U-Michal Ždanský Maduze kuzothatha iminyaka emithathu selokhu kwashona umsunguli we-Apple, i-CEO kanye nomboni uSteve Jobs. Esikhundleni sakhe njengenhloko ye-Apple, wancoma ebhodini ukuba afake u-Tim Cook, kuze kube yileso sikhathi isikhulu esiphezulu esisebenza, ibhodi lakwenza ngaphandle kokugodla. Kusukela lolu shintsho olukhulu kubaphathi abaphezulu be-Apple, kuningi okushintshile ekuphatheni. Uma siqhathanisa amalungu ayo kusukela ngo-2011 ngaphambi kokusula kukaSteve Jobs futhi namuhla, sithola ukuthi kusele abantu abayisithupha kusukela kwabayishumi bokuqala kuze kube yimanje, futhi ekupheleni kukaSepthemba/Okthoba kuzobe kushona oyedwa. Ake sibone ndawonye ukuthi yiziphi izinguquko ezenzeke ebuholini bakwa-Apple eminyakeni emithathu edlule.
USteve Jobs -> UTim Cook
Lapho uSteve Jobs azi ukuthi ngenxa yokugula kwakhe, wayengeke esakwazi ukuphatha inkampani ayeyisungule futhi abuyele ezinyathelweni zayo ngemva kokubuya kwakhe, washiya intonga kummeli wakhe, u-Tim Cook, noma kunalokho wancoma ukukhethwa kwakhe ebhodini abaqondisi, abenze njalo. Imisebenzi yagcina isikhundla sakhe ku-Apple njengosihlalo webhodi, wanqotshwa ukugula kwakhe ngemva kwenyanga esulile. USteve futhi wanikeza owamlandela esikhundleni iseluleko esibalulekile uCook aye wakhuluma ngaso izikhathi eziningana: hhayi ukubuza ukuthi uSteve Jobs wayezokwenzani, kodwa enze okulungile.
Ngaphansi kobuholi buka-Tim Cook, i-Apple ayikathuli noma yisiphi isigaba somkhiqizo omusha, noma kunjalo, ngokwesibonelo, umklamo oguquguqukayo we-Mac Pro noma ama-iPhone 5s aphumelele kakhulu kufanele ukubalula. U-Tim Cook uveze izikhathi eziningana ukuthi kufanele silindele okuthile okusha ngokuphelele kulo nyaka, ezikhathini eziningi sikhuluma ngewashi elihlakaniphile noma enye idivayisi efanayo kanye ne-Apple TV entsha sha.
U-Tim Cook -> UJeff Williams
Ngaphambi kokuthi u-Tim Cook abe yisikhulu esiphezulu se-Apple, wayesesikhundleni sokuba yisikhulu esiphezulu, okuhlanganisa, isibonelo, ukuhlela inethiwekhi yabahlinzeki, ukusatshalaliswa, ukuthuthwa kwempahla, nokunye okunjalo. U-Cook uthathwa njengengcweti emkhakheni wakhe futhi ukwazile ukuhlobisa lonke iketango kangangokuthi i-Apple empeleni ingagcini imikhiqizo yayo futhi iyithumela ngokuqondile ezitolo nakumakhasimende. Ukwazile ukonga izigidi ze-Apple futhi enze lonke uchungechunge lube ngamakhulu wamaphesenti asebenza kahle.
UJeff Williams, indoda yesandla sokudla sikaCook kusukela ezinsukwini zakhe njenge-COO, wathatha ingxenye enkulu yemisebenzi yakhe. UJeff Williams akayena ubuso obusha impela, ubesebenza kwa-Apple kusukela ngo-1998 njengenhloko yokuhlinzekwa komhlaba wonke. Ngaphambi kokuthatha izintambo kuTim Cook, usebenze njengephini likamongameli omkhulu wemisebenzi yamasu, okuyisihloko asigcinile. Ngemuva kokuthi u-Tim Cook eqokwe njenge-CEO, nokho, amandla engeziwe e-COO adluliselwa kuye, futhi nakuba isihloko sakhe somsebenzi singasho kanjalo, uJeff Williams cishe uTim Cook wenkathi entsha yokuphuma kwemisebenzi ye-Apple. Funda kabanzi ngombungazi, u Jeff Williams lapha.
