Amaya Toman USteve Jobs, ngezindlela eziningi, wayengumuntu okhuthazayo, nokho ongaqondakali. Inani labantu ababalulekile abavela embonini lihlala likhumbula lokho ukubambisana nomsunguli wenkampani yama-apula abafundise yona. Omunye wabo uGuy Kawasaki, ukusebenzisana kwakhe neMisebenzi kwakushubile kakhulu esikhathini esidlule.
U-Kawasaki uyisisebenzi sangaphambili se-Apple kanye nomshumayeli omkhulu wenkampani. Wabelane ngokuzithandela ngolwazi lwakhe noSteve Jobs nabahleli beseva IWebhu Elandelayo. Inhlolokhono yenzeke ngqo eSilicon Valley ngenhloso yomhleli we-podcast u-Neil C. Hughes. Phakathi nenhlolokhono, ibhizinisi, ukuqala kanye nokuqala komsebenzi kaKawasaki enkampanini ye-Apple kwaxoxwa ngakho, lapho ayephethe khona ukuthengisa i-Macintosh yasekuqaleni, isibonelo.
Isifundo esivela ku-Jobs, u-Kawasaki asihlonze njengesibaluleke kakhulu, naso siyaphikisana. Lokhu kungenxa yokuthi isimiso siwukuthi ikhasimende alikwazi ukutshela inkampani indlela yokusungula izinto ezintsha. Iningi lempendulo (hhayi kuphela) evela kumakhasimende isemoyeni wokukhuthaza inkampani ukuthi isebenze kangcono, ngokushesha futhi eshibhile. Kodwa lokhu akusona isiqondiso uJobs wayefuna ukuthatha inkampani yakhe.
Igalari yezithombe
“USteve wayengenandaba nohlanga lwakho, ibala lesikhumba, ubulili noma inkolo yakho. Obekukhathalela nje ukuthi ngabe unekhono ngokwanele yini,” ukhumbula uKawasaki, ngokusho kwakhe uSteve Jobs akwazi ukufundisa indlela yokuthola umkhiqizo ukumakethwa. Ngokusho kwakhe, kwakungekho iphuzu ekulindeni umkhiqizo ofanele kanye nesikhathi esifanele. I-Macintosh 128k yayingaphelele ngesikhathi sayo, ngokusho kukaKawasaki, kodwa yayiyinhle ngokwanele ukuqala ukusatshalaliswa. Futhi ukuletha umkhiqizo emakethe kuzokufundisa okuningi ngawo kunokucwaninga endaweni evaliwe.
Kungaba njalo okuthakaselayo
Ezweni lapho "ikhasimende lethu, inkosi yethu" liyinkulumo nje, izinsolo zeMisebenzi zokuthi abantu abazi ukuthi yini abayifunayo zibonakala zingenangqondo - kodwa lokho akusho ukuthi isimo sakhe sengqondo asizange sithele izithelo. U-Hughes ukhumbula ingxoxo noNoel Gallagher ovela eqenjini i-Oasis. Lesi sakamuva samthululela isifuba ngesikhathi senhlolokhono emcimbini we-Coachella ngo-2012 ukuthi iningi labathengi banamuhla liyazi ukuthi lifunani, kodwa kunzima kakhulu ukwanelisa ngamunye wabo futhi umzamo onjalo ungagcina ube yingozi kakhulu. "Indlela engibona ngayo ukuthi abantu bebengamfuni uJimmy Hendrix, kodwa bamtholile," UGallagher uthe ngaleso sikhathi. “Babengafuni 'Sgt. Pepper', kodwa bamtholile, futhi babengawafuni nama-Sex Pistols." Lesi sitatimende sihambisana ngokuphelele nesinye sezingcaphuno ezidume kakhulu zeMisebenzi, ukuthi abantu abazi ukuthi bafunani uze ubabonise.
Uyavumelana nalesi sitatimende sikaJobs? Ucabangani ngendlela asebenzelana ngayo namakhasimende?
Uma wenza izinto ngokungaziqambi, usuke nje uyakopisha. Akusho ukuthi awukwazi ukuceba ngokwenza lokho, kodwa ngeke ube umholi. Namuhla, ngokwesibonelo, amaKorea anezinqola zawo ezihamba phambili zesiteshi. Mhlawumbe ngokuhamba kwesikhathi uzoqonda futhi konke kuzohluka. Kunjalo namuhla. Izinkampani ezisungulayo zise-USA, ngokwengxenye ziku-EU. Uma kungenjalo, hhayi okuningi, nakuba ngokuqinisekile sizothola okuhlukile okuqinisekisa umthetho.