Ondrej Holzman Sekuyisikhathi eside inkulumo eyisihluthulelo ye-Apple igubuzelwe yimfihlakalo engaka. Namuhla ngo-19: XNUMX isikhathi sethu, inkampani yaseCalifornia izodalula ama-aces ayo, lapho i-CEO u-Tim Cook efihla ngempumelelo umkhono wakhe. Kodwa-ke, imininingwane eqoqwe ezingqungqutheleni zakamuva ze-Apple ingasinikeza umbono wokuthi umbukiso omangalisayo e-Flint Center uzobukeka kanjani.
UDan Frommer we Quartz udlule ngokucophelela kumaphuzu ayinhloko ambalwa okugcina futhi wahlanganisa idatha eqoqwe ku-infographics lapho singafunda khona ukuthi ubani ozokwethula imikhiqizo emisha nokuthi singayilindela nini. Ukwethulwa kwamadivayisi amasha sekuvele kubalulekile ku-Apple kanye necebo layo lonke. Ngaphansi kukaSteve Jobs, kwakuvame ukuba umbukiso womuntu oyedwa, kodwa ngisho nangaphansi kobuholi bukaTim Cook, izethameli zasetiyetha azikho isithukuthezi. Idatha eqoqwe ngu-Dan Frommer ivela kumaphrezentheshini angaphezu kweshumi nambili.
Kusukela ngoJanuwari 2007, 27, lapho uSteve Jobs ethula i-iPhone yokuqala, kube nemicimbi engamashumi amathathu, engu-88 yayo i-Apple igcina kungobo yomlando ku-podcast ekhethekile esitolo se-iTunes. Ngokwesilinganiso, le micimbi iyimizuzu engama-XNUMX ubude futhi ifomu eliyisisekelo lihlala lifana: isethulo esincane, amadoda abalulekile enkampani esiteji, ukwethulwa kwemikhiqizo emisha kanye nokwethulwa kwevidiyo yayo noma ukukhiqizwa kwayo.
Ematasa kakhulu
Ngenkathi i-Apple iholwa nguSteve Jobs, inkambo yenothi eyisihluthulelo yayicacile. Umsunguli wenkampani waveza amanothi abalulekile, futhi ikhono lakhe lokuthengisa noma yimuphi umkhiqizo ngaphandle kokungabaza nokuncane wakwazi ukuzuza ngisho nekhasimende elimanqikanqika ngaphezu kwesisodwa.
Ngesikhathi senkulumo yakhe eyisihluthulelo ekhumbuleka kakhulu, le eseyishiwo ngo-2007, uchithe isikhathi esingaphezu kwehora nesigamu esiteji. Ngaleso sikhathi, akazange avumele noma ubani omunye phambi kwesikrini. Njengoba isikhathi siqhubeka, Imisebenzi yaqala ukunikeza isikhathi esengeziwe kozakwabo, isikhulu sezokukhangisa uPhil Schiller wadonsa ukunaka kwababukeli ababemagange, noScott Forstall, owayeyintandokazi kaJobs, okwathi nokho, kwadingeka asule ngemva kokufika kukaTim Cook evela e-Apple. , evame ukuvela.
Impilo yakhe iphinde yabamba iqhaza elikhulu ekubukekeni kukaSteve Jobs. KwakunguPhil Schiller owangena ngesikhathi umphathi engekho, kanti nesikhathi sikaJobs esiteji sancipha, uma ekwazile ukubonakala phambi kwezilaleli nhlobo eminyakeni yokugcina yokuphila kwakhe.
Umlandeli wakhe, u-Tim Cook, okhethwe ngu-Jobs, uphuma emgqonyeni ohlukile. Isingeniso esithulile esingakuphathi kahle ukukhanya. Kungakho inhloko yamanje ye-Apple ikhetha indlela ehlukile - kuma-keynotes, iguqulela indima yohlobo oluthile lokusingatha ingqungquthela ehambisana nalo lonke uhlelo, kodwa ishiye izimemezelo ezibalulekile kozakwabo. Izindaba ze-Hardware zivame ukuvezwa nguPhil Schiller, futhi muva nje uCraig Federighi ubekhanya kakhulu. Ku-WWDC yalo nyaka, ngenkathi ekhombisa i-OS X Yosemite ne-iOS 8, waqhosha ngokuzethemba namahlaya.
Yize inkulumo eyisihluthulelo yanamuhla kungafanele ibe mayelana nesoftware, singalindela ukuba khona kukaCraig Federighi nakulokhu. I-Apple izobe iphikisana nayo uma ivumela umethuli omuhle kangaka ukuthi ahlale emgqeni ongaphambili.
Ngokuqondene noTim Cook, uvame ukuchitha imizuzu engaphansi kwengama-20 kuphela esiteji. Esethulweni, uhlala ekhumbula impumelelo ka-Apple, enze amahlaya futhi ahlekise emncintiswaneni, khona-ke phakathi nenkulumo eyisihluthulelo uqinisekisa ukuqhubeka "kokusakazwa" izikhathi eziningana ngenkulumo emfushane, futhi ekugcineni uthi "lokho onakho." ngibone nje, u-Apple kuphela ongakwenza."
