I-Xiaomi yaceba kanjani ngesu eliphambene ngokuphelele ne-Apple

NgoJuni, sishicilele lapha ku-Jablíčkář isihloko esasichaza indaba yokudalwa kwe-Xiaomi. Embhalweni, kwashiwo ukuthi umqondisi wayo uLei Jun ugqugquzelwe yincwadi ekhuluma ngo-Apple noSteve Jobs, futhi indida ethile yavezwa ngokuthi ifilosofi yebhizinisi kaXiaomi isahluke ngokuphelele kweka-Apple. Ngakho-ke iliphi isu eliyinhloko lomdondoshiya waseShayina? Futhi inkampani ngokusobala elingisa i-Apple, ngesikhathi esifanayo, ingayenza kanjani imali kumodeli ohluke ngokuphelele? Imigqa elandelayo izophendula lokhu.

Ukufana okuningi

Uma uthi nhlá, kunokufana okuningi phakathi kwalezi zinkampani ezimbili. Kungakhathaliseki ukuthi umsunguli u-Lei Jun ogqoke njengoSteve Jobs, umklamo ofanayo wemikhiqizo noma isofthiwe, izitolo njengamakhophi athembekile e-Apple Stores noma isiqubulo esithi "Into eyodwa ngaphezulu..." ukuthi i-Xiaomi ngemva kokushona kweMisebenzi isetshenziswe ngaphambi kwe-Apple ngokwayo, kuyacaca ukuthi inkampani ikutholaphi ugqozi. Kodwa-ke, uma kukhulunywa ngemodeli yebhizinisi, lezi zinkampani ezimbili zihluke ngokuphelele.

 

Ngokuphambene nalokho

Ngenkathi i-Apple izibheka njengomkhiqizo we-premium ongabeka imigomo yentengo futhi wenze imali eningi kuwo, inkampani yaseShayina ikhethe isu elihluke ngokuphelele. I-Xiaomi yaziwa ngemikhiqizo yayo eshibhe kakhulu eyithengisa ngamanani aphansi kubantu abaningi ngangokunokwenzeka emhlabeni wonke.

Igalari yezithombe

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Isiqubulo esidumile esithi "Into eyodwa ngaphezulu ..." ngemuva kokushona kukaSteve Jobs sasetshenziswa nguXiaomi ngaphambi kwe-Apple uqobo.

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Apple vs Xiaomi Steve Jobs Lei Jun

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I-Xiaomi yasungulwa ngo-2010 futhi yasheshe yaba igama lasekhaya ngenxa yokuthi yathengisa wonke amayunithi e-smartphone yayo yokuqala, i-Mi-1, ngosuku nesigamu nje. I-Mi-1 yethulwe umsunguli nomqondisi u-Lei Jun ngo-Agasti 2011, egqoke isikibha esimnyama namajini, njengethuluzi elinezici ezilingana ne-iPhone 4, kodwa ngesigamu senani. Ngenkathi i-iPhone 4 ithengiswa ngama- $600, i-Mi-1 ibize ngaphezudlwana kuka-$300. Kodwa-ke, kufanele kwengezwe ukuthi i-Xiaomi ithengise ifoni yayo yokuqala ngokuphazima kweso, kodwa ngenzuzo encane. Lokhu bekungamabomu, nokho, njengoba kwenza inkampani yaziwe kakhulu futhi kwazuzela uLei Jun isiteketiso "USteve Jobs waseShayina", okusobala ukuthi akakuthandi. Ngaphezu kwalokho, inkampani yeqa ekukhangiseni nasekukhuthazeni ngokujwayelekile, ithembele kubalandeli bayo abathembekile eyakhile ngemibukiso yemigwaqo kanye nezinkundla ze-inthanethi.

Ukusuka kumkopishi ukuya kumbangi wangempela

Ijubane inkampani enesidlaliso esihlambalazayo "Apple Copycat" uye waba umncintiswano wangempela enkampanini ye-Cupertino, kuyancomeka ukusho okungenani. Kakade ngo-2014, u-Xiaomi wayengumkhiqizi wesithathu omkhulu we-smartphone, kodwa ngemuva kokuba isu lakhe lebhizinisi lilingiswa uHuawei no-Oppo, lawa ezindaweni eziningana.

I-Apple yaziwa ngokushintsha umkhiqizo wayo owunikezayo kuyaqabukela futhi ibe nedumela elikhulu, kuyilapho i-Xiaomi isishintshe yaba uhlobo lwesitolo sezinto zikagesi nokunye ngokuhamba kwesikhathi, yengeza imikhiqizo emisha ngaso sonke isikhathi. Ekunikezeni kwenkampani yaseShayina, ungathola cishe yonke into kusukela ku-kettle, kuya ku-toothbrush, izihlalo zangasese ezilawulwa yi-smartphone. IPhini likaMongameli Omkhulu we-Xiaomi u-Wang Xiang utshele i-Wired ngoDisemba:

"I-ecosystem yethu inika amakhasimende imikhiqizo emisha engajwayelekile abengayazi nokuthi ikhona ngaphambilini, ngakho ahlala ebuyela esitolo se-Xiaomi Mi Home ukuze abone ukuthi yini entsha."

Ungathola nekesi lokuhamba kulayini womkhiqizo we-Xiaomi.

Yize kuningi okushintshile kwa-Xiaomi kusukela ekuqaleni, isisekelo sisafana - yonke into ishibhile ngendlela emangalisayo. Kulo Meyi, i-Xiaomi isiphinde yaba ngumkhiqizi wesithathu omkhulu wama-smartphone, futhi nakuba kungase kubonakale kungenakwenzeka okwamanje, inohlelo oluhlukile lwekusasa. Ifuna ukugxila ezinsizakalweni ze-inthanethi, okungukuthi izinhlelo zokukhokha, ukusakaza kanye nemidlalo. Sizobona uma kwenzeka "I-Apple yaseChina" izoqhubeka nokuchuma ngale ndlela, noma ngabe yikuphi, kuwubufakazi bokuthi ngisho neqhinga lebhizinisi eliphambene nelika-Apple lingasebenza. Futhi kahle kakhulu.

Ingxoxo yesihloko

[bhuk]

kahle, ngingathanda batusa ukuthatha igama elithi "ocebile" ngohlamvu kasawoti, ucabangela ukuthi ukulahlekelwa okukhulu ukuphatha ukudala njalo ngonyaka, behluleka ukunciphisa, futhi babe mkhulu futhi mkhulu njalo ngonyaka. Abakabi nawo unyaka wokuhlanganisa. Kungelinye nje ibhamuza elifuthekile.