokuqala. Kwakungu-2009 futhi u-Dennis Crowley kanye no-Navin Selvadurai banquma ukuthi ekugcineni bethule iphrojekthi yabo yamaphupho yesevisi ye-geolocation yeselula. Bawuqambe ngegama lomdlalo webhola waseMelika odumile - Foursquare. Babengenayo imali eyanele ekuqaleni, ngakho-ke bethula umkhiqizo wabo omusha emadolobheni ambalwa e-United States. Nokho, akuzange kuthathe isikhathi eside, futhi ngenxa yokutshalwa kwezimali okucebile, bakwazi ukwanda baba ngamakhulu amadolobha emazwenikazi amaningana, kwathi ngo-2010, ekugcineni bafinyelela emhlabeni wonke.

I-Foursquare igxile kakhulu ekusebenzelaneni komphakathi kwabasebenzisi bayo - ukungena emabhizinisini, ukuqoqa amaphuzu, ukuncintisana ematafuleni, ukuxoxisana ngesikhundla esihloniphekile sokuba imeya yalokhu noma leyo ndawo. Ngokuhamba kweminyaka emihlanu, kwafika inani lezibuyekezo ezinkulu, ngokuvamile ezishintsha uhlelo lokusebenza kusukela phansi futhi zizama ukulenza likhange nakakhulu. Kube nezinguquko ohlwini lokungena kwakamuva, isikrini esikhulu sashintsha ngezindlela ezihlukene, inkinobho yokungena yaba nkulu ngokuba nkulu.

Kodwa-ke, lokho ngeshwa akubonanga izinguquko ezinkulu kwakuyimisebenzi yezenhlalo esanda kuqanjwa. Ngokuhamba kwesikhathi, ukukhanga kokungena njalo emabhizinisini ahlukahlukene kwaqala ukushabalala ngendlela engenakuvinjelwa. Ukungena nokuqoqa amabheji akubanga mnandi njengakuqala, nomsebenzi wabasebenzisi kancane kancane waqala ukuntengantenga. Noma i-Foursquare ingeke isinike izinombolo eziqondile mayelana nenani lama-akhawunti asebenzayo, igrafu yemvamisa yokulandwa kohlelo lokusebenza ku-App Store iyazikhulumela. Cishe ngoSepthemba 2013, sibona ukwehla okucacile, futhi isimo asizange sibukeke singcono naku-Android.

Nokho, lokhu akusho ukuthi i-Foursquare izokhohlakala ngokuphelele. Naphezu kokushiyeka kwakhe, wayesesesimweni esihle kakhulu futhi kunokuningi ayengakunikeza. Abasebenzisi bayo bashiye inqwaba yamathiphu nezibuyekezo zamabhizinisi kanye nokungena kwabo phakathi neminyaka emihlanu yokusetshenziswa. Uhlelo lokusebenza oluluhlaza bekungelona nje ithuluzi lokuqoqa amaphuzu nokulandela abangani nje, seluguquke lwaba uhlelo lokusebenza oludumile olunezifiso zokuncintisana nombusi wamanje wemakethe, u-Yelp.

Ngaphezu kwalokho, naphezu kwendawo yaso yokuqala engcono kakhulu, lesi sitha esikhulu se-Foursquare asikwazanga ukuthuthukisa uhlelo lokusebenza lweselula olugcwele iminyaka eminingi. Ngakho-ke, abasebenzisi bancamela ukuhlehlisa ngisho nento efana ne-banal njengokubhala isibuyekezo baze bahlale phansi kukhompyutha. Kulokhu singakwazi futhi ukwengeza ukwethulwa okuhlakaniphile kwenkonzo ngaphandle kwe-United States (e-Czech Republic ibitholakala kuphela kusukela ngoJulayi 2013) futhi kufanele sivume ukuthi u-Yelp akazange amelane kakhulu ne-Foursquare.

