Isikhethi se-apula Usuku lokuqala lomkhosi we-iCON wasePrague lunikeze ibhulokhi ekhokhelwayo yezinkulumo zebhizinisi ze-iCON nezingxoxo kanye nesiqubulo esithi "i-Apple ishintsha imakethe, sebenzisa ngokunenzuzo". Ochwepheshe baseCzech nabamazwe ngamazwe babenomsebenzi wokukhombisa isofthiwe ye-Apple ne-hardware njengamathuluzi afanelekile okuthunyelwa kwezinkampani kulabo abathanda ikakhulukazi abavela endaweni yebhizinisi. Ngizokuhambisa kafushane ngakho konke obekuxoxwa ngakho emini.
Horace Dediu: Indlela I-Apple Eyibumba Ngayo Imakethe Nendawo Yebhizinisi
Umhlaziyi we-Asymco odume umhlaba wonke ngokungangabazeki ubengusaziwayo omkhulu kwa-iCON. Waziwa ngokuqamba izindaba eziphoqayo entweni eyisicefe njengedatha yezibalo namaspredishithi. Ngalesi sikhathi waqala ngokumangalisayo ngokuqoshwa kwe-Olomouc evinjezelwe abaseSweden kusukela ngo-1643. Wachaza ukuthi uzoqonda izindonga zedolobha njengesifaniso sokuguqulwa kwamanje kwezwe elihambayo. Lokhu kwalandelwa amazwibela ambalwa esikhathi esedlule (isib. indlela i-Apple emkhakheni webhizinisi ekhuphuke ngayo ekuthengisweni isuka ku-2% yaya ku-26% esikhathini esingaphansi kweminyaka eyisithupha; kwenzeka kanjani ukuthi ngo-2013 cishe izozuza ngaphezu kwayo yonke imboni yama-PC yendabuko - I-Wintel - ihlangene, njll.).
Kodwa konke lokhu kwaholela ekuqapheliseni ukuthi asiboni isimangaliso se-Apple, kodwa ukuguqulwa okuyisisekelo kwayo yonke imboni, lapho opharetha beselula bedlala indima enkulu njengesiteshi sokuthengisa esisha esiyimpumelelo esingakaze sibonwe ngaphambili. Uveze indida lapho omakhalekhukhwini bekhula besondelana nama-tablet (okubizwa ngokuthi ama-phablets), kuyilapho ama-tablet eba mancane futhi esondela kumaselula, nokho ukuthengiswa kwawo womabili kuhluke kakhulu - ngoba amaphilisi athengiswa "ayisidala" , ngokusebenzisa "iziteshi ze-PC" zendabuko, kuyilapho amaselula ngokusebenzisa opharetha.
U-Dediu uphinde wathinta isikhundla esikhethekile se-iPad: iyithuluzi elingakwazi ukwenza okuningi kwalokho okungenziwa amapulatifomu endabuko (ama-PC), kodwa ngokuvamile ngezindlela ayengeke akwenze ngaphambili, futhi "kupholile" futhi "kumnandi."
Futhi sikulezo zindonga kusukela ekuqaleni. I-Dedia ibona ikusasa kulokho okubizwa ngokuthi i-computing ekholisayo, lapho amapulatifomu akudingeki ahlasele futhi anqobe izindonga, ngoba abantu ngaphakathi nangemuva kwezindonga bavumile ukuthi abasadingi izindonga. Labo abakholisekile endaweni yesikhulumi bona bakholisa abanye nabanye. I-iPad ayiphumelelanga kangako ngokukhangisa nokucindezela okuvela kwa-Apple, kodwa ngokukholisa abasebenzisi bomunye nomunye futhi ngokungena ngokuzithandela emhlabeni we-ecosystem eboshelwe ku-iOS.
Izindonga ezingokoqobo ngisho nezingathekiso sezilahlekelwe incazelo yazo. Kwabe sekuzwakala umqondo othokozisayo engxoxweni: imishini yokufaka ishintsha kakhulu imakethe ngokuhamba kwesikhathi - kwenzeka ngegundane (umugqa womyalo wavula amafasitela), ngokuthinta (ama-smartphones, amaphilisi), futhi wonke umuntu unelukuluku lokufuna ukwazi ukuthi yini ingqophamlando elandelayo. ngizo.
