Vala isikhangiso

NgoSepthemba 2019, i-Samsung yethula i-smartphone yayo yokuqala eguquguqukayo. Yaqanjwa ngokuthi Fold futhi manje sinesizukulwane sayo sesithathu ngendlela yedivayisi ye-Galaxy Z Fold3. Kodwa-ke, i-Samsung ayizange igcine lapho, futhi inikeze amakhasimende ayo okuhlukile kwesibili kwedivayisi eguquguqukayo yohlobo lwe "clamshell". Nokho, ngokushesha nje ngemva kokwethulwa kwemodeli yokuqala, kunokuqagela ukuthi i-Apple izoqhamuka nini nesixazululo sayo. 

Uma ungacabanga nge-Z Fold3 njengengxube phakathi kwe-smartphone nethebhulethi, i-Z Flip "imane" i-smartphone. Inani layo elingeziwe lilingana ngokuyinhloko ngosayizi, ngoba ngisho nasendlini ehlangene kakhulu uthola isibonisi esingu-6,7-intshi, okungukuthi usayizi onawo ngisho nama-iPhones amakhulu kunawo wonke - i-iPhone 13 Pro Max. I-Motorola Razr 5G ibe isinikezela ngesibonisi esingu-6,2". Futhi kukhona neHuawei P50 Pocket (isibonisi esingu-6,9") noma i-Oppo Find N. I-Google nayo ihlela idivayisi yayo "esongekayo". Kodwa ingabe la madivayisi aphumelele kangangokuthi sekuvele kufanelekile ukuthi i-Apple ize emakethe nesixazululo sayo? Njengoba i-Samsung bekuyinkampani yokuqala enkulu ukwethula ama-smartphones asongekayo ngezinga elikhulu, isabhekene nokuncintisana okuncane.

Ukuthengisa okuphambene 

Isamba semishini eyizigidi eziyizinkulungwane eziyi-1,35 yathunyelwa emakethe yomhlaba wonke yama-smartphone ngonyaka odlule, emele ukukhula konyaka ngo-7%. Indawo yokuqala yaphinde yavikelwa ngabakwaSamsung, abathumele ama-smartphones ayizigidi ezingama-274,5 futhi isabelo sabo semakethe safinyelela (njengangonyaka odlule) ku-20%. Lokhu kubikwe yinkampani ehlaziya Canalys. U-Apple uqede endaweni yesibili ngama-smartphones ayizigidi ezingama-230 alethiwe kanye nesabelo semakethe esingu-17% (ukukhula kuka-11% unyaka nonyaka), kanti endaweni yesithathu kube nguXiaomi, olethe ama-smartphones ayizigidi eziyi-191,2 emakethe futhi enesabelo esingu-14%. ukukhula konyaka nonyaka ngama-28%.

ukuthengisa 2021

Ngokusho kwabahlaziyi be-Canalys, okuthuthuke kakhulu ekukhuleni kube izingxenye zesabelomali esifundeni sase-Asia-Pacific, e-Afrika, eNingizimu Melika naseMpumalanga Ephakathi. Isidingo samadivayisi asezingeni eliphezulu kwa-Samsung ne-Apple nawo "sasinamandla", lapho owake wahlangana khona nenhloso yawo yokuthengisa 8 million "i-jigsaw puzzle" futhi eyakamuva yaqopha ikota yesine enamandla kakhulu kuwo wonke amabhrendi 82,7 million ukudiliva. I-Canalys ibikezela ukuthi ukukhula okuqinile kwemakethe ye-smartphone kuzoqhubeka nakulo nyaka.

Ukuthengiswa kwama-smartphone 2021

Kodwa umbuzo uthi amafoni angu-8 million aguquguqukayo adayiswe yini elinganiselwa ku-275 million amafoni akwaSamsung adayisiwe ayimpumelelo. Mayelana ne-flagship ye-Galaxy S21, ungathi yebo, njengoba ithengise amayunithi ayizigidi ezingama-20. Ngasikhathi sinye, ngenxa yesidingo esinamandla sento entsha yalo nyaka ngesimo sochungechunge lwe-Galaxy S22, abakwaSamsung banyuse ukukhiqizwa kwabo kwaba amayunithi ayizigidi eziyi-12 kumodeli ngayinye. Sekukonke, abakwaSamsung bahlela ukuthengisa amafoni we-Galaxy S36 ayizigidi ezingama-22 kulo nyaka kuphela. Ngemuva kwakho konke, izinhlelo zakhe zinhle kakhulu kunango-2021, ngoba kulo nyaka ufuna ukuletha amayunithi ayizigidi ezingama-334 zama-smartphones emakethe. Kodwa mayelana namadivayisi aguquguqukayo, kufanele futhi kukhulunywe ukuthi yisigidi kuphela sazo esathengiswa emakethe yasekhaya yaseNingizimu Korea.

Noma kunjalo, kuyacaca ukuthi amayunithi ayizigidi ezingama-28 zamamodeli aphezulu akwaSamsung adayiswa ngonyaka odlule, okuyinani elincane, noma ngabe izinhlelo zenkampani zingaba yini, nokuthi yenelisekile ngenani lokuthengiswa kochungechunge lwe-Galaxy S21 noma cha. amamodeli e-Galaxy Z Fold kanye ne-Z Flip. Amafoni asezingeni eliphansi ngendlela yochungechunge lwe-Galaxy A, Galaxy M kanye ne-Galaxy F avele enze iningi lokuthengisa. Vele, i-Apple ithengisa kuphela ama-iPhones ayo, ngaphandle kwemodeli ye-SE wonke angathathwa njengeprimiyamu.

Ngakho-ke ingabe u-2022 unyaka okufanele silangazelele ngawo "i-jigsaw puzzle" ye-Apple? 

Ukube i-Apple ibingaqondiswa kuphela inani lokuthengiswa kwezingcingo eziguquguqukayo kwa-Samsung, bekungeke kube nengqondo. Ngokuqinisekile uyesaba ngomphumela umshini onjalo ongaba nawo "ekuqothulweni" kwama-iPhones akhe ikakhulukazi ama-iPad. Ngempela, abasebenzisi abaningi banganeliseka ngedivayisi egoqayo efana neFold yakwaSamsung, kunokuba ibe ngeyakho kanye ne-iPad.

Ngakolunye uhlangothi, kune-bandwagon enganciphisi kakhulu okwamanje. Ezinye izinkampani zigxumela kuwo kancane kancane, futhi i-Apple kufanele iphendule. Ngaphezu kwalokho, ngokuthandwa kwayo, kungenzeka ukuthi isethulo sayo singaba yi-hit yangempela, ngoba ekugcineni izonikeza abanikazi be-iPhone abanesithukuthezi okuthile okuhlukile.

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