Isikhethi se-apula Raj Aggarwal, owayesebenza enkampanini yezokuxhumana ebizwa nge-Adventis. Uhlangane noSteve Jobs kabili ngesonto izinyanga ezimbalwa, engxoxweni yango-Agasti 15, uchaza ukuthi uSteve Jobs wancenga kanjani u-opharetha wase-US i-AT&T ukuthi inikeze izinsizakalo zayo ku-iPhone, ngokusekelwe esivumelwaneni sokwabelana ngenzuzo esingakaze sibonwe.
Ngo-2006, i-Adventis kanye ne-Bain & Co. ithengwe ngabakwaCSMG. U-Aggarwal wasebenza lapho njengomeluleki kwaze kwaba ngu-2008 ngaphambi kokushiya inkampani ukuze athole i-Localytic yaseBoston.
I-Localytic inabasebenzi abangaphezu kuka-50 futhi “ihlinzeka ngezinkundla zezibalo nezokukhangisa ezinhlelweni zokusebenza zeselula ezisebenza kumadivayisi ayizigidi eziyinkulungwane, ezingaphezu kuka-20 sezizonke. Izinkampani ezisebenzisa i-Localytic ukuze ziqondise ukwabiwa kwazo kwezabelomali zokumaketha zamaselula ukuze zithuthukise inani lokuphila kwamakhasimende azo zihlanganisa iMicrosoft kanye ne-New York Times,” kusho u-Aggarwal.
Njengoba wonke umuntu azi, ngoJuni 2007, lapho Imisebenzi yethula i-iPhone okokuqala, wenza isivumelwano ne-AT&T, ngokusho ukuthi i-Apple yayizothola ingxenye yemali etholwa opharetha. Ucwaningo olwenziwe e-Harvard Business School futhi olunesihloko I-Apple Inc. ngo-2010 uyabhala: “Njengenkampani ye-US ekhethekile ye-iPhone, i-AT&T ivumelene nesivumelwano sokwabelana ngenzuzo esingakaze sibonwe. U-Apple wathola cishe amadola ayishumi ngenyanga kumsebenzisi ngamunye we-iPhone, okunike inkampani yama-apula ukulawula ukusatshalaliswa, amanani entengo kanye nokufaka uphawu.”
U-Aggarwal, owayesebenzela i-Adventist, eyeluleka Imisebenzi ekuqaleni kuka-2005, uthi uJobs wakwazi ukwenza isivumelwano ne-AT&T ngenxa yentshisekelo yakhe siqu emininingwaneni ye-iPhone, ngenxa yomzamo wakhe wokwakha ubudlelwano nabathwali, ngenxa yakhe. ikhono lokwenza izicelo ezinjalo, abanye abazozithola zingamukelekile, kanye nesibindi sokubheja ngamathuba amakhulu alo mbono.
Imisebenzi kuthiwa yehlukile kwezinye izikhulu eziphezulu ezanika u-Aggarwal umsebenzi wokusebenzisa isu. “Imisebenzi ihlangane ne-CEO ye-opharetha ngayinye. Kwangimangaza ukuqondisa kwakhe kanye nomzamo wokushiya isiginesha yakhe kukho konke okwakwenziwa yinkampani. Wayenesithakazelo esijulile emininingwaneni futhi enakekela yonke into. Wakwenza," kukhumbula u-Aggarwal, naye owahlatshwa umxhwele yindlela uJobs ayezimisele ngayo ukufaka engozini ukuze enze umbono wakhe ube ngokoqobo.
“Komunye umhlangano we-boardroom, Imisebenzi yayiphatheke kabi ngoba i-AT&T yayichitha isikhathi esiningi ikhathazekile ngobungozi besivumelwano. Ngakho wathi, ‘Niyazi ukuthi yini okufanele siyenze ukuze siyeke ukukhononda? Kufanele sikhokhise i-AT&T ngamadola ayizigidi eziyinkulungwane futhi uma isivumelwano singasebenzi, bangagcina imali. Ngakho asibanike amadola ayizigidi eziyinkulungwane futhi sibavale umlomo.' (I-Apple yayinemali eyizigidi eziyizinkulungwane ezinhlanu zamaRandi ngaleso sikhathi). ichaza usizi luka-Aggarwal.
Nakuba i-Jobs ekugcineni ingazange inikeze imali ye-AT&T, ukuzimisela kwakhe ukwenza lokho kwamhlaba umxhwele u-Aggarwal.
U-Aggarwal uphinde wabheka Imisebenzi njengehlukile ezimfuno zakhe ezishaqisayo, echaza: "Umsebenzi uthe, 'Ukushaya okungenamkhawulo, idatha nokuthumela imiyalezo ngo-$50 ngenyanga - lokho kuyinjongo yethu. Kufanele sifune futhi silandele into embi okungekho muntu oyofuna ukuyamukela.' Angase aqhamuke nezidingo ezimbi kangaka futhi azilwele - ngaphezu kwanoma ubani omunye."
Nge-iPhone, i-AT&T yasheshe yaba nenzuzo ephindwe kabili kumsebenzisi ngamunye wezimbangi zayo. Ngokocwaningo I-Apple Inc. ngo-2010 I-AT&T ibe nemali engenayo emaphakathi ngomsebenzisi ngamunye (i-ARPU) engu-$95 ngenxa ye-iPhone, uma kuqhathaniswa no-$50 kubathwali abathathu abaphezulu.
Abantu bakwa-AT&T babeziqhenya ngesivumelwano abasenza neMisebenzi, futhi vele babefuna yonke into i-Apple eyayizokunikeza. Ngokwengxoxo yami yangoFebhuwari 2012 noGlen Lurie, ngaleso sikhathi owayengumongameli we-Emerging Enterprises and Partnerships, ukusebenzisana okukhethekile kwe-AT&T ne-Apple ngokwengxenye kwaba umphumela wekhono lika-Lurie lokuzakhela udumo noJobs noTim Cook ngokusekelwe ekuthembekeni, ekuguquguqukeni nasekuthatheni izinqumo ngokushesha. .
Njengendlela yokwakha lokho kuthembana, Imisebenzi yayidinga isiqiniseko sokuthi izinhlelo ze-iPhone ze-Apple ngeke ziputshuzwe emphakathini, futhi uLurie nethimba lakhe elincane ngokusobala baqinisekisa uMisebenzi ukuthi bathembekile ngemininingwane yebhizinisi le-iPhone engathintwa.
Umphumela waba ukuthi i-AT&T inomnikelo okhethekile wokuhlinzeka ngesevisi ye-iPhone kusukela ngo-2007 kuya ku-2010.
Iphelele! :)
Uma ufuna ukukwenza ngendlela efanele, kufanele uzenzele ngokwakho :-) Akekho owaqonda ukuthi lesi sicelo esibonakala singenanjongo singabaluleka kanjani ezinyathelweni ezilandelayo zokugcwalisa umbono othile...
Ngamafuphi, usomabhizinisi ophelele :-)