Amaya Toman Esilinganisweni sezikhangiso ezingcono kakhulu ezingamashumi amabili nanhlanu, ezihlanganiswa minyaka yonke ngumagazini Adweek, i-Apple yathatha izikhundla ezintathu. I-Žeřiček iveza izikhangiso ezihamba phambili kusukela ekuphrintiwe kuye kwifilimu - kwesinye sezikhangiso ze-Apple zalo nyaka zithathe indawo yesibili, ezinye izindawo zikleliswe endaweni yesishiyagalolunye neshumi nesishiyagalolunye.
Indawo ethi Welcome Home, eqondiswe umnqobi we-Oscar u-Spike Jonze, ithole elingcono kakhulu. Umdanso odansayo othuthukisa i-HomePod usevele uwine umklomelo ohlonishwayo weCannes 2018 kulo nyaka u-Adweek uphinde wancoma ividiyo engemuva kwesigcawu yale ndawo.
Indawo yeshumi nesishiyagalolunye ibigcwele isikhangiso esibizwa ngokuthi Vula. Lena indawo eyethula i-iPhone X kanye nokuvulwa kwayo kusetshenziswa i-Face ID.
Isikhangiso sikaKhisimuzi esigqwayizayo salo nyaka, esibizwa ngokuthi Yabelana Ngezipho zakho, sifinyelele endaweni yesishiyagalolunye. I-Adweek nayo isike yayincoma phambilini – ngoNovemba yaqoka ikhombisa ukuziphatha kwayo phansi, yathi nabanye abadali kumele benze isibonelo kuyo. Uveze ukuthi umbukeli akafundi ukuthi umlingiswa oqavile uSofia empeleni wenzani esikhangisweni, kodwa isikhangiso sifundisa ukuthi izipho ezingabiwayo ziyamoshwa.
Umqondo wokukhangisa e-Apple uyashintsha phakathi neminyaka - asiboni umehluko phakathi kwamabala amanje kanye nalawo avela ekhulwini elidlule; izikhangiso ezakhiwe eminyakeni embalwa edlule nazo zihlukile kulezi zamanje. Kodwa kunento eyodwa ecacile - i-Apple iyakwazi ukukhangisa, noma ngabe kuyindawo evusa amadlingozi 1984 noma ukuthinta uKhisimusi Akuqondakali. Yize ezinye zezikhangiso zisanda kuthola ukwamukelwa ngabantu ngokuphoxeka, ongoti banamagama okuzincoma.