Scott Forstall -> Craig Federighi
Ukudubula uScott Forstall kwakungesinye sezinqumo ezinkulu zabasebenzi u-Tim Cook okwakudingeka azenze njengesikhulu esiphezulu. Nakuba uForstall axoshwa ngo-Okthoba 2012, indaba yaqala kakhulu futhi yaze yavela ngoJuni 2012 lapho uBob Mansfield ememezela ukuthi uzothatha umhlalaphansi. Njengoba uWalter Isaacson esho ku-biography yakhe esemthethweni ka-Steve Jobs, uScott Forstall akazange awathathe kahle ama-napkin futhi akazange asebenzisane kahle noBob Mansfield noJony Ive, umklami wenkantolo yakwa-Apple. UScott Forstall uphinde waba namaphutha amabili amakhulu e-Apple ngaphansi kwebhande lakhe, okokuqala i-Siri engathembeki kakhulu, futhi okwesibili i-fiasco enamamephu ayo. Kukho kokubili, uForstall wenqabile ukuzibophezela futhi waxolisa kumakhasimende.
Ngezizathu ezingaqondile zokuthi wayevimbela ukusebenzisana kuzo zonke izigaba ze-Apple, uForstall waxoshwa ku-Apple, futhi amandla akhe ahlukaniswa phakathi kwezibalo ezimbili ezibalulekile. Ukuthuthukiswa kwe-iOS kwathathwa uCraig Federighi, owayeqanjwe igama elithi SVP yesoftware ye-Mac ezinyangeni ezimbalwa ezedlule, umklamo we-iOS wabe usudluliselwa ku-Jony Ive, ogama lakhe lomsebenzi lishintshiwe lisuka ku-"Industrial Design" laya ku-"Design". UFederighi, njengoForstall, usebenze noSteve Jobs emuva kwenkathi ESILANDELAYO. Nokho, ngemva kokujoyina i-Apple, uchithe iminyaka eyishumi ngaphandle kwenkampani e-Ariba, lapho aphakama khona esikhundleni sokuba iPhini Likamongameli Wezinsizakalo Ze-inthanethi kanye Nesikhulu Esiphezulu Sezobuchwepheshe. Ngo-2009, wabuyela ku-Apple futhi waphatha ukuthuthukiswa kwe-OS X lapho.
UBob Mansfield -> UDan Riccio
Njengoba kushiwo ngenhla, ngoJuni 2012 uBob Mansfield, iPhini Likamongameli Omkhulu we-Hardware Engineering, wamemezela ukuyeka kwakhe umhlalaphansi, mhlawumbe ngenxa yokungavumelani noScott Forstall. Ezinyangeni ezimbili kamuva, u-Dan Riccio, omunye umakadebona wakwa-Apple owajoyina inkampani emuva ngo-1998, waqokwa esikhundleni sakhe.Wasebenza lapho njengephini likamongameli wezokwakhiwa kwemikhiqizo futhi kusukela ngaleso sikhathi usezibandakanye emikhiqizweni eminingi eyenziwa yi-Apple.
Kodwa-ke, ngesikhathi sokuqokwa kukaRiccio njenge-SVP yobunjiniyela behadiwe, uBob Mansfield wabuyela eminye iminyaka emibili, eshiya abantu ababili endaweni efanayo ngesikhathi esisodwa. Kamuva, isihloko somsebenzi ka-Bob Mansfield sashintshwa saba “ngobunjiniyela” nje wabe esenyamalala kubaphathi be-Apple. Njengamanje usebenza "kumaphrojekthi akhethekile" futhi ubika ngokuqondile kuTim Cook. Kucatshangelwa ukuthi leyo mikhiqizo ekhethekile ingeyezigaba zemikhiqizo emisha i-Apple ehlela ukungena kuyo.
