Ondrej Holzman Izolo, insizakalo yokusakaza ekade ilindelwe i-HBO Manje ifike kumadivayisi we-Apple TV kanye ne-iOS, ebikhona yethulwe ekuqaleni kuka-March. Yize isebenza ngokusemthethweni kuphela e-United States, akunzima kakhulu ukufika kuyo ngisho naseCzech Republic. Ngaphezu kwalokho, inendaba ethokozisayo ngemuva kokufika kwayo kumadivayisi we-Apple.
Iphrofayili yephephabhuku ye-HBO CEO uRichard Plepler FastCompany kwembula, ukuthi umuntu obalulekile ngemuva kokwethulwa kwenkonzo yonke ku-Apple TV kwakunguJimmy Iovine, owafika e-Apple njengengxenye yokutholwa kwe-Beats.
Kuze kube manje, i-HBO ihlinzeke ngokuqukethwe kwayo ku-inthanethi ngesevisi ye-HBO Go. Nokho, ibitholakala kuphela njengebhonasi yababhalisile. I-HBO Manje iyisevisi yamahhala yokusakaza enikeza ukufinyelela kusizindalwazi esiphelele se-movie nochungechunge lwe-HBO, okwamanje etholakala ku-Apple TV ne-iOS.
Ku-HBO, futhi kuwukungena emakethe ephethwe yi-Netflix njengamanje, futhi ukuxhumana kokuqala ne-Apple okufanele kunikeze isevisi entsha isithakazelo esidingekayo kwabezindaba nakubasebenzisi. Lona bekungomunye wemibono eyisisekelo yenhloko ye-HBO, u-Richard Plepler.
Izwe lokuqukethwe kokusakaza liye lahamba isikhathi eside, futhi ngeke kube lula kunoma ubani omusha ukuba agxume kule bandwagon (ngendlela ethile, i-Apple ilungiselela ukwenza kanjalo kulo nyaka). Ngakho-ke u-Plepler wakhumbula umngane wakhe wakudala uJimmy Iovine, ngaleso sikhathi owayevele esebenzela i-Apple, futhi wamane wabuza umphathi wakhe wangaphambili: ingabe u-Apple angaba nesithakazelo ekusebenzeni ne-HBO?
"Ngicabanga ukuthi yilokho kanye," (ngokwezwi nezwi kweyokuqala "Ngicabanga ukuthi yilokho") akazange angabaze ukuphendula u-Iovine. Emhlabeni webhizinisi lombukiso, insizwa engumakadebona exhumene cishe nawo wonke umuntu obalulekile embonini yomculo noma yefilimu, wayazi ukuthi u-Apple wayengenasizathu sokusho cha.
U-Plepler wabe esehlela umhlangano ngokushesha no-Eddy Cuo, ophethe zonke izindaba ezihlobene ne-Apple TV kanye nokuqukethwe kwedijithali kwa-Apple, futhi wamchazela konke. U-Plepler wayefuna umlingani ozomsiza entwasahlobo ka-2015 (ngokufika kwesizini entsha yochungechunge oludumile. Game of Thrones) ukuqala insizakalo entsha, futhi ngisho no-Eddy Cue akazange angabaze. Kuthiwa ubefuna ukusayina isivumelwano ngakusasa.
Isivumelwano esiba umphumela ekugcineni sizuzisa izinhlangothi zombili. Njengozakwethu onelungelo, i-Apple yathola ukuhluka kwasekuqaleni futhi abasebenzisi bayo bathola ukufinyelela kwamahhala ku-HBO Manje ngenyanga yokuqala. Ngaphezu kwakho konke, kungesinye isiteshi esifiselekayo sokuba i-Apple ihehe amakhasimende enkonzweni yayo ye-TV. Wayezokwenza ngaphezu kwalokho, bekufanele kube noshintsho obelulindelwe ngabomvu ehlobo.
I-HBO, yona, yathola isimemezelo esesivele sishiwo esixhumene neqiniso lokuthi u-Plepler ngokwakhe ukhuthaze insizakalo entsha ngenkulumo eyisihluthulelo kaMashi.
Indima kaJimmy Iovino ingase ingabonakali ibalulekile ekuqaleni, kodwa kungenzeka ukuthi ngaphandle kwalo muntu ebhodini, u-Apple ubengeke athole i-HBO Manje kwasekuqaleni. Kwakuwukuxhumana okubalulekile kuka-Iovina okwakungesinye sezizathu ezicashunwe kakhulu ezenza u-Tim Cook akhokhele u-$3 billion ukuze athole amaBeats. Ngaphezu kwe-HBO Manje, u-Iovine kulindeleke ukuthi abe nethonya elibalulekile ohlwini amasevisi amasha omculo esekelwe ku-Beats Music.
"Yize isebenza ngokusemthethweni e-United States kuphela, akunzima kakhulu ukufika kuyo ngisho naseCzech Republic."
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