I-Foursquare yayinezindlela ezimbili okufanele zithathwe ngesikhathi sokuncipha kwayo kokuqala. Zama ukuthuthukisa imisebenzi yezenhlalo ekade inganakwa, noma uyisuse ngokuphelele. Abaphathi benkampani bakuxazulule ngoSolomoni bahlakaza inkonzo. Yaqala indlela yokubhekana ngqo nembangi yayo enkulu.

Phela, akekho enkampanini ophikayo lokhu, i-Foursquar entsha ijwayele ukubizwa ngokuthi "Yelp-killer" ehhovisi. Abaphathi bayaqiniseka ukuthi bangakwazi ukunqoba izimbangi zabo ngenxa yokuphakama kwayo kwezobuchwepheshe, yingakho iphinde yanquma ngezinyathelo ezingalindelekile zamaviki okugcina. Umfutho oyinhloko wawuyimiphumela engathandeki ekuhlolweni komsebenzisi: "Sibheke imiphumela yokuhlaziywa futhi sathola ukuthi ukuqaliswa kwezinhlelo zokusebenza oku-1 kwezingu-20 kuphela okuqukethe ukuxhumana komphakathi futhi ngesikhathi esifanayo ukucinga izindawo ezintsha." evuma I-VP Yokuphathwa Komkhiqizo uNoah Weiss. Umphumela ophusile emicabangweni yabaphathi benkampani kwaba ukuhlukanisa lezi zingxenye ezimbili.

I-Foursquare yasekuqaleni izilahle ngempela izici zayo zenhlalo futhi yabheja ekusesheni okungcono kakhulu, izincomo kanye nezilinganiso zamabhizinisi - ukuba yimbangi eqondile ye-Yelp. Kodwa-ke, lokhu kuveza inkinga enkulu: nakuba uhlangothi lwenhlalo lwe-Foursquare yasekuqaleni lwalukude kabi futhi lwaqala ukuthambekela esimisweni ngemva kwesikhathi esithile sokusetshenziswa, lesi sici senza ukusebenzisa uhlelo lokusebenza kwaba mnandi futhi kujabulise.

Singasesha izindawo ngokusekelwe kulokho abangani bethu abakuthandile, sifinyelele ngokushesha ohlwini lwabo, ukubuyekezwa, nokunye. Ngamafuphi, sasinesizathu sokubuyela e-Foursquare, uma nje siwumkhuba. Kodwa-ke, lokhu okubizwa ngokuthi i-gamification akusekho futhi akukho okungathatha indawo yakho ku-Foursquare entsha. Esikhundleni salokho, kufanele sivumelane nesicelo esisha se-Swarm, obekufanele, ngokwezicelo ezisemthethweni, sithathe ukusebenza komphakathi kwangaphambilini.

Nokho, lokho akulona iqiniso ngokuphelele, njengoba lolu hlelo lokusebenza olusha lunikeza ingxenye encane yalokho. Ukuqoqa amaphuzu, abangani abadlulayo, ukubonisa ibheji lakho nokunye - konke lokho kunyamalele. Okusele wuhlelo lokusebenza olulula olusetshenziswa kuphela ukwabelana ngendawo yakho yamanje. Uma kuqhathaniswa nezinsiza ezifanayo, ayinikezeli cishe lutho olwengeziwe, mhlawumbe ukukhomba okunembe kuphela kanye nohlu olubanzi lwezindawo ongangena ngazo. Futhi nalokho okubizwa ngokuthi ukungena kwe-ambient, okungukuthi ithuba lokwabelana ngendawo yakho ngokuzenzakalelayo futhi ngaphandle kwesidingo sokungena ngesandla. Okungukuthi - kulungile kangakanani ukhomba Iseva I-TechCrunch - isici okungenzeka ukuthi akekho kubasebenzisi ababonise intshisekelo kuso.