U-Tomáš Pflanzer: Impilo yeselula yama-Czechs kunethiwekhi
Inkulumo elandelayo yaphawula ushintsho olukhulu endleleni yokukhuluma nendlela yokukhuluma. Esikhundleni sesikhulumi esihlakaniphile nesikhuluma iqiniso, isichazamazwi sithathe indawo yesiqalo esifanayo ("iphakheji yedatha") ngendlela ehlukile: esikhundleni sokuhlaziya isimo, ukhetha amaparele nezimanga futhi ahlekisa izilaleli kanye nabo. Ubungafunda, ngokwesibonelo, ukuthi ama-40% amaCzech asevele eku-inthanethi kumaselula abo, ama-70% amafoni awo ama-smartphone, kanti amaphesenti ayi-10 awo ama-iPhone. Abantu abaningi bebengathenga i-Samsung kune-iPhone uma bengathola eyodwa mahhala. I-80% yabantu icabanga ukuthi i-Apple ikhuthaza abanye (futhi ngisho namaphesenti afanayo "ama-samsungists" acabanga kanjalo). Ngokusho kwe-2/3 yamaCzech, i-Apple iyindlela yokuphila, ngokusho kwe-1/3, i-Apple iyihlelo. Futhi ngakho-ke ku-poll, yini esifinyelela kuyo kuqala ekuseni, kungakhathaliseki ukuthi ifoni noma umlingani wethu (ifoni iwine nge-75%), noma umlingo wama-crosswords, okwembula, isibonelo, ukuthi kukhona okuphindwe kabili abathandi bakashizi phakathi kwabanikazi be-iPhone kunabanikazi bamanye ama-OS.
Sengiphetha, u-Pflanzer wakhuluma ngezitayela - i-NFC (eyaziwa kuphela yi-6% yabantu), amakhodi e-QR (aziwa ngama-34%), izinsizakalo zendawo (ezaziwa ngama-22%) - futhi watshela izinkampani ukuthi i-mantra yanamuhla izoba iselula. .
Ngokungafani noHorace Dediu, owakhuluma ngenkampani yakhe ngomusho owodwa, wethula (TNS AISA) yakhe iphrofayili eqinile ekuqaleni, ekugcineni nangendlela yomncintiswano wezincwadi phakathi nokwethulwa. Naphezu kwendlela ehlukene yokuzethula, kuzo zombili lezi zimo zaziyizinkulumo ezinhle kakhulu futhi ezikhuthazayo.
UMatthew Marden: Amadivayisi eselula kanye nemakethe yaseCzech yezinsizakalo zenethiwekhi yeselula
Indlela yesithathu neyokugcina yokusebenza ngedatha ilandelwe: kulokhu bekuwucwaningo lwe-IDC ngamaqiniso nezitayela ekusetshenzisweni kobuchwepheshe beselula eYurophu ngabasebenzisi bokugcina nezinkampani kanye nokuqhathanisa nesimo sase-Czech Republic. Ngeshwa, uMarden wethule isethulo esinesicefe esibonakala sengathi siphumile ezinsukwini zangaphambi komlando ze-Powerpoint (amatafula nesifanekiso esiyisicefe), futhi imiphumela etholakele yayijwayelekile kangangokuba umuntu wayengazi ukuthi enzeni ngakho: konke kuthiwa siqhubekela phambili ekunyakazeni, imakethe iyashintsha kusukela ekugxileni ku-inthanethi okugxile ezwini, amadivaysi adlala indima ebalulekile, sifuna ukuxhumana okwengeziwe, ukuthambekela ezinkampanini yi-BYOD - "letha idivayisi yakho" njll. njll.
Lapho abalaleli ngethemba bebuza uMarden engxoxweni ukuthi, ngenxa yenani ledatha alicubungulile, angadalula izinombolo ezinembe kakhulu mayelana nokuthengiswa kwe-iPhone eCzech Republic, bathole impendulo evamile kuphela ngokubaluleka kwama-iPhone.
Iqiniso lokuthi inkulumo yashiya abalaleli bebanda futhi kufakazelwa yiqiniso lokuthi phakathi naso, esikhundleni sezingcaphuno namazwana (njengoba kwakunjalo ngoDediu noPflanzer), i-Twitter yayiphila kakhulu njengesidlo sasemini esilungiselelwe ...
