Vala isikhangiso

Emasontweni ambalwa, i-Apple Watch izovela emakethe, futhi wonke umuntu ulinde ngesineke ukubona ukuthi ukwethulwa kwayo kuzoba yimpumelelo kangakanani. Baphinde babheke yonke into eSwitzerland, i-powerhousehouse powerhouse, okungeke kube lula ukusabela kumawashi ahlakaniphile. Okungenani u-TAG Heuer uzozama. Umphathi wakhe uthanda i-Apple Watch futhi akafuni ukusala.

Akukhona ukuthi ama-Swiss awafuni ukudala amawashi ahlakaniphile, nakuba ngokuqinisekile akudingeki bakhathazeke ngokuthi ukuthengiswa kwama-chronometers nezinye zakudala kufanele kwehle ngenxa yawo. Kodwa inkinga ngokuyinhloko ukuthi izinkampani zaseSwitzerland kuzodingeka zikhiphe ukukhiqizwa kwazo esimweni samawashi ahlakaniphile.

[su_pullquote align="right"]I-Apple Watch ingixhumanisa nekusasa.[/su_pullquote]

“ISwitzerland ayisebenzi embonini yezokuxhumana, asinabo ubuchwepheshe obudingekayo. Futhi uma ungenayo, awukwazi ukusungula izinto ezintsha," esho engxoxweni yakhe Bloomberg UJean-Claude Biver, inhloko ye-TAG Heuer ubuka ngaphansi kokukhathazeka kwe-LVMH.

Izinkampani zaseSwitzerland, ezihlale zithembele kumkhiqizo we-"Swiss Made" kanye nokukhiqizwa kwasekhaya, ngakho-ke kuzodingeka ziphendukele kochwepheshe abavela eSilicon Valley ohlangothini lwezobuchwepheshe. "Asikwazi ukwenza ama-chips, izinhlelo zokusebenza, ihadiwe, akekho umuntu eSwitzerland. Kodwa isikhwama sewashi, ukudayela, umklamo, umbono, umqhele, lezi zingxenye zizoba yi-Swiss," uhlela u-Biver oneminyaka engu-65 ubudala, osevele eqalile ukusebenza kumawashi ahlakaniphile e-TAG Heuer.

Ngesikhathi esifanayo, u-Biver wayenesimo sengqondo esibi kakhulu ngamawashi ahlakaniphile, ikakhulukazi i-Apple Watch, ezinyangeni ezimbalwa ezedlule. “Le washi alinaso isifiso socansi. Angabesifazane kakhulu futhi afana kakhulu namawashi akhona. Uma sikhuluma iqiniso ngokuphelele, zibukeka sengathi zaklanywa umfundi wesemester yokuqala.” uthe Biver ngemuva nje kokwethulwa kwe-Apple Watch.

Kepha njengoba kusondela i-Apple Watch, inhloko ye-TAG Heuer isishintshe ngokuphelele inkulumo yakhe. “Umkhiqizo omuhle kakhulu, impumelelo emangalisayo. Angiphili nje ngesiko namasiko esikhathi esedlule, kodwa futhi ngifuna ukuxhunyaniswa nekusasa. Futhi i-Apple Watch ingixhumanisa nekusasa. Iwashi lami lingixhumanisa nomlando, nengunaphakade,” kusho uBiver manje.

Umbuzo uthi ngabe usanda kushintsha umqondo wakhe ngamawashi akwa-Apple, noma useqala ukukhathazeka ngomthelela i-Apple Watch engaba nawo embonini yakhe. Ngokuka-Biver, iwashi lizosongela ngokuyinhloko amawashi abiza ngaphansi kwamadola ayizinkulungwane ezimbili (ama-crown ayizinkulungwane ezingama-48), okuwububanzi obukhulu impela lapho i-TAG Heuer esebenza khona neminye yemikhiqizo yayo.

Umthombo: Bloomberg, ICult Of Mac
Photo: Flickr/Inkundla Yezomnotho Yomhlaba, I-Flickr/Wi Bing Tan
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