U-Michal Ždanský Isiginesha IHS iSuppli ngokwesiko ihlukanise idivayisi yakamuva ye-Apple, i-iPad Air, ukuze idalule izimfihlo zehadiwe yayo kanye nenani lezingxenye ngazinye. Ngokusho kokuthola kwabo, ukukhiqizwa kwemodeli eyisisekelo kuzobiza ama-dollar angu-274, imodeli ebiza kakhulu nge-128 GB kanye nokuxhumeka kwe-LTE i-Apple ikhiqiza ama-dollar angu-361 futhi ngaleyo ndlela inomkhawulo we-61%.
I-Apple ikwazile ukwehlisa kakhulu intengo yokukhiqiza uma iqhathaniswa ne-iPad yesizukulwane sesithathu, okwathi okokuqala yasebenzisa isibonisi se-Retina esiphindwe kane inani lamaphikseli. Ukukhiqizwa kwayo kubiza amadola angama-3, kanti ithebulethi yesizukulwane sesibili eshibhe kakhulu yaphuma ngamadola angama-316. Akumangazi ukuthi ingxenye ebiza kakhulu yayo yonke idivayisi isibonisi. Incane kakhulu kunesizukulwane sesithathu, ukujiya kwehlile kusuka ku-245 mm kuya ku-2,23 mm. Kwakungenzeka ukunciphisa ukushuba ngenxa yenani elincane lezendlalelo. Isibonelo, isendlalelo sokuthinta sisebenzisa ungqimba olulodwa kuphela lwengilazi esikhundleni sokubili. Intengo iphaneli ngayinye ingu-$1,8 (isibonisi esingu-$133, isendlalelo sokuthinta esingu-$90).
Iqiniso lokuthi i-Apple inciphise inani lama-LED akhanyisa isibonisi kusuka ku-84 kuya ku-36 nje kuyathakazelisa kakhulu, kokubili isisindo kanye nokusetshenziswa kwehlisiwe. ZonkeIzintoD ichaza ukuncishiswa kwenani lama-diode ekusebenzeni kangcono nokukhanya okuphezulu, acc Ihlelo le-Mac kungumphumela wokusetshenziswa kwesibonisi se-IGZO, ukusetshenziswa kwaso emikhiqizweni ye-Apple bekucatshangwa isikhathi eside. Nokho, lolu lwazi alukaqinisekiswa.
Enye ingxenye evelele lapha i-64-bit Apple A7 processor, eklanywe i-Apple ngokwayo futhi yakhiqizwa i-Samsung yaseNingizimu Korea. I-chip empeleni ayibizi, inkampani ingena ngo-$18. Ngisho ishibhile i-flash storage, ebiza phakathi kuka-$9 no-$60 kuye ngomthamo (16-128GB). Ingxenye ebiza kakhulu i-chipset yokuxhuma kumanethiwekhi eselula, ebiza u-$32. I-Apple ihlomise i-iPad nge-chipset enjalo engamboza wonke amaza e-LTE asetshenzisiwe, ngenxa yokuthi inganikeza i-iPad eyodwa kubo bonke opharetha, ngaleyo ndlela yehlise ngokwengeziwe izindleko zokukhiqiza.
Naphezu kombukiso obizayo, obiza ngaphezu kwazo zonke izizukulwane ezedlule, i-Apple ikwazile ukunciphisa intengo yokukhiqiza ngamadola angu-42 futhi ngaleyo ndlela ikhulise i-margin isuka ku-36,7% iye ku-41%, ngamamodeli abiza kakhulu umehluko ubonakala nakakhulu. Yiqiniso, yonke i-margin ngeke ifinyelele esikhwameni se-Apple, ngoba kufanele batshale ekukhangiseni, izinto zokuthutha kanye, isibonelo, ukuthuthukiswa, kodwa inzuzo yenkampani ye-apula isenkulu.
Kunzima ukubala imajini uma singabandakanyi ezinye izindleko ezinjengokumaketha, ukuhlelwa kwempahla, ukuhlanganisa, njll. Yebo, kunikeza okungenani isifinyezo sokuthi izintengo zezingxenye zihamba kanjani ezizukulwaneni ngazinye.
Udida i-margin nenzuzo
i-flash headline ukuze nje uhehe abafundi abaningi ngangokunokwenzeka. Umusho wokugcina kuphela we-athikili yonke osebenza ngempela..
uxolo, yini lombhedo? I-athikili iqukethe izitatimende nezinombolo kuphela.