UPatrick Zandl: I-Apple - umgwaqo oya kumaselula
Ngokwempendulo kuTwitter, le nkulumo yabajabulisa kakhulu abalaleli. UZandl uyisikhulumi esihle kakhulu, isitayela sakhe sisekelwe emsebenzini othuthukisiwe onolimi, lapho ukungathí sina ngokuvamile kuhlanganiswe nehaba, ukuveza imizwa kanye nokungahloniphi okuvusa inkanuko kwegunya.
Naphezu kwakho konke lokho, ngicabanga ukuthi inkulumo yayingeyona eyebhulokhi yeBhizinisi nhlobo. Ngakolunye uhlangothi, kuyo umlobi usanda kulandisa izahluko zencwadi yakhe yegama elifanayo futhi wachaza ukuthi i-Apple yashintsha kanjani ngemva kokubuyela kweMisebenzi enkampanini, ukuthi i-iPod kanye ne-iPhone bazalwa kanjani, ngakolunye uhlangothi, ngokubona kwami. , waphuthelwa incazelo yebhulokhi (ukuqondiswa kochwepheshe, ukuthuthukiswa kwezicelo, ukuthengiswa kokuqukethwe , amamodeli amabhizinisi epulatifomu ye-Apple, ukuthunyelwa kwezinkampani)—ukuphela kwento eyayihlobene ngempela nesimo sebhizinisi kwakuwukuvala kukaZandla okuhlakaniphile kokuthi impumelelo I-iPhone ibambe izinkampani zicabanga ukuthi ziyazi ukuthi abasebenzisi bafuna ini futhi bezicishiwe ngokuphelele. Ngaphandle kwalokho, bekuwuhlobo "lwezindaba ezijabulisayo zesikhathi esidlule", okuwuhlobo oluhle kakhulu uma lungase lwethulwe (futhi uZandl angakwazi ngempela), kodwa ukukhokha izinkulungwane ezimbalwa ngakho (lapho incwadi ibiza i-135 CZK) akubonakali. kuhle ... ibhizinisi kimi.
Engxoxweni uZandla ubuzwe ukuthi kungani ene-iPhone ephaketheni hhayi i-Android. Uphendule ngokuthi uyayithanda i-iCloud nokuthi ubona ukwengamela kwezomthetho okuningi kakhulu kanye nokwesaba izingxabano zelungelo lobunikazi lokuphikisa ukusebenza kwe-Android.
Ingabe inkundla ye-Apple isamele ithuba?
Ingxoxo yephaneli ngekusasa lemakethe, amathuba ebhizinisi ezinkampanini, i-Apple kanye nomthelela wayo ekuthandeni kwabathengi yayinganyelwe ngu-Jan Sedlák (E15), kwathi uHorace Dediu, uPetr Mára kanye noPatrick Zandl bashintshana.
Abahlanganyeli bavumile ukuthi lapho i-Android iwina ngenani labasebenzisi, i-Apple idlula ngokwethembeka kwabasebenzisi, ukuzimisela kwabo okubalulekile ukukhokhela okuqukethwe nezinhlelo zokusebenza, nokusebenzisa i-ecosystem ebanzi. UZandl ukhulume ngenkululeko elethwe yi-Apple: hhayi kuphela inkululeko yedatha efwini, kodwa futhi nenkululeko yokunqamula i-MS Office nokwenza ezinye izindlela, okungekho muntu owake walokotha ukukwenza ngaphambili futhi wonke umuntu (kubandakanya iMicrosoft) wayecabanga ukuthi akunakwenzeka. Kuphinde kwaba nenkulumo mayelana nesigameko lapho inkundla ingadonselwanga empumelelweni ngokutshalwa kwezimali nangobuningi, kodwa ikakhulukazi ngombono kanye ne-charisma. U-Zandl wabe eseyivala ngemigqa evele yaphawula ku-Twitter: "Uma ufuna ukwenza ibhizinisi, kufanele ungabi nakwaziwa."
