Adam Kos Kubiza malini ukwenza i-iPhone, futhi i-Apple yenza malini esiqeshini ngasinye? Asikwazi ukuthola idatha eqondile, ngoba noma singabala intengo yezingxenye ngazinye, asizazi izinsiza ze-Apple ezichithwe ekuthuthukisweni, isofthiwe, nomsebenzi wezisebenzi. Noma kunjalo, lesi zibalo ezilula sibonisa imiphumela ethokozisayo.
Uchungechunge lwalo nyaka lwe-iPhone 14 kulindeleke ukuthi lubize kakhulu ku-Apple. Lapha, inkampani kufanele ihlele kabusha ikhamera yangaphambili kakhulu, ikakhulukazi amamodeli we-Pro, azokhuphula izindleko zawo futhi anciphise umkhawulo weyunithi ngayinye ethengisiwe. Okusho ukuthi, uma igcina intengo yamanje futhi ingakhuphuli amanani, okungafakwanga ngokuphelele. Kepha ngokomlando, isizukulwane ngasinye sama-iPhones sabiza malini, maqondana nesamba samanani amamodeli awo, futhi i-Apple iwathengise ngamalini? Iwebhu I-BankMyCell ulungiselele umbono ophelele ophelele.
Kungaba njalo okuthakaselayo
Intengo ikhuphuka ngenqubekelaphambili yezobuchwepheshe
Izindleko ezilinganiselwe zezingxenye ze-iPhone bezisuka ku-$156,2 (isizukulwane sokuqala se-iPhone SE) ziye ku-$1 (i-iPhone 570 Pro) kuye ngemodeli nesizukulwane sayo. Izintengo zokuthengisa zama-iPhone ayisisekelo zazisukela ku-$13 ziye ku-$2007 phakathi kuka-2021 no-399. Umehluko phakathi kwezindleko zempahla kanye nentengo yokudayisa usukela ku-1099% kuya ku-27,6%. Isilinganiso esilinganisiwe sisuka ku-44,63% saya ku-124,06%.
I-iPhone 13 Pro Max
Enye yama-iPhones anenzuzo encane kakhulu kwakuyimodeli ye-11 Pro Max enguqulweni yememori engu-64GB. Izinto ezisetshenziswayo zizodwa zibiza u- $450,50, kuyilapho i-Apple izidayise ngo-$1099. Ngisho nesizukulwane sokuqala sasingenayo inzuzo, lapho i-Apple yayinomkhawulo "kuphela" we-129,18%. Kodwa isizukulwane sesibili se-iPhone, okungukuthi i-iPhone 3G, sasinenzuzo kakhulu. Lokhu kungenxa yokuthi i-Apple ibiqala ku-$166,31, kodwa ibiyithengisa ngama- $599. Isizukulwane sokuqala sabiza i-Apple $217,73 ezindlekweni zezinto ezibonakalayo, kodwa i-Apple ithengise umkhiqizo wokugcina ngama- $499.
Isizukulwane sesithathu se-iPhone SE
Njengoba izindleko zikhuphuka, amanani entengo i-Apple athengisa ngawo ama-iPhones ayo akhuphuka. I-iPhone X enjalo ibize u-$370,25 ezingxenyeni, kodwa iyithengise ngo-$999. Futhi kunengqondo impela. Akukhona nje kuphela ukuthi izibonisi zanda, ngakho-ke zibiza kakhulu, kodwa amakhamera nezinzwa nazo zingcono, okwandisa intengo yomkhiqizo. Ngakho-ke, uma i-Apple inyusa intengo yesizukulwane esizayo, ngeke kumangaze. Hhayi ukuthi inkampani iyayidinga, kepha izobe isekelwe enkingeni yokubamba ama-chip, kanye nemikhawulo ye-supply chain ngenxa yokuvalwa kwe-covid. Phela, yonke into nayo yonke indawo iyabiza kakhulu, ngakho-ke asilindele ukukhokha imiqhele embalwa eyengeziwe yesizukulwane salo nyaka, kunokuba simangale ngokungathandeki ngoSepthemba ukuthi i-Apple ifuna ukukhuluphalisa kanjani amaphakethe amakhasimende ayo.
Sawubona, isihloko esihle, ngicela uhlele umusho: "Ngisho nesizukulwane sokuqala, lapho i-Apple yayinomkhawulo "kuphela" we-129,18%, ayizange izuze nhlobo igama elithi margin, egameni elithi markup.
Imajini, esekelwe esibalweni, ayikwazi ukuba ngaphezu kuka-100%