Adam Kos Ukuncintisana emakethe yamaselula ukhula njalo, njengoba imikhiqizo emincane yanda ngokushesha kuyo, okuyinto ekhula ngokuya ngokuthi ibeka kanjani ithegi yentengo kumadivayisi abo. I-Apple ingaphumula kalula ngoba ama-iPhones ayo athandwa kakhulu ezwenikazi laseYurophu. Nakuba i-Samsung isahola lapha, i-Apple iyakhula uma iqhathaniswa nayo.
Enye yalezo zinhlobo ezikhula kakhulu yi-Realme. Le nkampani yaseChina yasungulwa ngonyaka ka-2018, futhi yangena emakethe yaseCzech ngonyaka olandelayo. Ngokocwaningo I-Strategy Analytics kodwa-ke, ukuthunyelwa kwama-smartphone enkampani kukhuphuke ngo-2020% emakethe yaseYurophu uma kuqhathaniswa no-500. Ngakho-ke ingumkhiqizo we-smartphone okhula ngokushesha kakhulu eYurophu. Kungakho futhi kwaba phakathi kwabathengisi be-TOP 5 okokuqala ngqa ngonyaka odlule.
Kodwa akusho ukuthi uma umuntu ekhula, kufanele ziwe abanye. Phakathi kwabathengisi abaphezulu abahlanu, oyedwa kuphela owawa, futhi lowo kwaba omkhulu kunabo bonke. AbakwaSamsung balahlekelwe yiphesenti elilodwa unyaka nonyaka ngo-2021. Kodwa isengumnikazi we-29% wemakethe. I-Apple ingeyesibili, ikhula ngo-11% kanti isabelo sayo siphelele singama-23%. I-Xiaomi yesithathu ithuthuke ngama-33% amahle futhi iphethe u-20% wemakethe. Ukusebenza okuhloniphekile kuphinde kwafezwa yi-Oppo, okuthi, nakuba inamaphesenti angu-5 kuphela emakethe, ikhule ngo-77%. I-Realme inesabelo esingu-3%. Ngenkathi i-Samsung isekude kakhulu ne-Apple, i-Xiaomi iyashisa ezithendeni zayo njengoba isemuva ngo-3% kuphela. Kodwa uma sibheka ukuthi i-Apple yenza kanjani ngokujwayelekile emakethe yaseYurophu, asikho isidingo sokukhathazeka kakhulu ngokulahlekelwa isikhundla sayo sesibili.
Kungaba njalo okuthakaselayo
Inzuzo nokuthengisa
Ngokusho kokuhlaziywa kwewebhu Isitatimende okungukuthi, i-Apple ibike ukuthengiswa kwerekhodi ezwenikazi laseYurophu ngonyaka wezimali ka-2021, lapho ithengisa izimpahla nezinsizakalo ezibiza amaRandi ayizigidi eziyizinkulungwane ezingama-89,3. Sekuyisikhathi sesine ukuthi ukuthengiswa kwe-Apple eYurophu nakho kudlule uphawu lwama-dollar ayizigidi eziyizinkulungwane ezingama-60, yize kuyiqiniso ukuthi ngemuva kuka-2018, u-2019 waba buthaka kancane. Ukuthengisa kuvele kweqa ngonyaka we-covid ka-2020 futhi ngonyaka owedlule bekuqopha umlando, hhayi ngokwenzuzo kuphela, kodwa nangokwenyuka uma kuqhathaniswa nonyaka owedlule.
Izibalo zewebhusayithi Ibhizinisi lika Apps bese ithi i-Apple ithengise ama-iPhones ayizigidi ezingama-2021 eYurophu ngo-56,1. Ngo-2020, nokho, bekuyizigidi ezingama-37,3 kuphela. Uma iqhubeka ngaleli zinga, maduze izoba indawo yokuqala eYurophu. I-United States neJapane nazo ziyakhula. Ngokuphambene nalokho, i-China inoguquko oluyinqaba ekuthengisweni kwe-iPhone, lapho inani lama-iPhones athengiswa ngo-71,2 lehla lisuka ezigidini ezingama-2015 laya ezigidini ezingama-2019 ngo-31,4, ukuze ligxumele kumayunithi acishe abe yizigidi ezingama-43 athengiswe ngonyaka owedlule.