Futhi izitatimende ezinzima azigcinanga lapho: UMára waphikisa ngokuthi ikhompuyutha iyithuluzi "lokusebenza kanzima", kuyilapho i-iPad ingeyo "umsebenzi wokudala", futhi uDediu, naye, wakubona ukubaluleka kweWindows 8 kanye ne-Surface njenge- ukuzivikela nje, indlela yokuvimbela izinkampani ekuthengeni ama-iPads . U-Zandl wengeze ngokuthi i-OS entsha evela ku-Microsoft ayinakho okuyisisekelo: iqembu eliqondiwe elicacile - idivayisi iyakopishwa, amaklayenti amadala athukuthele ukuthi lokho abekujwayele kushintshile, futhi amaklayenti amasha awahambi futhi awahambi. ..
Abahlanganyeli bayijabulele le ngxoxo hhayi kuphela: U-Dediu waqhosha ku-Twitter ukuthi enye yezinto ezinhle kakhulu ngokudlala ePrague ukuthi ungama esiteji uphethe ubhiya esandleni sakho...
Ungawadedeli kanjani amakhulu ezinkulungwane ezinhlelweni zokusebenza
Ingxoxo eyodwa yephaneli yathathelwa indawo enye: kulokhu isingathwe u-Ondřej Aust noMarek Prchal, kanye no-Ján Illavský (phakathi kwezinye izinto, owawina i-AppParade), u-Aleš Krejčí (O2) no-Robin Raszka (nge-Skype wase-United States of America) bakhulume ngokuthi ilungiswa kanjani ngemibono ehlukene yohlelo lokusebenza, indlela yokuqoqa idatha ngokubukeka nokusebenza kwayo, ukuthi ihlelwa kanjani futhi ilungiswe kanjani, ukuthi ifika kanjani ku-App Store kanye nendlela yokuqinisekisa ukuthi igcina ukunakwa lapho. Ngokuvamile izindlela ezihlukene zazimelana: ngakolunye uhlangothi, iklayenti elifunayo, lamazwe ngamazwe (O2), elinamaqembu nemithetho eqinile yalokho elikufunayo, ngakolunye uhlangothi, indlela kaRaszko, eyahlekisa izethameli: "Ikakhulukazi, don. 'vumela iklayenti linqume ukuthi isicelo salo sizobukeka futhi sisebenze kanjani."
Izithameli zingathola umbono wamanani ahlukene emkhakheni wokudala izinhlelo zokusebenza zeselula (400 kuya ku-5 CZK ngehora) noma isikhathi esidingekayo ukuze kwethulwe isicelo (izinyanga ezintathu kuya kweziyisithupha). Ezinye izihloko nazo zadingidwa: ukukhangisa kwakudala ezinhlelweni zokusebenza akusebenzi, kuyadingeka ukuba nobuciko futhi kuhilele ngokuqondile omunye wemisebenzi yesicelo ekukhangiseni; Ubudlelwano besicelo se-OS ehlukile yeselula vs. iwebhu yeselula ehlanganisiwe nokunye.
Ingxoxo yephaneli yayithakazelisa, kodwa yayinde futhi ingahlelekile. Abethuli bezinhlelo bekumele baqine futhi babe nombono ocacile wokuthi yini abazoyithola kubavakashi babo.
Petr Mára: Ukusetshenziswa kanye nokuhlanganiswa kwenkundla ye-Apple ezinkampanini
Isethulo esinolwazi mayelana nokuthi yini ehilelekile uma ufuna ukusebenzisa idivayisi ye-iOS enkampanini. Isethulo besiyingxenye yencazelo evamile yamagama kumongo we-iOS (Exchange, VPN, WiFi), elandelwa yincazelo yawo wonke amazinga okuphepha ahlinzekwa ngamadivayisi e-iOS (idivayisi ngokwayo, idatha, inethiwekhi nezinhlelo zokusebenza) futhi ekugcineni isihloko esikhulu: yimaphi amathuluzi okuphatha umthelela wamadivayisi amaningi we-iOS. Kwethulwa uMára I-Apple Configurator, uhlelo lokusebenza lwamahhala olungenza lokhu, futhi futhi, isibonelo, lungakwazi ukunikeza izinombolo namagama emishinini ngayinye, yengeze amaphrofayli kuzo (okungukuthi, ukuvumelanisa izilungiselelo zezinto ngazinye kokuthi Izilungiselelo) futhi ufake izinhlelo zokusebenza eziningi zamahhala.
