Vala isikhangiso

Ngenkathi i-iPhone yokuqala ngqa ikhishelwa emhlabeni ngo-2007, umhlaba wobuchwepheshe beselula washintsha waba mubi kakhulu. Inkampani ye-Apple kancane kancane yathuthukisa i-smartphone yayo kakhulu, futhi ifoni ye-Apple yaqala ukubusa kancane kancane emakethe. Kodwa akabanga yinkosi yakho kuze kube phakade - abanye benu bangase bakhumbule isikhathi lapho amafoni akwaBlackberry ayethandwa kakhulu.

Kungani i-Blackberry yawela kancane kancane ekukhohlweni? Ngonyaka i-Apple eqale ngayo i-iPhone yayo, iBlackberry yakhipha ubuchwepheshe obulandelanayo. Abasebenzisi bajabule ngekhibhodi esebenziseka kalula, enosayizi ogcwele, futhi abagcinanga ngokushaya izingcingo kuphela, kodwa futhi bathumelelana imiyalezo, bathumele i-imeyili futhi baphequlule iwebhu - ngokunethezeka nangokushesha - besuka kumafoni wabo we-Blackberry.

Enkathini ye-Blackberry boom kwafika isimemezelo se-iPhone. Ngaleso sikhathi, i-Apple yathola amaphuzu nge-iPod, iMac neMacBook, kodwa i-iPhone yayiyinto ehluke ngokuphelele. I-smartphone ye-Apple yayinesistimu yayo yokusebenza kanye nesikrini sokuthinta esigcwele - kwakungekho ikhibhodi noma i-stylus edingekayo, abasebenzisi babenelisekile ngeminwe yabo. Amafoni we-Blackberry ayengesona isikrini sokuthinta ngaleso sikhathi, kodwa inkampani ayizange ibone usongo ku-iPhone.

KwaBlackberry babelokhu bekhuluma ngekusasa kodwa abakhombisanga kakhulu emhlabeni, nemikhiqizo yafika sekudlule isikhathi. Ekugcineni, kwasala abalandeli abambalwa abathembekile abangokomfanekiso, kuyilapho bonke abanye abasebenzisi bangaphambili, isisekelo se-"blackberry" sahlakazeka kancane kancane phakathi komncintiswano. Ngo-2013, iBlackberry yabamba umhlangano nabezindaba ukuze imemezele i-Z10 ne-Q10 ngesistimu yayo yokusebenza esekelwe ekuthinteni. Ingxenye yomphakathi ibibheke ngabomvu ukubuya okumangalisayo, nentengo yamasheya enkampani nayo ikhuphuke. Kodwa-ke, amafoni awathengiswanga ngendlela abaphathi benkampani ababecabanga ngayo, futhi nesistimu yokusebenza ayizange yamukelwe kahle ngabasebenzisi.

Kodwa uBlackberry akazange aphele amandla. Ukwehla kokuthengiswa kwama-smartphone kwaxazululwa ngu-John Chen ngokwenza izinguquko eziningi ezibalulekile, njengokwamukelwa kwesistimu yokusebenza ye-Android noma ukukhishwa kwe-smartphone ethuthukisiwe ebizwa ngokuthi i-Priv, enombukiso woguquko. I-Priv yayinamandla amakhulu, kodwa impumelelo yayo yalahleka kusukela ekuqaleni ngenxa yenani eliphezulu kakhulu lokuthengisa.

Yini ezolandela? Ingqungquthela yakwaBlackBerry isivele yenzeka kusasa, lapho inkampani kufanele imemezele i-KEY2 entsha. Abasebenzisi bazama ukuyenga ngekhamera esezingeni eliphezulu, izinguquko kukhibhodi nokunye ukuthuthukiswa okuningi. Lawa kufanele kube amafoni athengekayo esigabeni esiphakathi nendawo, kodwa intengo ayikakaziwa kakhulu futhi kunzima ukulinganisa ukuthi abasebenzisi bazokhetha yini i-Blackberry ethengeka kakhulu kune-iPhone SE "ethengekayo ngendlela efanayo".

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