Tomas Chlebek I-More Life, iphrojekthi entsha yomculo kaDrake, ibe yimpumelelo kakhulu ku-Apple Music kunanoma iyiphi enye indawo. Kungenzeka kanjani?
Amathegi kaDrake Impilo Ngini ngohlu lwadlalwayo, nakuba ekusebenzeni mhlawumbe iqoqo lezingoma ezingazange zingene ku-albhamu yesitudiyo Ukubukwa kusukela onyakeni odlule. Kuleyo albhamu I-Apple yayinamalungelo akhethekile isikhathi esithile futhi isidlule ukubukwa kwezigidi ezingu-250 ngesonto.
Na Impilo Ngini I-Apple ibingenawo amalungelo akhethekile, kodwa inkampani yokuqopha iRepublic Records imemezele ukuthi i-Apple Music yeqe imidlalo eyizigidi ezingama-300 ngesonto. I-albhamu ka-Ed Sheeran njengamanje inokusakaza okuningi (izigidi ezingama-375) evikini layo lokuqala ensizakalweni yokusakaza eyodwa. Hlukanisa ngokubambisana neSpotify.
Kepha ngenkathi iSpotify inabasebenzisi abayizigidi eziyi-100, i-Apple Music inezigidi ezingama-20 kuphela. Ngaphezu kwalokho, emahoreni angu-24 okuqala baqoqa amathrekhi kusuka Impilo Ngini ku-Apple Music, cishe imidlalo eyizigidi ezingama-90, uma kuqhathaniswa nemidlalo eyizigidi ezingama-33 Hlukanisa ngesikhathi esifanayo.
Ngaphambi kokuthi asebenzisane ne-Apple, uDrake wasebenzisa i-SoundCloud njengenkundla yokusabalalisa abantu abangabodwana, ethwale kanzima ngokwezimali kulandela ukuthuthela kukaDrake esiteshini somsakazo i-Apple Beats 1. I-Beats 1, ngakolunye uhlangothi, isiphenduke isiteshi somsakazo esithandwa kakhulu emhlabeni futhi ithole isikhundla esibaluleke kakhulu njengengxenye yamahhala ye-Apple Music.
UDrake usenehlelo lakhe i-OVO Sound Radio lapho selokhu kwethulwa lo msakazo, lapho ethula izingoma ezintsha nama-albhamu. Yethulwa ngendlela efanayo Impilo Ngini, noJimmy Iovine, omunye wabantu abakhulu abasebenza ku-Apple Music, ethi izethameli zaleso siqephu sohlelo zazilingana neziteshi ze-TV zaseMelika.
Isevisi yokusakaza ekhokhelwayo nayo izuza kakhulu kulokhu kuduma. Isekela likamongameli wezinhlelo zokusebenza nokuqukethwe kwe-Apple, uRobert Kondrk, ufanise ubuhlobo phakathi kwe-Beats 1 ne-Apple Music nepaki yokuzijabulisa - uma umsebenzisi esene-Apple Music egijima futhi elalele uhlelo ku-Beats 1, ngokwemvelo bayodlulela kokulandelayo. ukukhangwa ngendlela yokuqukethwe okukhokhelwayo okuvela kusevisi yokusakaza-bukhoma. UDrake uqhubeka nokunikela kulesi simo esingokwemvelo sokugcina umsindo oqhubekayo ngokwakhiwa nokukhiqizwa kwamaphrojekthi akhe omculo akamuva, agxile kakhulu ekunikezeni ingemuva elithokozisayo lomculo kunamahithi.
Umsakazi weBeats 1, uZane Lowe uthe uDrake ukwazile ukuphinda aguqule umculo osanda kukhishwa emicimbini yezamasiko ku-OVO Sound Radio: “Uma ngizwa i-[More Life] iphuma kanjalo, ngiyiswa endaweni engithemba ukuthi izigidi zabanye. abantu, okusho ukuthi ngimlalele ngenkathi ngibuka ukusabela ezinkundleni zokuxhumana futhi ngithola imilayezo evela kubangani bami emhlabeni wonke."
