Amaya Toman Inqubo yokuthuthukisa umkhiqizo wama-apula ingenye yezinqubo eziphumelela kakhulu ezake zasetshenziswa emhlabeni wobuchwepheshe. I-Perfectionism, ukunaka imininingwane, izinqubo ezicatshangelwe kakhulu kanye nokufihlakala okuphezulu kubangela imikhiqizo yekhwalithi ephezulu. Hamba nathi sizobheka kabanzi ukuthi intuthuko ihamba kanjani.
I-Apple idume ngokugcizelela kwayo ekusithekeni okuphezulu. Ezinsukwini zikaSteve Jobs, kwakungenakwenzeka ukuthola imininingwane mayelana nezinqubo zangaphakathi zenkampani. Ukubamba imininingwane yenqubo yokuklama umkhiqizo kukhokhele i-Apple izikhathi ezingenakubalwa, ngakho-ke akumangalisi ukuthi bazama ukunamathela kulezi zindlela nanamuhla.
Kodwa u-Adam Lashinsky, umbhali wencwadi ethi Inside Apple: How America's most Admired and Secretive Company Really Works, uthole ithuba lokubheka inqubo eshiwo. Vele, i-Apple iyaqhubeka nokugcina izici zayo eziningi, kodwa ngenxa yeLashinsky, singathola umbono ocacile wenqubo yokuthuthukiswa komkhiqizo.
Dizayina ngaphezu kwakho konke
Ubanika kanjani abaklami inkululeko yokuklama futhi ngesikhathi esifanayo uqiniseke ukuthi imikhiqizo abayenzayo izohambisana nombono wakho? Kwa-Apple, ukuklama kuhlala kuhamba phambili. U-Jony Ive, umklami oholayo wenkampani ye-Cupertino, uhola ithimba lakhe lokuklama, elinenkululeko ephelele kule ndawo, eqala ngokubeka isabelomali futhi ephetha ngendlela yezinqubo ezivamile zokukhiqiza.
Ngesikhathi sokuklama umkhiqizo omusha, ithimba labaklami lihlala lisebenza ngokuzimela kusukela kuyo yonke inkampani—i-Apple ize yenza amasheke akhethekile ukuze iqinisekise ukuthi iqembu alixhumani nezinye izisebenzi phakathi nosuku. Ngesikhathi esifanayo, inqubo yokuklama iphinde ikhiphe ngokuphelele ithimba lokuklama ohlwini lwendabuko lwe-Apple, ngenxa yokuthi lingagxila ngokugcwele kuphela enqubweni yokuklama.
Lapho ithimba elinomthwalo wemfanelo liqala ukusebenza ekuthuthukisweni komkhiqizo omusha, lithola ulwazi olunelebuli ye-ANPP - Inqubo Yomkhiqizo Omusha we-Apple, equkethe imininingwane mayelana nazo zonke izigaba zenqubo. Umbono oyinhloko walesi sinyathelo ukunquma ukuthi yiziphi izigaba iqembu okufanele lidlule kuzo, ngubani ozoba nesibopho somkhiqizo wokugcina, ozothatha yiphi ingxenye yenqubo yonke nokuthi kuzothatha isikhathi esingakanani ukuze intuthuko ifinyelele. isiphetho esiyimpumelelo.
UMsombuluko Obalulekile
IMisombuluko e-Apple inikezelwe emihlanganweni nethimba lokuklama nokubonisana ngayo yonke imikhiqizo esenqubweni yokuklama okwamanje. Futhi, akunzima njengoba kungase kubonakale ekuqaleni - esinye sezici ezibalulekile zempumelelo yenkampani yama-apula isimiso sokungasebenzi kumakhulu emikhiqizo ehlukene ngesikhathi esisodwa. Esikhundleni salokho, i-Apple ikhetha ukugxila kumaphrojekthi ambalwa aqinisekayo ukuthi azothela izithelo.
Umkhiqizo okungeke kuxoxwe ngawo emhlanganweni wamanje nganoma yisiphi isizathu unikezwa kuqala ngokuzenzakalelayo emhlanganweni olandelayo wangoMsombuluko. Ngamafuphi, idivayisi ngayinye ye-Apple kufanele iphumelele ukuhlolwa yithimba eliphezulu okungenani kanye. Ngenxa yalokhu kuhlaziya okuvamile, i-Apple iyakwazi ukunciphisa ukubambezeleka kwezinqumo ezibalulekile.
