Adam Kos Izinzuzo zokudlala ze-Apple kwezezimali zika-2019 zidlule lezo zezinkampani ezinkulu zemidlalo. Njengomsabalalisi, izuze okuningi ngemidlalo ekhona ku-App Store kune-Nintendo, i-Microsoft, i-Activision Blizzard ne-Sony zihlangene. Lokhu kuvezwe yicala asalwa nalo ne-Epic Games (elidlulise icala ngemuva kwesinqumo). Kumane kulandele ukuthi i-Apple iyinkosi yemidlalo yedijithali.
I-Analyza Wall Street Journal beka inzuzo yokusebenza etholakala ekudlaleni kwe-Apple ngo-2019 ku-$8,5 billion. Ubalula ukuthi yize i-Apple ingathuthukisi imidlalo, ingamandla amakhulu embonini. Kodwa-ke, ngesikhathi sokuqulwa kwamacala enkantolo, u-Apple wathi le mingcele yokusebenza yayingalungile futhi empeleni yayikhuphuke kakhulu. Lokhu kuhlaziya okushiwo futhi kuphawula ukuthi inani eliqoqwe i-Apple ezinkokhelweni zokusabalalisa kanye nokuthenga ngaphakathi nohlelo lingaphezulu kwamaRandi ayizigidi eziyizinkulungwane ezimbili kunenzuzo yokusebenza ekhiqizwe i-Nintendo, iMicrosoft, i-Activision Blizzard kanye ne-Sony kuhlangene (idatha yezinkampani zegeyimu ivele kumarekhodi ayo ezinkampani, Isibalo semiholo yeMicrosoft sasisekelwe ezilinganisweni zabahlaziyi).
Igalari yezithombe
UNintendo ungumthuthukisi wegeyimu ohamba phambili ngemuva kwamahithi anjengeSuper Mario, The Legend of Zelda noma Fire Emblem Heroes. Ngesikhathi esifanayo, ingumkhiqizi wama-consoles. Okufanayo kuya ku-Xbox yakwa-Microsoft noma i-Playstation yakwa-Sony. Ngakho akubona abadlali abancane, kodwa kunalokho abakhulu. Noma kunjalo, nokho, u-Apple wabafaka ephaketheni ngokudlala. Okusho ukuthi, noma ngabe ukuhlaziya kwe-WSJ kwehliswe ngamadola ayizigidi eziyizinkulungwane, ngoba i-Apple ithi ayibali ezindlekweni ezihambisana ne-App Store. Kowamanqamu, akusho lutho ukuthi uwashayile, uzuze okufanayo, noma ngaphansi kancane. Okubalulekile ukuthi i-Apple ingumdlali omkhulu emkhakheni wezokudlala.
Kungaba njalo okuthakaselayo
Umlando wegeyimu onzima
Into ehlekisayo ukuthi i-Apple ayikaze ihileleke kakhulu kulesi sigaba. Ku-App Store, ukhiphe i-poker yeselula kuphela I-Texas Hold'em kanye nomdlalo we-arcade njengokuhlonipha umtshali-zimali omkhulu wenkampani, u-Warren Buffet, ongeke esatholakala esitolo sakhe sezinhlelo zokusebenza. Uma ungadingeki uthuthukise imidlalo yakho, noma ungafuni ukwenza kanjalo ngesizathu esithile, kodwa ubona amandla amakhulu kuyo, ubhekana nayo ngendlela ehlukile. I-App Store ibingeke ibe lapho ikhona ngaphandle kwempumelelo ye-iPhone. Ngakho-ke ngeke kushiwo ukuthi uzodala isitolo esibonakalayo futhi ibhizinisi lakho lizochuma kuphela. I-Apple imane ixhume umkhiqizo ophumelelayo nesevisi ephumelelayo futhi manje yenza inzuzo ngayo. Ingabe sikhona isizathu sokumsola? Onjiniyela bacasulwe ukuthi bayaqolwa, kodwa futhi, ngabe wonke umuntu ubekuphi ukube i-Apple ayizange ibasize ngokusabalalisa?
Igalari yezithombe
Ngenxa ye-App Store, siphinde sibe nokuthenga ngaphakathi nohlelo kanye nemodeli ebizwa nge-freemium. Umdlalo umahhala futhi uzohlinzeka ngokuqukethwe okulinganiselwe. Ufuna okwengeziwe? Thenga isahluko esisodwa, ezimbili, ezintathu. Ufuna izikhali ezengeziwe? Thenga isibhamu somshini ongaphansi, isiqalisi serokhethi, isibhamu seplasma. Ingabe ufuna izingubo ezihloniphekile? Gqoka njengerobhothi noma ingwejeje. Ngaphezu kwakho konke, sikhokhele futhi ngakho. Ngaphambilini, ku-App Store bekunemidlalo egcwele yenani elithile lemali ngaphandle kwama-microtransactions kanye nokunye okunegama lesidlaliso elithi Lite. Umthinte kuyo, futhi lapho efinyelela kuwe, wamthengela inguqulo ephelele. Ngeke usakwazi ukuthola lokhu ku-App Store, futhi kuyanyamalala ku-Google Play ngendlela enkulu. Kulula ukunikeza inguqulo ephelele yesihloko futhi kancane kancane uphushe umsebenzisi ekuthengeni ngakunye. Futhi ekuthengeni ngakunye okunjalo, vele, imiqhele eyengeziwe ithululelwa ku-Apple.
Kungaba njalo okuthakaselayo
Apple Arcade njengoba kungenzeka umsindisi
Lapho inkampani ibona ukuthi iyancipha emaphethelweni futhi kungase kudingeke ihlehle, yethula i-Apple Arcade. Inkundla yayo abanye onjiniyela abengeza kuyo izihloko futhi sikhokhela i-Apple ukubhalisa kwayo. Inzuzo ikhona kubo bonke abathintekayo. Akukona okuphambili kwe-AAA lapha, ngoba kukhona nemidlalo ejwayelekile nelula, kodwa kuzokuthatha isikhathi ukuthi udlule kule midlalo engu-180. Impela, igalari isakhawulelwe, kodwa kanjalo ne-Apple TV+. Inzuzo ye-Arcade ye-Apple ukuthi inemali engenayo evamile ezinzile evela kubadlali abangakwazi ukuthenga okunye okuqukethwe ku-App Store ngokuqhuma.
Igalari yezithombe
Ngakho-ke u-Apple akathuthukisi imidlalo, futhi noma kunjalo bamkhathaza kakhulu kunanoma ubani omunye. Umnikelo wayo obalulekile yisitolo kanye nenkundla kuphela esabalalisa imidlalo ne-iPhone, okungukuthi i-iPad noma i-Mac, ongadlala kuyo le midlalo. Ekupheleni kuka-2020, kwase kunama-iPhones ayizigidi eziyinkulungwane emhlabeni. Futhi leso yisizinda esibanzi sabadlali abangahle abangagcini nje ngokuphatha ifoni emaphaketheni abo, kodwa futhi nekhonsoli yegeyimu. Lapho u-Sony noma i-Microsoft bethengisa inani elifanayo lama-consoles, ngokuqinisekile bazosondela enzuzweni ye-Apple. Kuze kube yileso sikhathi, imali etholwa yizinkampani ezinkulu embonini yemidlalo kuzomele yengezwe.