Enye indlela yaleli thuluzi yizixazululo ezihlukahlukene ezingeni leseva (okuthiwa ukuphathwa kwedivayisi yeselula): UMára wethule ezinye zazo. UMeraki kanye nezinketho ezibanzi zezilungiselelo zayo. Ukuthengwa ngobuningi kwezicelo zenkampani kube iphuzu eliyinkinga: akunakwenzeka ngqo kithi, kukhona izindlela (ngokomthetho) zokuyigwema: ngokunikela ngezicelo (ubukhulu obuyi-15 ngosuku - umkhawulo onikezwe ngokuqondile Apple) noma uxhaso lwezezimali oluya kubasebenzi, bese bezithengela bona izicelo. Isikweletu esikhulu sekusasa.
Izinhlelo zokusebenza zamaselula namabhange - okuhlangenwe nakho kwangempela
Ungacabanga inselele enkulu yezokuphepha kunokunikeza amakhasimende ukufinyelela ezezimali ngohlelo lokusebenza lweselula? Enye ingxoxo yephaneli nabameleli bamabhange amaningana aseCzech Republic yayimayelana nalokhu. Ukuphela kwesethulo engiphuthelwe ngenxa yokuthi besikhethekile kakhulu futhi sigxile kancane. Nokho, ngokwempendulo yabahlanganyeli, kuyathakazelisa impela.
I-iPad njengethuluzi lokuphatha eliphakeme
Inkulumo yokugcina yayizonikezwa uPetr Mára (ngokuphathwa kwesikhathi, izinhlelo zokusebenza, izinqubo nezibonelo zamasu okusebenza nabo) kanye noHorace Dediu (iphrezentheshini yanamuhla ye-iPad). Ekugcineni, u-Dediu kuphela owakhuluma ngaphandle kwencazelo: ekuqaleni wakhuluma ngokuthakazelisayo mayelana nengqikithi yokwethula, lapho isethulo esihle singenziwa ngesofthiwe noma isifanekiso, kodwa nge-trio yokucabangela okumele isikhulumi sikucabangele futhi sikusebenzise - "ethos" (ukuhlonipha izethameli), "pathos" (ukuxhumana okuzwelayo nezilaleli) kanye "namalogo" (ukuhleleka okunengqondo nezimpikiswano ezinengqondo). Uqhathanise i-iPad ne-Twitter: ukulinganiselwa kwayo enanini eliqondile labalingiswa kusiphoqa ukuthi sicabangele igama ngalinye ikakhulukazi kahle, futhi indawo eqinile nemithetho enikezwe i-iOS isebenza ngokufanayo, ngokusho kukaDediu, ukusiza ukugxilisa ingqondo nokuhlelwa kwemicabango.
Kodwa-ke, ngemva kosuku olude, akubona kuphela izethameli eziphelelwe amandla: U-Dediu wethula uhlelo lwakhe lokwethula i-iPad olubizwa ngokuthi. Perspective, mahhala (enezandiso ezihlukahlukene ezibiza kusuka ku-$0,99 kuya ku-$49,99). Ngokungafani nokusebenza ngedatha, bekuwukuboniswa kwemisebenzi ehlukahlukene u-Dediu ayikhumbula ngokugxumagxuma.
Kuyacaca ukuthi ukuba nobuntu obunjalo ePrague kuwukunqoba futhi abahleli babefuna ukumnika isikhala esiningi ngangokunokwenzeka, kodwa mhlawumbe i-duel yokuqala phakathi kwezikhulumi ezimbili bekuyojabulisa kakhudlwana. Lena yindlela umqondisi wohlelo lwe-Icon u-Jasna Sýkorová okwakudingeka avuse ngayo izethameli ngokoqobo futhi azitshele ukuthi kuphelile nokuthi bazogoduka.
Ngemuva kwezigcawu kanye nesevisi
Izingqungquthela azimi futhi ziwe nezikhulumi kuphela: basukume kanjani abahleli? Ngokubona kwami, kwakungekubi okokuqala ngqa: indawo yayikhethwe kahle (izakhiwo zesimanje ze-National Technical Library zazimane zifanelana netimu ye-Apple), iziphuzo, ikhofi kanye nesidlo sasemini kwakungaphezu kwesilinganiso futhi ngaphandle kolayini (mina ngokwami ngizizwele. iminyaka emibili ye-WebExpo esivele isungulwe, futhi kuphela abanenkani kakhulu), abasikazi abahle futhi abakhona yonke indawo. Uhlelo lwempendulo olungaguquki beluluhle kakhulu: ngemva kwesifundo ngasinye, obekufanele ukwenze kwakuwukuthumela i-SMS noma ukuskena ikhodi ye-QR bese ubhalela umfundisi ngamunye ibanga, njengasesikoleni, noma amazwana amafushane.