Noma ubani okhononda ngomehluko we-41% phakathi kwentengo yokuthengisa kanye nenani lokukhiqiza izingxenye ngokusobala akakaze enze lutho empilweni yakhe futhi wazama ukuyithengisa kamuva.
Ngiyayiqonda i-nostalgia yabasebenzisi. abacabanga ukuthi i-iPad yabo ingabiza ingxenye enkulu, kodwa iqiniso lezomnotho alipheli. Uma ungakwazi ukuthengisa into ngenani lokukhiqiza eliphindwe kabili (noma ngaphezulu), cishe ayifaneleki ukwenziwa. Kunjalo, kuyahlukahluka embonini kuya embonini, kodwa umqondo wokuthi uhlanganisa izindleko zezingxenye, wengeze u-10% kuwo futhi ukhokhise ikhasimende awujwayelekile.
I-Apple yenza izindodla zemali ikakhulukazi ngoba ithengisa amanani amakhulu wamadivayisi, hhayi ngoba inemikhawulo exakile.
Ukuze uthole inkomba: I-Samsung Galaxy S4 ithengisa ngo-$579 e-US, ngezindleko zokukhiqiza ezilinganiselwe ezingu-$237. (idatha yangoMeyi, ngivilapha kakhulu ukuthola inani lanamuhla)
Umbhali we-athikili ngokusobala akazi ukuthi yini i-margin. Ezindlekweni, ngibona ezinye ezibambekayo, kodwa azikho izindleko ezingaphatheki ezifana nokuthuthukiswa kwe-iPhone, i-iOS, ukumaketha kanye nenqwaba yezinye izindleko (okuhlanganisa, isibonelo, amaholo abameli kubahlanzi). Akukho ngisho nomoya wokuthuthwa nokuhlanganisa lezo zingxenye. Ngakho-ke, lezi zindleko azikho ngisho nasezingeni lezindleko ezihleliwe. Sicela ucabange ngalokho ozokubhala ngokuzayo. Lena ikhwalithi yombani.
Ngokusobala awazi ukuthi iyini imajini futhi udida imiqondo ngemibono. Lona umehluko phakathi kwentengo yokuthengisa kanye nenani lokukhiqiza. Ngakolunye uhlangothi, inzuzo evela kumkhiqizo ingumkhawulo oncishisiwe ngezindleko ezihambisana nokuthengisa, njll. Ngakho-ke, sicela ucabange ngalokho okubhalayo ngokuzayo. Leli izinga lamazwana afana ne-iDnes.
Mnu. Žďánský, ungabi yinhlekisa. Phela, awusho intengo yokukhiqiza, kodwa intengo yezingxenye. Ingabe mhlawumbe uthenga izingxenye njengekhasimende? Izindleko zokukhiqiza ngokuvamile zihlukaniswa zibe fixed (ezinye ozishilo, ezinye azishiyiwe) kanye neziguquguqukayo (ukhohlwe ngazo zonke). Okushilo kusebenza kubahwebi abathengisa kabusha impahla - okungukuthi bathenga umkhiqizo ngo-x futhi bathengise umkhiqizo ofanayo ngo-x + mhlawumbe u-20% + i-VAT. Bese kuthi imajini ibe ngu-20%. Kodwa kulokhu, i-Apple ayithengi izingxenye zokudayiswa kabusha, "ithenga" ezinye "izingxenye" eziningi ngaphakathi - ukuthuthukiswa, isofthiwe nakho konke okuhlobene nayo. Konke lokhu kungokwezindleko zokukhiqiza. Ngakho-ke ngeke neze ngikujabulise esivivinyweni.
Mnu. Robert, akukho lapho ngibeke khona ukuthi lolu uhlu oluphelele lwazo zonke izingxenye. I-IHS iSuppli ibale ukuthi izindleko zokukhiqiza, okungukuthi izindleko zezingxenye + zokuhlanganisa, zingama-$274 kumodeli eyisisekelo. Ukuthuthukiswa kwesofthiwe, ukumaketha, njll. kuyizindleko ezihluke ngokuphelele futhi azifakiwe ekubalweni kwemajini. Uma ubungabala inzuzo, okungukuthi, lokho u-Apple akutholayo ngocezu ngalunye, bekuyoba okuhlukile. Kepha njengoba kushiwo ekugcineni kwesihloko, i-Apple ngeke iwuthole wonke umkhawulo. Ungaphambanisi imajini nenzuzo.