UJimmy Iovine wengeze ngokuthi kubalulekile ukuthi i-Apple Music ingabi yinto nje ewusizo (uhlelo lokusebenza elenza kube lula ukulalela umculo), futhi ukusebenza nabaculi abafana noDrake kuyabasiza ukuthi bakugweme lokho: “Lezi zinsizakalo azikwazi ukuba izinsiza, akunjalo. ngokwanele. Kufanele kube—empeleni, kufanele kwenze umculo ube isenzo—kufanele kuhambe. Futhi yilokho esizama ukukwenza.”
Angikwazi ukuzibamba kodwa le ngxoxo yefilimu phakathi kwakudala okubili into yokuqala efika engqondweni uma ufunda ama-apula PR afanayo kamuva nje.
D: “Uyazi ukuthi kusho ukuthini lokho? Lokhu kusho ukuthi sesiphambi kwabo futhi."
P: "Ucabanga ukuthi kuzokwanela?"
Ngizamile ukususa “PR” eningi ngangokunokwenzeka esihlokweni somthombo futhi ngigxile kakhulu ekukhombeni izizathu zokuthi kungani i-Apple Music ikwazi ukukhiqiza amanani aphezulu kangaka okudlala. Ngicabanga ukuthi ithonya le-Beats 1 yamahhala njengesango lensizakalo yokusakaza eyi-premium yinto ethokozisayo ngokusemthethweni, eyingqayizivele emhlabeni wezinsizakalo zokusakaza.
Futhi iqiniso lokuthi ibingadlalwa kwenye indawo ngeviki lokuqala ngaphandle kwesiteshi somsakazo iBeats 1 ngeke yini kube isizathu senani eliphezulu lemidlalo? Futhi uma uyiqhathanisa ne "ES - Divide". Angikwazanga ukuthola lolo lwazi, ngakho-ke ngizobuza: "Ingabe i-ES-Divide ibisakazwa ku-Spotify kuphela ngeviki lokuqala?"
Mhlawumbe kuyinto ethokozisayo kothile (Beats1), kodwa i-Spotify yamahhala njengesango lokuya
Izinsizakalo zokusakaza ze-premium zijabulisa kakhulu ngokubona kwami. Kodwa-ke, sibuyela embuzweni wokuqala: "I-More Life, iphrojekthi entsha yomculo kaDrake, ibe yimpumelelo kakhulu ku-Apple Music kunanoma iyiphi enye indawo. Kwenzeka kanjani?"
I-More Life yezwakala okokuqala ku-Beats 1, kodwa yabe isitholakala ku-Apple Music naku-Spotify ngasikhathi sinye. Ku-Spotify ikhiqize cishe imidlalo eyizigidi ezingama-61 ngosuku lokuqala, ku-Apple Music 90 (bona https://www.macrumors.com/2017/03/20/drake-more-life-apple-music-record/)
Cha, i-Divide ibingatholakali ku-Spotify kuphela.
Okubalulekile nge-Beats 1 ukuthi njengomsakazo obukhoma ingakwazi (futhi yenza) ukusebenza njengesikhala sokuthi umdwebi akhulume ngokuqondile nabalaleli futhi unamandla okudala imicimbi yamasiko lapho bonke abalaleli bomsakazo bezwa into efanayo endaweni efanayo.
Angikwazi ukuzibamba, kodwa lokhu kuhlukunyezwa kokwenziwa kweciko elithile akungiphathi kahle, umculo uyindaba ecaciswe ngendlela emangalisayo yomuntu ngamunye. Mina ngokwami ngisebenzisa i-Apple Music ngoba i-Apple ngokwayo yayiseduze nami. Ngokwami angiyiqondi nakancane into ethinta lo mculi futhi ngibheje ukuthi eminyakeni emihlanu ngeke imkhonkothe inja. Ngaphakathi kwe-Apple Music, kubonakala ngaphandle ukuthi ukusatshalaliswa kwalowo mnumzane futhi mhlawumbe nabanye abaculi.
Ubani uDrake?