Ngakolunye uhlangothi, kulungile ukusho ukuthi inguqulo entsha ye-Foursquare iyazi ukuthi ifuna ukuzuzani (iba uhlelo lokusebenza olunconyiwe lomuntu siqu lwekhwalithi ephezulu) futhi kuze kube manje yenza umsebenzi wayo kahle kakhulu. Ngeke sikuphike lokho kusevisi, futhi ngemva kwakho konke, sesivele sibala inani lokuthuthuka okuhle kakhulu isihloko esandulele. Ngisho nasekupheleni kwayo, nokho, bekunokungabaza okuthile ngokunemba kwesigaba sohlelo lokusebenza, futhi njengamanje sekuyisikhathi sokubuyela embuzweni wethu wokuqala - ingabe i-Foursquare ikwenze kahle ngempela?

Uma sibheka isimo samanje ngezindlela ezingokoqobo, isinqumo sicacile kukhasimende laseCzech. Konke kuncike ekutheni yini oyilindele ngempela ku-Foursquare. Noma ngamanye amazwi, uyisebenzise kanjani kuze kube manje. Uma uyithande ngokuyinhloko inhlanganisela yokulandelela okuthakazelisayo kwabangane ngesincomo samabhizinisi amasha, cishe uzodumazeka kakhulu ngenguqulo entsha yohlelo lokusebenza. Uma usebenzise i-Foursquare ngokukhethekile ukusesha izindawo zokudlela ezinhle noma amahhotela lapho uhambela phesheya, isibuyekezo sizofika kahle.

Nokho, kubasebenzisi bangaphandle futhi, ngemva kwakho konke, ku-Foursquare ngokwayo, lo mbuzo awucacile kakhulu. Ingabe le nkonzo, ngendlela ekuyo yamanje, ingacabanga nangokukhula okuqhubekayo noma ukwedlula imbangi yayo enkulu u-Yelp? Nakuba lo mncintiswano ungase ubonakale ungenangozi esifundeni sethu, udume kakhulu phesheya naphezu kokushiyeka kwawo. I-Apple yaze yakhetha yona ukucebisa i-arsenal yayo imephu nabasizi bezwi Siri.

Uma uhlolisisa, i-Yelp kanye ne-Foursquare zifana kakhulu, futhi ngaphandle kwezinto ezibandakanya umdlalo, kunzima ukucabanga ukuthi i-Foursquare izama kanjani ukuheha abasebenzisi abaningi. Ngokuphambene nalokho, ngoshintsho oludidayo oluya esizukulwaneni esisha sezinhlelo zokusebenza, walahlekelwa umusa wamanye amakhasimende akhe, okufakazelwa futhi izilinganiso zabasebenzisi ku-App Store. Inguqulo engu-8.0 ye-Foursquare ithathwa njengenani abasebenzisi lapho njengezinkanyezi ezimbili ezigcwele kweziyisihlanu, futhi i-Swarm ayingcono.

Singakwazi ukuchaza ngokunengqondo lo mphumela odabukisayo ngokuphikiswa kwendabuko ukushintsha, okufana nalokho esikubonayo esimweni sokuhlelwa kabusha kwe-Facebook, Twitter noma ezinye izinkonzo ezidumile. Ngokufanayo, kuyenzeka ukuthi kuthethelelwe isinqumo se-Foursquare sokulahla iningi lokusebenzelana komphakathi kuhlelo lwayo lokusebenza futhi sikhiphe izinsalela zayo ku-Swarm. Kodwa-ke, emlandweni wayo, i-Foursquare yakhele ngokunembile leli nani elingeziwe, elilihlukanise nomncintiswano. Futhi yingakho enyonyoba (1, 2, 3) umbono wokuthi ukudizayina kabusha okuhle kohlelo lokusebenza oluluhlaza akusona isinyathelo sokuba ngcono ngokubuka kwe-Foursquare, kodwa mhlawumbe okuphambene kakhulu.

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