Vala isikhangiso

Ukuba nenye yemishini evela emndenini wakwa-Apple kuthiwa kuwuphawu oluqinile lokuthi iholo lakho lisezingeni eliphezulu. Okungenani ngokocwaningo lwakamuva oluvela I-National Bureau Yezomnotho Ucwaningo. Osomnotho ababili baseNyuvesi yaseChicago, uMarianne Bertrand no-Emir Kamenica, baqoqe yonke imininingwane etholakalayo kanye bahlaziya izitayela zesikhashana kanye nokwehluka kweholo, imfundo, ubulili, uhlanga, kanye nemibono yezombangazwe. Ekugcineni, bafinyelela isiphetho esithakazelisayo.

Idokhumentari ikhuluma ngesihloko semizi, imali engenayo ephezulu nokuthi yimiphi imikhiqizo esetshenziswa kangcono ukunquma ukuthi umuntu uneholo eliphezulu noma cha. Uma ene-iPhone, kunamathuba angu-69% okuba nemali engenayo ephezulu. Kodwa okufanayo kuyasebenza kubanikazi be-iPad. Ngokocwaningo, ngisho ne-iPad ingaba uphawu oluhle lokuthi umnikazi wayo uhola imali eningi. Kulokhu, nokho, iphesenti lehle kancane laya ku-67%. Kodwa abanikazi bamadivayisi e-Android noma abasebenzisi be-Verizon abasemuva kakhulu, futhi osomnotho banqume ukuthi banethuba elingamaphesenti angu-60 lemali engenayo ephezulu.

Kuyathakazelisa ukuthi imikhiqizo enquma imali engenayo yabanikazi bayo ishintsha kanjani ngokuhamba kweminyaka. Nakuba namuhla kumayelana nokuba ne-iPhone, i-iPad, ifoni ye-Android noma i-Samsung TV, ngo-1992 kwakuhlukile. Abantu abahola kakhulu babonana ngokusebenzisa ifilimu ye-Kodak futhi bathenge imayonnaise kaHellmann. Ngo-2004, abantu abahola kakhulu babe nama-TV e-Toshiba ezindlini zabo, basebenzisa i-AT&T futhi benebhotela elivamile le-Land O'Lakes emafrijini abo. Yimiphi imikhiqizo okungenzeka ibe uphawu lwemali engenayo ephezulu, ngokwesibonelo, eminyakeni eyi-10? Asilokothi nokuqagela.

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