Libor Kubín Sicela wamukele lokhu kucabanga okufushane njengombono wami siqu mayelana necala le-Apple vs DOJ phezu kwenani le-e-books. Inkampani yaseCalifornia yalahlekelwa yilowo mzuliswano.
Anginakho ukukhohlisa mayelana ne-Apple nezinqubo zayo zebhizinisi. Yebo, ukuqhuba ibhizinisi kunoma yimuphi umkhakha kungaba nzima kakhulu futhi emaphethelweni. Ngakolunye uhlangothi, abameli bangaqinisekisa inkantolo ukuthi isikwele esimhlophe empeleni siyindilinga emnyama.
Yini engikhathazayo ngesinye sezinqumo eziningi zenkantolo ezibandakanya i-Apple?
- Ngaphambi kokuqulwa kwecala, iJaji uDenise Cote uthe: "Kusobala ukuthi u-Apple unecala."
Akufanele yini ijaji lingakhethi futhi linamathele emthethweni: ingabe lowo muntu uthathwa njengomsulwa kuze kutholakale ukuthi unecala?
- Inkantolo yase-US yanquma ukuthi: "Abamangali babonise ukuthi abamangalelwa benza itulo lokuqeda ukuncintisana kwamanani ukuze bakhuphule amanani e-e-books, nokuthi i-Apple yadlala indima ebalulekile ekuhleleni nasekuqhubeni lolu zungu." yembangi ye-Amazon nayo yafakaza ekuqulweni kwecala, okwakufanele kulimaze lesi senzo.
- Inkantolo ithe ngenkathi i-Amazon inamathela ezintengo zayo ezijwayelekile, abashicileli abenza uzungu bathengisa izihloko ezifanayo ngo- $1,99 kuya ku- $14,99.
Uma i-Apple ibingalawula imakethe ye-e-book, bengingakuqonda okunye ukukhathazeka mayelana nokuhlanganisa i-monopoly. Ngo-2010, lapho kwethulwa i-iPad, i-Amazon yayilawula cishe u-90% wemakethe ye-e-book, eyayivame ukuthengiswa ngo-$9,99. Nakuba ezinye izincwadi zibiza kakhulu esitolo se-iTunes, i-Apple ikwazile ukuzuza ingxenye engu-20% yemakethe ye-e-book. Inkampani ye-Cupertino inikeze abashicileli nababhali ithuba lokunquma ukuthi bazonikela ngamalini nge-e-book. Imodeli efanayo yezezimali i-Apple iyasebenza emculweni, pho kungani le modeli ingalungile kuma-e-books?
- IPhini Lommeli Jikelele uBill Baer uthe ngalesi sinqumo: "...siwukunqoba kwezigidi zabathengi abakhethe ukufunda ama-e-books."
Ngokuqondene namakhasimende, anenketho yokukhetha ukuthi angathenga kuphi futhi malini ukuphrinta kwawo kwedijithali. I-E-books evela e-Amazon nayo ingafundwa ku-iPad ngaphandle kwezinkinga. Kodwa uma abashicileli bephoqeleka ukuba benze intengo ngaphansi kwezindleko zabo zokukhiqiza, ukunqoba kwekhasimende kungaba ukunqoba kwePyrrhic. Ngokuzayo, azikho izincwadi ezingashicilelwa nge-elekthronikhi.
Izindatshana ezihlobene:
[okuthunyelwe okuhlobene]
a) iqiniso lokuthi ijaji lidalule isinqumo ngaphambi kokuba sikhishwe alilona iqiniso, kodwa ngeke ngithi lihlobene nokungakhethi.
b) Iqiniso lokuthi i-Apple yayinezintengo eziphakeme zomkhiqizo ofana ncamashi odayiswe ngokuyisisekelo ngesiteshi sokusabalalisa esifanayo alilungile ngokuphelele futhi bekufanele lixazululwe ngokombono wami. umphumela - ukulinganisa kwamanani kuhlelekile, enye yezinsika eziyisisekelo zomnotho iyindawo yokuncintisana, okuyinto de facto engekho lapha.
c) ngokuvamile, ngicabanga ukuthi intengo yezincwadi ze-elekthronikhi kufanele ibe encane - izindleko zokusabalalisa/ukuhlelwa kwezinto, ukuthengisa, njll. ziyaqedwa, noma zehliswe kakhulu. ngesikhathi esifanayo kulula kakhulu ukufinyelela izethameli eziningi kakhulu - ngentengo ephansi, izincwadi = ulwazi = zizotholakala kuwo wonke umuntu, okufanele kube umgomo oyinhloko wokusabalalisa lolu lwazi. Izinzuzo zomshicileli futhi ngaleyo ndlela imali engenayo yombhali izobe isikhiqizwa ngamavolumu amakhulu
Izintengo eziphakeme, ngokubona kwami, zilimaza le makethe ethile.
a) Igama elithi ingcindezi yezengqondo likutshelani? Futhi ukhulume ngomphumela ngaphambi kokugwetshwa?
b) Uxolo, kodwa uthenga isinkwa nebhotela ngentengo efanayo kuzo zonke izitolo? Ngakho angifuni. Intengo "yokulungisa" ithola amandla okuphatha kukahulumeni. Zama ukungichazela isitimela sakho somcabango: emva kwakho konke, enye yezinsika eziyisisekelo zomnotho imvelo yokuncintisana, okuyinto de facto engekho lapha.. Ngakho-ke i-Amazon yayine-de facto monopoly (90% yemakethe). Ngakho kwakungekho mncintiswano futhi wabeka imigomo. U-Apple uthengise ezinye izihloko endalini, ezinye ezifanayo noma ezishibhile. Noma kunjalo, ikwazile ukuthatha cishe u-20% wemakethe. Ngingabona ukunxenxa kwe-Amazon kulokhu kungenelela kombuso.
