Vala isikhangiso

I-Sonos ingomunye wabakhiqizi abaziwa kakhulu bezipikha ezingenazintambo zamakhaya, lapho begxila khona ohlelweni lwabo lomsindo oluphelele, hhayi nje amakamelo ngamanye. Izikhulumi zibhangqwe namadivayisi amaningi eselula, lapho umsebenzisi ekhetha ukuthi yini, kuphi futhi ngaphansi kwaziphi izimo okufanele alalele, futhi kusukela namuhla, umculo ovela ku-Apple Music ungabuye ulalelwe ngokusemthethweni ku-Sonos.

Mayelana nalawa makhono, uSonos uhlele ucwaningo lomhlaba wonke olunababambiqhaza abayizinkulungwane ezingamashumi amathathu, lapho babona khona umphumela womculo ezindlini, ikakhulukazi ubudlelwano phakathi kwezakhamizi zabo. Lolu cwaningo lwathola ukuhlobana okuhle phakathi komculo wasekhaya nobulili obengeziwe, ukwaneliseka kobuhlobo obuphakeme, injabulo evamile, inani lokudla komkhaya okwabelwana ngakho, noma ukubambisana emisebenzini yasekhaya.

Ingxenye yesibili yesinyathelo esifanayo kwakuyisivivinyo somphakathi, esasihlanganisa imindeni evamile kanye nemizi yabaculi abaningana abadumile (uSt. Vincent, uKiller Mike we-Run the Jewels noMatt Berninger we-National). Uqhathanise isonto elingenamculo kanye nesonto elinamakhaya ahlome ngokuphelele ngezinhlelo ze-Sonos ezizwakala impilo yasekhaya yabahlanganyeli.

Inqubekelaphambili yokuhlolwa iqashwe ngamakhamera nama-transmitter, okuhlanganisa amakhamera e-Nest, Apple Watch kanye Ama-iBeacon transmitters. Izinto ezishuthiwe zizosetshenziswa emkhankasweni omusha wokukhangisa lapho i-Sonos isebenzisana ne-Apple Music. Lokhu ukusebenzisana kokuqala kokumaketha kwensizakalo yokusakaza ye-Apple futhi ngokwemvelo kulandela kusukela Disemba imemezela ukwesekwa okugcwele kwe-Apple Music kumadivayisi we-Sonos kanye nokwethula ngokusemthethweni ukusebenzisana namuhla. Kuze kube manje, isevisi ye-Apple kuzikhulumi ze-Sonos ibiku-beta.

UJoy Howard, isikhulu esiphezulu sezentengiso sika-Sonos, uthe nakuba engeyena umlandeli omkhulu wokusebenzisana kwemikhiqizo emikhulu, angafanisa amandla okubambisana ne-Apple Music “nokubambisana okuhle kwethenisi”. UHoward wayebhekisele esikhathini sakhe esidlule lapho esebenza e-Converse. Njengengxenye yokubambisana okuqondile phakathi kwamaqembu okuthengisa ezinkampani zombili, "ngokwemvelo sakhuluma sodwa mayelana nokuhlanganisa amandla ukuze sisize lokho okufunwa yilowo nalowo kithi futhi ngamunye wethu anakho."

I-Sonos inganikeza i-Apple amakhaya ayizigidi ezinhlanu agcwele izipikha zayo ezisetshenziselwa ukusakaza umculo ovela ezinkampanini eziyizimbangi. I-Apple, ngakolunye uhlangothi, inesisekelo samakhasimende esikhulu esinobudlelwano obufudumele kakhulu nomculo.

Imiphumela yalokhu kubambisana izovela okokuqala ngqa ngezikhangiso zemizuzu engamashumi amathathu nambili kanye nemizuzu eyodwa ngesikhathi kumenyezelwa imiphumela yokuqokwa kwemiklomelo yomculo weGrammy kulo nyaka e-USA. Kungekudala, izinguqulo ezimfushane, njengama-GIF, zivela ku-Tumblr nakwezinye izindawo ku-inthanethi. Amasampuli asevele etholakala ukuthi abukwe kuwo I-Sonos Tumblr, kunhlokweni ongabona amalogo e-Sonos ne-Apple Music eceleni.

[su_youtube url=”https://www.youtube.com/watch?v=OON2bZdqVzs” wide=”640″]

Umthombo: Marketing Magazine
.