Kungaba njalo okuthakaselayo
David Hanak I-EPM ne-GSM
I-EPM imele "Umphathi Wohlelo Lobunjiniyela", i-GSM kulokhu imele "Umphathi Wokuhlinzeka Ngomhlaba Wonke". Ndawonye, laba bobabili bathole igama lesidlaliso elithi "EPM Mafia" futhi umsebenzi wabo ukulawula umkhiqizo njengoba usuka ohlelweni lokuklama uye ekukhiqizeni. Laba bantu imvamisa bazinze eChina, njengoba i-Apple njengamanje yenza okuncane kakhulu kokukhiqiza ngaphakathi endlini futhi esikhundleni salokho ithembele ezinkampanini ezifana neFoxconn. Ku-Apple, lokhu akusho nje ukukhathazeka okuncane, kodwa futhi nezindleko eziphansi.
Yize kusabisa njengoba igama elithi "EPM Mafia" lingase lizwakale, laba abantu bamane incazelo yabo yomsebenzi iwukuqinisekisa ukuthi imikhiqizo ifika emakethe ngendlela efanele, ngesikhathi esifanele, nangenani elifanele. Ngazo zonke izindleko nangaphansi kwazo zonke izimo, kufanele baqhubeke ngendlela yokuthi izenzo zabo zihlale zinesithakazelo somkhiqizo onikeziwe.
Igalari yezithombe
Ukuphindaphinda kungumama wokuhlakanipha
Lapho inqubo yokukhiqiza iqala, i-Apple ayisaphumi emdlalweni. Ngesikhathi sokukhiqiza, inqubo yokuklama iphindaphindiwe ngokuyisisekelo - umkhiqizo uhlanganiswa, uhlolwe futhi uhlolwe. Khona-ke ithimba lokuklama liqala ukusebenza ekuthuthukisweni futhi umkhiqizo uyasetshenzwa kabusha. Umjikelezo oshiwo uthatha amaviki amane kuya kwayisithupha futhi ungaphinda izikhathi eziningana.
Ngemuva kokuthi ukukhiqizwa sekuqediwe, i-EPM izoletha umkhiqizo oqediwe futhi ilethe okokusebenza kokuhlola endlunkulu yaseCalifornia. Le ndlela ebizayo ingesinye sezizathu ezenza i-Apple ibe ngemuva kwemikhiqizo eminingi eguquguqukayo, futhi vele wonke ama-iPod, ama-iPhones nama-iPads adlule kule nqubo.
Unboxing - imfihlo ephezulu
Isiteji lapho kuvulwa ama-prototypes emikhiqizo emisha ingesinye sezikhathi ezigadwe kakhulu ezake zaba khona. Kuyaqondakala ukuthi i-Apple izama ukwenza konke okusemandleni ukuvikela ukuvuza okungamukelekile. Noma kunjalo, zisenzeka, kodwa izithombe eziputshuziwe aziveli ekomkhulu lenkampani eCupertino, kodwa zivela emigqeni yokukhiqiza eChina.
Lapho umkhiqizo uphumela emhlabeni
Isinyathelo sokugcina senqubo yokuthuthukiswa ukukhululwa komkhiqizo ngokwawo. Lapho umkhiqizo ubonwa njengomuhle ngokwanele ukuthi ungaphumela emhlabeni, udlula ohlelweni lokusebenza olubizwa ngokuthi "Imithetho Yomgwaqo", eyandulela ukwethulwa kwangempela. Ukwehluleka kulesi sigaba senqubo kungalahlekisela isisebenzi esinesibopho umsebenzi wabo ngokushesha.
Yonke inqubo yokudala umkhiqizo we-apula, eqala ngombono futhi iphetha ngokudayiswa, iyinkimbinkimbi kakhulu, iyabiza futhi idinga. Uma kuqhathaniswa nezinkolelo-mbono eziningi zebhizinisi ezivamile, akufanele ngisho isebenze, kodwa empeleni idlule ngisho nalokho obekulindelwe.
Umthombo: Idizayini Yokusebenzelana
"enye yezinkampani ezinembe kakhulu emhlabeni" - lokho bekuyiqiniso, kodwa ngeshwa akusenjalo. Noma kunjalo, Tim Cook, kuthiwani ngalokho?