Isimo sengqondo sabaxhasi naso sifanele ukutuswa: babenezitendi zabo ehholo futhi ngokuvamile babenomusa futhi bezimisele ukukhombisa imikhiqizo yabo kuwo wonke umuntu futhi baphendule imibuzo engenakwenzeka kakhulu. Amakhibhodi angaphandle e-iPad mini, amadrayivu angaphandle anokufinyelela kwamafu namafilimu okuphepha ngokungangabazeki abe yingqophamlando. Wayenelukuluku elithandwayo I-BioLite CampStove, engashaja ifoni yakho ekushiseni izinti.
Kodwa-ke bekukhona nezinkinga: abahleli bebengacaci kahle nge-WiFi. Kuya ngokuthi ubuze bani, uthunyelwe enkulumweni yokuvula kaPetr Mára, okufanele ngabe ikhulume ngedatha yokufinyelela, noma bakunikeza ngokushesha iphasiwedi kunethiwekhi ehluke ngokuphelele (ngokwesibonelo, ngixhumeke ku-WiFi eklanyelwe ukukhiqizwa. :). Ngaphezu kwalokho, isiqalo sibe nesilayidi esicasulayo semizuzu engu-15, futhi ngokubona kwami, lokho kwakukude ngokwanele ukuba abaningi bathole "i-WiFi abs".
Isicelo saba ukudumala okukhulu iCon Prague ye-iOS. Nakuba iphume ngosuku olwandulela ingqungquthela iklwebheka izindlebe, ayizange inikeze lutho ngaphandle kohlelo: akukwazanga ngisho ukuvota kulo, futhi akukho lutho olwavela esigabeni sezindaba nezibuyekezo usuku lonke. Isibonelo esijwayelekile sokuthi ungalenzi kanjani isicelo kunoma yikuphi.
Ngingancoma futhi ukwengeza okungenani isifundi sokuhlola esisodwa sonyaka olandelayo: umklami wezithombe owalungisa ama-trailer kanye nohlelo ngokusobala wayengazi ukuthi wawuyini umehluko phakathi kwehayifeni nekhonkwane, ukuthi zibhalwa kanjani izinsuku, izikhala, njll.
Kodwa kuthiwani: akekho ongagwema izifo zezingane. Ngakho-ke ake sibheke phambili onyakeni wesibili futhi mhlawumbe isiko elisha, lesikhathi eside.
Ngiye kwi-iCON Business futhi kufanele ngivume ukuthi angikwazanga ukuchaza imizwa yami sonke isikhathi ngemuva kokuthi isiphelile. Kokubili i-Twitter ne-FB bekugcwele umdlandla futhi angizange ngibelane ngakho. Bengingenaso isiqiniseko sokuthi bengingasiqondi yini isihloko noma bengivele ngilindele okuhlukile (akusekho, okuhlukile nje). Bengilindele okwengeziwe enkulumweni yokugcina, ebibanjwe kuphela njengephromo yesicelo se-Perspective. Yingakho ngijabule ngalesi sihloko, esichaza imizwa yami ngokunembe kakhulu. Ngibonga abahleli, ngingumlandeli futhi ngokuqinisekile ngizobamba iqhaza ngonyaka ozayo. Ngizoqaphela kakhulu ngokukhetha futhi ikakhulukazi ukukhokhela uhlelo. PS Bengiwumsebenzisi osebenzayo wemikhiqizo ye-Apple kusukela ngo-1992.
Siyabonga ngesifinyezo esihle. Futhi nesivinini: ukuba nombhalo omude, ohlaziyayo nobucayi emahoreni ambalwa ngemva komcimbi; awuboni nje lokho ngakithi. Ngike ngaya ku-Icon futhi ngicabanga ukuthi kube umcimbi omuhle ngaphandle kwemali yokungena. (Bengisebenza ne-Apple kusukela ngo-99.)