Ron Johnson -> Angela Ahrendts
Umgwaqo osuka ku-Ron Johnson uya ku-Angela Ahrendts esikhundleni sokuba yinhloko yezokuthengisa ubungemnandi njengoba ungase ubonakale. Phakathi kukaJohnson no-Ahrendts, lesi sikhundla sasiphethwe nguJohn Browett, futhi isikhathi esingangonyaka nesigamu lesi sihlalo sokuphatha sasingenalutho. U-Ron Johnson uthathwa njengoyise we-Apple Stores, ngoba kanye noSteve Jobs, phakathi neminyaka eyishumi nanye esebenza enkampanini yama-apula, wakwazi ukwakha uchungechunge olusebenza kahle lwezitolo zezitini nodaka wonke umuntu anomona u-Apple. Yingakho ngesikhathi uJohnson ehamba ekupheleni konyaka, uTim Cook wabhekana nesinqumo esibalulekile sokuthi ubani ozoqasha esikhundleni sakhe. Ngemva kwesigamu sonyaka, wagcina ekhombe uJohn Browett, futhi njengoba kwenzeka ngemva kwezinyanga ezimbalwa kuphela, kwakungeyona inketho efanele. Ngisho noTim Cook akanasici, futhi nakuba u-Browett enolwazi oluningi emkhakheni, akakwazanga ukuvumelanisa imibono yakhe naleyo "Apple" futhi kwadingeka ashiye phansi.
Izitolo ze-Apple cishe azizange ziphathwe unyaka nesigamu, lonke lolu phiko lwalungaphansi kokuqondisa kukaTim Cook, kodwa ngokuhamba kwesikhathi kwacaca ukuthi ibhizinisi lokudayisa lalingenaye umholi. Ngemva kokusesha isikhathi eside, lapho u-Cook azi ukuthi akumele esakwazi ukufinyelela, u-Apple wagcina ebambe umklomelo omkhulu ngempela. Waheha u-Angela Ahrendts wendlu yemfashini yaseBrithani u-Burberry wabuyela e-United States, umqondisi omkhulu odumile emhlabeni wemfashini owenza uBurberry waba olunye lwemikhiqizo ephambili nephumelelayo yanamuhla. Akukho lutho olulula olulindele u-Ahrendts e-Apple, ikakhulukazi ngoba, ngokungafani noJohnson, ngeke nje aphathe ukuthengisa, kodwa futhi nokuthengiswa kwe-intanethi. Ngakolunye uhlangothi, kuvela kuBurberry ukuthi unolwazi oluhle lokuxhuma umhlaba wangempela nowe-inthanethi. Ungafunda kabanzi mayelana nokuqiniswa okusha kwabaphathi abaphezulu be-Apple kuphrofayela enkulu ka-Angela Ahrendts.
UPeter Oppenheimer -> uLuca Maestri
Ngemuva kweminyaka eyishumi nesishiyagalombili e-Apple, iphini likamongameli omkhulu kanye ne-CFO, uPeter Oppenheimer, nabo bazoyishiya inkampani. Lokhu ukumemezele ekuqaleni kukaMashi nonyaka. Eminyakeni eyishumi edlule iyodwa, lapho esebenza njenge-CFO, imali engenayo yonyaka ka-Apple ikhule isuka ku-$8 billion yaya ku-$171 billion. U-Oppenheimer uyeka ukuthatha umhlalaphansi ku-Apple ekuqaleni kukaSepthemba/Okthoba walo nyaka ukuze akwazi ukuchitha isikhathi esiningi nomndeni wakhe, usho kanje. Uzothathelwa indawo uLuca Maestri onamava, ojoyine i-Apple ngonyaka nje odlule njengephini likamongameli wezezimali. Ngaphambi kokujoyina i-Apple, uMaestri usebenze njenge-CFO kwaNokia Siemens Network kanye ne-Xerox.
Eddy Cue
Esinye sezinqumo zokuqala ezinkulu u-Tim Cook azenza lapho ethatha izintambo njengo-CEO kwakuwukukhuphula inhloko yangaphambili ye-iTunes kubaphathi abaphezulu be-Apple njengephini likamongameli eliphezulu lezinhlelo ze-inthanethi nezinkonzo. U-Eddy Cue ubengumuntu obalulekile ezingxoxweni, ngokwesibonelo, nezitudiyo zokuqopha noma zefilimu futhi wadlala indima enkulu ekwakhiweni kweSitolo se-iTunes noma Isitolo Sohlelo Lokusebenza. Njengamanje ngaphansi kwesithupha sakhe unazo zonke izinsiza ze-inthanethi eziholwa yi-iCloud, zonke izitolo zedijithali (i-App Store, i-iTunes, i-iBookstore) futhi uzibophezele nge-iAds, isevisi yokukhangisa yezinhlelo zokusebenza. Njengoba kunikezwe indima kaCue ku-Apple, ukukhushulwa kwakhe bekungaphezu kokufanele.
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