Vala isikhangiso

Njengoba isikhathi sesivivinyo sezinyanga ezintathu se-Apple Music siphela kancane kancane, abasebenzisi abaningi sebeqala ukukhansela ubulungu babo ukuze bagweme izinkokhelo ezingafuneki futhi babuyele ezinsizeni zamahhala njengeSpotify. Manje, uJimmy Iovine, umsunguli we-Beats kanye ne-CEO yamanje ye-Apple Music, naye ubeke amazwana ngalokhu. Ngokusho kwakhe, imboni yomculo iyathukuthela futhi kufanele ibhekisise i-Apple futhi ngesikhathi esifanayo isuse labo abafuna ukuzuza ngaphandle kwezindleko.

Ekhuluma eNgqungqutheleni Yokusungulwa Okusha kweVanity Fair eSan Francisco, u-Iovine wayebhekise ngqo kuSpotify, enikeza kokubili ubulungu bamahhala kanye nenguqulo ekhokhelwayo. Nokho, ngaphandle kwezikhangiso ezimbalwa ozozizwa phakathi kwezingoma, asikho isizathu sokuthi abaningi bahlele ubulungu obukhokhelwayo - yingakho amashumi ezinkulungwane zabasebenzisi bengawukhokheli nhlobo umculo.

“Kudala sasidinga ubulungu bamahhala, kodwa namuhla akusasizi futhi ifreemium isiba yinkinga. I-Spotify igebenga abaculi kuphela ngohlelo lwabo lwe-freemium. I-Apple Music ingaba namakhulu ezigidi zamalungu uma sinikeza le nkonzo mahhala, njengoba benza, kodwa sicabanga ukuthi sidale okuthile okuzosebenza, ”kusho u-Iovine ngokuzethemba, okuthe ngokusho kwakhe, uzobe elapha uma inkonzo yabhuntsha, wayengasekho.

Kodwa-ke, ukusebenza kwangempela kwensizakalo kugubuzelwe yimfihlakalo, njengoba i-Apple yenqaba ukunikeza izinombolo ezinemininingwane yokuthi bangaki abantu abasebenzisa isevisi yayo. Kuze kube manje, sizwe inombolo eyodwa kuphela kuye ezinyangeni ezingaphezu kwezintathu - ekuqaleni kukaJuni Abantu abayizigidi ezingu-11 balalele umculo nge-Apple Music.

Noma kunjalo, bekukuningi okwenzeka ku-Apple Music. Ekuqaleni kwesivivinyo samahhala, umculi u-Taylor Swift, ovela ku-Apple, wabangela isiphithiphithi esikhulu ucele amademeshe kumaciko amancane azolahlekelwa yinzuzo ngesikhathi sesivivinyo. Ngokusho kuka-Iovino, i-Apple kule nkinga igcinwe engcono kakhulu, ngokusemandleni akhe, futhi wazama ukuxazulula lesi simo ukuze kuzuze bonke.

Phela, iSpotify ngokwayo iphinde yaphawula ngezinkinga zobulungu be-freemium. "Kuwukuzenzisa ukuthi i-Apple igxeke izinsizakalo zethu ze-freemium futhi ifuna kuqedwe izinsiza zamahhala ngokuphelele, njengoba yona inikezela ngemikhiqizo efana neBeats 1, iTunes Radio mahhala futhi isiphoqa ukuthi sinyuse amanani esibhalisele," kusho uJonathan Prince, uMqondisi we-International. Ezokuxhumana.

Iqiniso lokuthi i-Apple izama ukusekela wonke umculi kwathiwa yisona sizathu esenza u-Iovine ajoyine i-Apple kwasekuqaleni, ngoba uyazazi izindleko ezihambisana nokukhuthazwa. Yena ngokwakhe usize abaculi abaningi abadumile, eholwa uDkt. Dre.

Isikhathi kuphela esizosho ukuthi impi emelene nemboni yomculo izoqhubeka kanjani nokuvela, nokho, ngokusho kuka-Iovine, iyancipha futhi kufanele kuthathwe izinyathelo zokuyivuselela.

Umthombo: I-Verge
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