Okuhlekisayo
Yize kuwumcimbi obucayi kakhulu wezintatheli noma wonjiniyela lapho i-Apple yethula khona izindaba zayo, kungaba ihora eliyisicefe noma amabili ngaphandle kwehlaya lezikhathi ezithile. U-Craig Federighi osekukhulunywe ngaye uye waziveza hhayi nje njengesikhulumi esihle kakhulu nesinamandla, kodwa ngasikhathi sinye njengehlaya elihle.
Ngesikhathi sesethulo sokugcina, esenzeka engqungqutheleni yonjiniyela ngoJuni futhi yathatha imizuzu emide eyi-117, ababekhona abangaphezu kuka-5000 bavele bahleka izikhathi ezingaphezu kwamashumi amahlanu, futhi u-Apple washayelwa ihlombe ngamaqhinga akhe cishe izikhathi eziyikhulu. Okubalulekile, uhleko aluhlali nje lusukela emncintiswaneni, kodwa abaphathi be-Apple bayakwazi ukuzihlekisa bona nozakwabo.
Lokhu kuboniswe izikhathi eziningana phakathi ne-WWDC 2014 nguCraig Federighi, phakathi nemizuzu engu-75 esiteji u-Tim Cook kamuva wambiza ngokuthi uSuperman. Ngesikhathi esifanayo, umphathi wesofthiwe uthole ukuhleka okuphindwe kabili (kulokhu okuhle) kuno-Tim Cook no-Phil Schiller emicimbini eyisithupha edlule.
Isikhathi sokwambulwa
Vele, i-Apple ayihlali iqonda ngqo ephuzwini, masiqonde izindaba ezibaluleke kakhulu. Njengoba sekushiwo, u-Tim Cook ngokwesiko uqala inkulumo eyisihluthulelo ngokuphindaphinda okujwayelekile kanye nesikhumbuzo sezimpumelelo zakamuva zenkampani, futhi kukhona ukulinda amashumi emizuzu ye-iPhone noma i-iPad entsha. Izilaleli zilinde isikhathi eside kakhulu ze-iPhone 3GS, uPhil Schiller ayethule ngemva kwemizuzu eyi-102 kuphela. Ngokuphambene nalokho, u-Apple wadlulela ngokushesha odabeni lweminyaka emibili edlule, lapho uSchiller efika esiteji esikhathini esingaphansi kwekota yehora.
Vele, kule datha asikwazi ukusho ukuthi sizoyibona nini i-iPhone 6 namuhla kusihlwa noma lapho i-Apple kufanele yethule idivayisi egqokekayo elindelwe ngabomvu, kodwa okungenani singakwazi ukulandelela inkambiso i-Apple ebilokhu iyithola ezindabeni ezilindelwe kakhulu. futhi kaningi. Ngokwesilinganiso, wethule i-iPhone entsha imizuzu engama-45 ngemuva kokuqala kwenothi eyisihluthulelo, kepha eminyakeni emithathu edlule bekulokhu kudlule.
Ngaphezu kwalokho, i-iPhone entsha akuyona ukuphela kwento elindile manje. Kungenzeka ukuthi i-Apple yethule amafoni amabili amasha, futhi kufanele kubhekwe nakakhulu umkhiqizo ogqokekayo njenge-iWatch. Futhi uma ukuqagela ngohlelo lokukhokha lweselula nakho kugcwaliseka, i-Apple izonikela isikhathi eside kukho ukuze ijwayeze amakhasimende ngenkonzo yayo entsha ngokuningiliziwe. Ngakho-ke singalindela ngokuphephile enye inkulumo eyisihluthulelo yamahora amabili, kodwa kulokhu "ingxenye yokugcwalisa ye-Tim Cook" encane kanye nokugxila okuphezulu emikhiqizweni emisha eyethulwe ngu-Phil Schiller no-Craig Federighi.
Kodwa futhi, kufanele sikukhumbuze ukuthi uma noma ubani azi ukuthi angamangala ngokuphelele futhi aphume ebhokisini, yi-Apple. Ngakho-ke, idatha eqoqwe kusukela eminyakeni yamuva ingase ingasho lutho. Abanye baze bakhulume nokuthi u-Bob Mansfield, owayeyinhloko ye-Apple hardware owathuthela ngqo ngaphansi komyalelo ka-Tim Cook eminyakeni emibili edlule ukuze asebenze kumaphrojekthi azayo, angase avele esiteji ngesikhathi sokwethulwa kwe-iWatch ngendlela yokubuya okumangalisayo.
I-WWDC14 yayiqhuma! Futhi namuhla ngikubheke ngabomvu. Sengivele ngigqoke isikibha samahhabhula. :-D Uyahlanya.
Vele ubeke esikhundleni sikaPampersky futhi usulungile;)
Nami ngiyayilangazelela futhi anginamahloni ngayo :-)
Ngicabanga ukuthi sibonga uFederighi (hhayi yena kuphela), amazwibela aphinde ahambisa ama-oda amaningana aphezulu. Ngiyibheke ngabomvu imikhiqizo emisha, kodwa futhi ngibheke ngabomvu ku-Federighi.
Uyimpi nje.
Impela. UFederighi mkhulu futhi iWWDC yayiyinhle ngenxa yakhe. Ngenhlanhla, u-Cook usekhuluma kancane ngoba indlela yakhe yokukhuluma iyangicasula kakhulu.