I-iPhone iyi-smartphone ethengiswa kakhulu e-China, ukuphuma kwayo emakethe akunangqondo

Kwathatha iminyaka eyisithupha i-Apple ukuba ibe umthengisi wokuqala wama-smartphone emakethe yaseChina futhi. Kule makethe enkulu kunazo zonke emhlabeni, yehlula abakhiqizi basekhaya abafana ne-Vivo ne-Oppo, futhi ngesabelo esingu-22%, ngaleyo ndlela ingumnikazi wemakethe enkulu. Ngaphezu kwalokho, isabelo sakhe sizokhula. Pho kungani kufanele asuse insimu? 

Vele, i-Apple ayisho izinombolo ezisemthethweni, lezi zisekelwe ocwaningweni lwenkampani counterpoint. Ngokusho kwakhe, i-Apple iqophe ukukhula kwanyanga zonke kwe-46%. Ngokunengqondo, umuntu angathanda ukwengeza. Vele, ukwethulwa kochungechunge olusha lwe-iPhone 13 kuyicala, neqiniso lokuthi, njengoba kushiwo ocwaningweni, ukube inkampani ayizange ihlupheke ngenxa yokushoda kwezinto, ukukhula bekuyoba namandla kakhulu.

Kodwa-ke, le nkampani ikweleta impumelelo yayo hhayi kuma-iPhones amasha kuphela, kodwa futhi nokwehla okukhulu kwesabelo seHuawei, okubuye kwazuzisa imikhiqizo yasendaweni efana neVivo ne-Oppo, okungamaphesenti angama-20 no-18 ingeyesibili futhi. izindawo zesithathu. UHuawei ungowesine ngama-8%. Impumelelo inkulu ngoba iShayina iyizwe elinabantu abaningi emhlabeni, ngakho imakethe yakuleli ikhula kalula ngo-2% phakathi kukaSepthemba no-Okthoba. NgoNovemba "Usuku Lwabantu Abangashadile," i-Apple yaze yakwazi ukuthengisa ama-iPhones abiza cishe izigidi ezingu-16 zama-iPhone ngemizuzwana emibili.

Ukushiya i-China akunangqondo 

Muva nje, kuzwakale imibono eminingi mayelana nokuthi i-Apple kufanele ihambe kanjani eChina, ikakhulukazi uma kubhekwa ukwephulwa kwamalungelo abantu lapho. Isihloko, sikhulu futhi sibucayi, kepha uma ubheka indlela inkampani esebenza ngayo, akulona iqiniso ukuthi i-Apple iqede ukusebenza kwayo lapha. Okokuqala nje, kumayelana nemali.

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Ukushiya imakethe enkulu kangaka ngeke nje kusho ukulahlekelwa okwedlulele kwenzuzo, kodwa noma ngabe kunomusa isimemezelo saleli qiniso, kuzophinde kuthinte inani lenkampani, kanye nenani lamasheya ayo, okungaba nzima ukubuyisela. kusuka kulokhu. Akuhlukile kulokho futhi, uma i-Apple ibingayeka ukuthatha izingxenye zezwe, futhi iqale ukuhlanganisa amadivaysi abo kwenye indawo. Awekho amandla anjalo emhlabeni wonke angakwazi ukubhekana nokuhlasela okwedlulele kwezidingo.

Ngaphezu kwalokho, izindaba zezombangazwe nezamabhizinisi zidinga ukuhlukaniswa. Phela, u-Apple akufanele asolwe ngendlela uhulumeni wabo aphatha ngayo abantu baseChina. Phela udayisa lapha futhi unezingxenye ezenzelwe zona. Noma ngabe izakhamizi zixhashazwa ngezindlela ezahlukene yizinkampani zendawo, azizona izimboni zokukhiqiza zenkampani. Angasongela kuphela, kodwa yilokho angakwenza ngakho, ngaphandle kokusungulwa kwezimali ezihlukahlukene.