U-Vratislav Holub Namuhla, i-Apple iyaziqhenya ngokuba yinkampani ebaluleke kakhulu emhlabeni enenani elingaphezu kuka-3 trillion wamadola. Lena inombolo emangalisayo ewumphumela weminyaka eminingana yomzamo nomsebenzi lowo umdondoshiya esiwufaka emikhiqizweni nasezinkonzweni zawo. Nokho, kulesi simo, singaphinde sibone umehluko othakazelisayo. Yize iningi labalandeli be-Apple likhomba ubaba wenkampani, uSteve Jobs, njengomphathi jikelele obaluleke kakhulu (CEO), ushintsho lwangempela lweza kuphela ngesikhathi somlandeli wakhe, uTim Cook. Inani lenkampani lashintsha kanjani kancane kancane?
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Ukundiza emhlabeni wonke nge-Apple Inani le-Apple liyaqhubeka nokukhula
USteve Jobs wangena emlandweni wale nkampani njengomboni wemibono kanye nompetha kwezokukhangisa, ngenxa yalokho wakwazi ukuqinisekisa impumelelo yale nkampani, namanje esadonsa kanzima nanamuhla. Impela akekho ongamphika impumelelo yakhe kanye nemikhiqizo abandakanyeka kuyo ngqo futhi wakwazi ukuhambisa yonke imboni phambili ngendlela ebalulekile. Isibonelo, i-iPhone yokuqala ingaba yicala elihle. Kubangele uguquko olukhulu emkhakheni wama-smartphone. Uma ngabe sibheka phambili kancane emlandweni, singahlangana nesikhathi lapho i-Apple yayisenqenqemeni yokuqothuka.
Maphakathi neminyaka eyisishiyagalombili yekhulu leminyaka elidlule, abasunguli uSteve Wozniak noSteve Jobs bashiya inkampani, lapho izinto zehla kancane nenkampani. Ukuguqulwa kwenzeka kuphela ngo-1996, lapho u-Apple ethenga i-NeXT, okuyinto, ngendlela, eyasungulwa yiMisebenzi ngemva kokuhamba kwakhe. Ngakho ubaba ka-Apple waphinde wathatha izintambo futhi wanquma ukwenza izinguquko eziphawulekayo. Ukunikezwa "kwancishiswa" ngokuphawulekayo futhi inkampani yaqala ukugxila kuphela emikhiqizweni ethandwa kakhulu. Nale mpumelelo angeke yaphikwa kuMisebenzi.
Steve Jobs
Kusukela ekuqaleni kwale nkulungwane yeminyaka, inani belilokhu likhula kancane kancane. Ngokwesibonelo, ngo-2002 kwaba 5,16 bhiliyoni zamaRandi, kunoma yikuphi, ukukhula kwamiswa ngo-2008, lapho inani lehla ngo-56% unyaka nonyaka (kusuka 174 billion kuya ngaphansi 76 billion). Kunoma yikuphi, ngenxa yokugula, uSteve Jobs waphoqeleka ukuba ashiye isikhundla sokuba yi-CEO futhi anikeze izintambo kumlandeli wakhe, amkhethele u-Tim Cook owaziwayo manje. Kulo nyaka wezi-2011, inani lenyuke lafinyelela ku-377,51 billion dollars, ngaleso sikhathi i-Apple yayimi endaweni yesibili ohlwini lwezinkampani ezibaluleke kakhulu emhlabeni, ngemuva kwenhlangano yezimayini yamazwe ngamazwe i-ExxonMobil egxile kuwoyela negesi yemvelo. Kulesi simo, u-Jobs uguqule inkampani yakhe ku-Cook.
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Amaya Toman Isikhathi sikaTim Cook
Ngemuva kokuthi u-Tim Cook ethathe izintambo zokucatshangelwa, inani lenkampani lenyuka futhi - kancane kodwa ngokuqinisekile. Isibonelo, ngo-2015 inani lalingama-dollar ayizigidi eziyizinkulungwane ezingu-583,61 futhi ngo-2018 lalingama-dollar ayizigidi eziyizinkulungwane ezingu-746,07. Nokho, unyaka olandelayo wawuyinkathi yoshintsho futhi wawubhala kabusha umlando ngokoqobo. Ngenxa yokukhula konyaka ngo-72,59% unyaka nonyaka, i-Apple yeqe umkhawulo obungacabangeki wamadola ayizigidi eziyizinkulungwane ezingu-1,287 futhi yaba inkampani yokuqala yamadola ayizigidi eziyizinkulungwane zase-US. U-Tim Cook cishe uyindoda esikhundleni sakhe, njengoba ekwazile ukuphinda impumelelo izikhathi eziningana, lapho inani lenyuka laya ku-2,255 trillion dollar ngonyaka ozayo. Ukwenza izinto zibe zimbi kakhulu, enye impumelelo ifike ekuqaleni kwalo nyaka (2022). Izindaba zokuthi umdondoshiya we-Cupertino weqe uphawu lwama-dollar ayizigidi eziyizinkulungwane ezi-3 zahamba emhlabeni jikelele.
Ukugxekwa kuka-Cook mayelana nokukhula kwenani
Ukugxekwa okubhekiswe kumqondisi wamanje u-Tim Cook kuvame ukwabelwa phakathi kwabalandeli bama-apula kulezi zinsuku. Abaphathi bamanje be-Apple banenkinga nemibono yokuthi inkampani isishintshe ngokuphawulekayo futhi yashiya isikhundla sayo sombono njenge-trendsetter esikhathini esidlule. Ngakolunye uhlangothi, u-Cook ukwazile ukwenza into engakaze yenziwe muntu ngaphambili - ukukhulisa imali yemakethe, noma inani lenkampani, ngendlela engenakucatshangwa. Ngalesi sizathu, kuyacaca ukuthi umdondoshiya ngeke sisathatha izinyathelo eziyingozi. Yakhe isisekelo esiqine ngokwedlulele sabalandeli abaqotho futhi inelebula lenkampani ehlonishwayo. Futhi yingakho ekhetha ukukhetha indlela ephephile ezomqinisekisa ukuthi unenzuzo eyengeziwe. Ucabanga ukuthi ubani obengumqondisi ongcono? USteve Jobs noma uTim Cook?
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Njalo Imisebenzi... Ingxabano ithwala imali nje. Bheka uMusk... kunjalo :D
uma kukhona ofunde incwadi ka-Isaacson mayelana neMisebenzi, uyayazi impendulo ngokushesha :) U-Cook akayena umphathi omubi. Akekho ongaphika lokho...kodwa wayisa umhlaba phambili njengoJobs? cha.. futhi ngicabanga ukuthi lowo umbuzo obaluleke kakhulu.