Kungani bekudingeka ukuvikela i-Amazon ngenqubomgomo yentengo eyodwa yama-e-books? Ngaphezu kwalokho, i-Apple ayizange idale noma yisiphi isithiyo, ungathenga ama-e-books kunoma yisiphi isitolo.
c) Ngicela ungacabangi. Hlala ekhoneni, thatha umshini wokubala futhi ukhiphe -40% enanini lencwadi ephrintiwe. Leyo inani le-e-book, futhi ngokuvamile iwufanele. Uma ubhala incwadi, yishicilele futhi uthole amakhulu ambalwa ngemizamo yakho yezinyanga ezimbalwa (sibonga abantu abahlakaniphile njengawe), mhlawumbe uzocula enye.
IJaji uDenise Cote lithe ngaphambi kokuba kuqale ukuqulwa kwecala, "Kusobala ukuthi u-Apple unecala."
O, ngakho lokhu ukwehluleka kwakho okukhulu. Ngokuphambene nalokho, kuyinzuzo ngempela ukuthi i-Apple nabameli bayo bazi ukuthi benzani ngokushesha okukhulu. Ngaleso sikhathi, ijaji lalivele linemininingwane eyanele (njengoba kuba njalo) ukuze lenze isinqumo futhi liveze umbono walo. Ngakho-ke i-Apple yayazi ukuthi imi kuphi futhi ingawuhlehlisa lo mbono ezingxoxweni ngokunikeza ubufakazi obengeziwe obuvuna yona. Umthetho waseCzech usebenza ngokufanayo. Ngabe ijaji lizoyala nini iqembu ukuthi ubufakazi elilethile abuhambisani nesicelo salo...
Okwesibili ukuhlanekezelwa kwakho kweqiniso. Esihlokweni esixhumene nalo, ithi ukusho lokhu ekuqulweni kwamacala - okusho ukuthi, sekudlule isikhathi eside icala liqalile. Ubhala ngokuthi ukusho lokhu ngaphambi kokuqala kwecala, sengathi akabubonanga nhlobo ubufakazi bamadokhumenti, njll.
Ngincoma ukuthi ungabhali nhlobo ngezindaba zezomthetho (ngisho nombono wakho nje), noma ufunde udaba (inqubo yomphakathi ihlelwe ezingeni likahulumeni), noma uxhumane nothile oqondayo udaba.
Um, ukuhlasela omunye ngenxa yokungazi umthetho nokuqagela, bese ulinganisa isitatimende esithi "i-Apple ngokusobala inecala" ngokuthi "ubufakazi abusekeli isimangalo" kuthatha isisu esinamandla kakhulu. Siyakuhalalisela berenza.
Nangu umuntu osedlula ngobuhlakani futhi akakwazi nokufunda:
U-Apple uyakuphika noma yikuphi ukubandakanyeka kulolu zungu. IJaji u-Cote liphawule ukuthi amandla obufakazi boMbuso okukhulunywe ngabo esitatimendeni sakhe “kwakuwukuhlola kwakhe kokuqala” kuphela. Isikhungo seReuters sichaze izitatimende zejaji ngaphambi kwecala njengezingajwayelekile: "Bangafaka ingcindezi eyengeziwe ku-Apple ukuthi ixazulule ingxabano."
Kuwumkhuba ojwayelekile ukuthi ijaji likhiphe isinqumo salo kwabezindaba? Zama ukusikhanyisela ama-laymen Mr. Berenz.
Futhi enye into. Kusobala ukuthi unolwazi oluncane ngomthetho wokuncintisana. Uhlanganise ama-apula namapheya ndawonye. Inkantolo ikugxekile ukuhlanekezelwa kokuncintisana okuvundlile yisivumelwano se-cartel. Esihlokweni sakho, ubhala ngokuhlukumeza isikhundla esiphezulu - okungukuthi, ukuhlanekezela ukuncintisana okuqondile.
Kungcono unamathele emsebenzini wakho wezandla, awekho kahle kakhulu kulokhu.
Ngokubona kwami, konke ukumangalelwa yi-somarina. Kuyacaca ukuthi akukhona nje kuphela izinqubo ezinobulungiswa ebhizinisini, ngakho-ke akekho ozokwazi ukuya phambili, kodwa futhi lokhu kuwubuwula. Icala eliwubulima ngokuphelele. Ngaphezu kwalokho, lapho ngisengakwazi ukuthenga i-e-book ku-e.g. Amazon futhi ngiyifunde kuma-iBooks. Uma kungenakwenzeka, kulungile, khona-ke ngiyaliqonda icala, kodwa lokhu kuphambene ngokuphelele nephuzu. Futhi, abantu, ukuphrinta ngokomzimba kungcono kakhulu ukufunda :)