Tomas Chlebek Kuthathe isikhathi esingakanani ukunquma ukushintsha imigomo yabanikazi bamalungelo omculo ku-Apple Music? "Anginaso isiqiniseko, kodwa ngikhumbula ngithola amateki oSuku Lobaba," kuphendula uJimmy Iovine, lowo, njengomdidiyeli we-Beats Music, osekela kakhulu isevisi entsha yokusakaza umculo ye-Apple.
Kuliqiniso ukuthi uguquko lwezimo zabaculi abasebenza ne-Apple Music kwaxoxiswana ngalo esikhathini esingaphezu kwenyanga edlule, kodwa lesi sicaphuno esingenhla sikhuluma ngokuzola kwalo mcimbi obaluleke kakhulu. U-Eddy Cue, iphini likamongameli omkhulu wakwa-Apple we-Internet Services, kuthiwa washayela u-Iovine ucingo ngalolo suku ekuseni, ethi, "Lokhu kuwubullshit."
Wasabela kulokho osekushiwo izikhathi eziningi u-taylor swift letter. Izingcingo eziningi zenziwe phakathi kuka-Iovine noScott Borchetta, isikhulu selebula yokuqopha esebenza nomculi, u-Iovine noCuo, kanye no-Iovine, uCuo noTim Cook. Umhlangano, ngokusho kuka-Iovine, uphethe ngomugqa: "Uyazi ukuthi yini, sifuna lolu hlelo kahle futhi sifuna abaculi bajabule, asikwenze."
[yenza isenzo=”citation”]Ama-algorithms awaqondi ubuqili nokuxutshwa kwezinhlobo.[/do]
Yize lesi sinqumo besibiza izigidi zamaRandi ku-Apple, insizakalo yokusakaza okuyinhloso yayo ibaluleke kakhulu kunemali ezokwenziwa yi-Apple ezinsukwini noma amasonto ambalwa. “Umculo ubufanele ubugagu futhi ukusatshalaliswa kwamanje akukuhle. Ihlakazeke yonke indawo futhi kunenqwaba yezinkonzo. Lokhu kungcono kakhulu ongakuthola. Kuyindlela elinganiselwe ngempela, encane, ewubukhazikhazi yokuletha umculo. Ngakho-ke ayinyumba, ihlelwe ngama-algorithms nokubamba izinombolo," kusho umdidiyeli, osebenze noJohn Lennon noBruce Springsteen, Eminem, Lady Gaga noma uDkt. Dre, ngokunganaki mayelana nomncintiswano wamanje we-Apple Music.
Izikhathi eziningana kunhlolokhono ye Evening Standard igama elithi "curated" lizwakele, elingahunyushwa olimini lwesiCzech ngokuthi "okhethwe ngesandla" futhi okuyisimiso esisenhliziyweni ye-Apple Music nesizathu esikhulu esenza i-Apple uthenge inkampani yama-headphone ngezigidigidi zamarandi.
Muva nje, kube nokuthandwa emithonjeni eminingi yemidiya eyahlukene kokuthi okuqukethwe okunconyelwe kubathengi ukuthi kukhethwe abantu bangempela esikhundleni se-algorithms yekhompyutha, mhlawumbe okugqama kakhulu emculweni. “Ama-algorithms awaqondi ubuqili nezinhlobo ezixutshwayo. Ngakho siqashe abantu abangcono kakhulu esibaziyo. Siqashe amakhulukhulu wabo,” kuqhuba u-Iovine.
Okudume kakhulu kubo Zane lowe, umsakazi ophambili we-Beats 1, iziteshi zomsakazo ze-Apple Music kanye no-DJ abaklonyeliswe kakhulu emhlabeni. KwakunguJimmy Iovine owamkholisa ukuthi asebenzele i-Apple. Ebuzwa ngenqubekelaphambili yezingxoxo, uyaphendula: "Bekungelula, kodwa bekungumsebenzi wami futhi ngiphuma emhlabeni lapho ungakwazi ukubona uma othile eyisipesheli."
Kuze kube manje kubonakala, ukuthi i-Apple Music iphumelele impela uma iqhathaniswa nezinye izinsiza zokusakaza. Ukuthi izokwazi yini ukufeza izifiso zika-Iovine zokuthola nokusiza ekudaleni ikusasa lemakethe yomculo, yisikhathi kuphela esizosho. Kodwa sesingasho ukuthi umculo awukho ezandleni ezimbi nge-Apple Music.
I-AM iyisevisi edidayo kakhulu, ingathanda ukwenza lula ukulawula
Ngakho-ke ngemuva kwesihloko esedlule mayelana ne-Apple Music, nginqume ukuzama i-spotify enconywe abantu kumazwana. Ngemuva kwezinsuku ezimbili zokudlala amathrekhi ambalwa kuphela ajwayelekile, i-spotify incoma umculo engiwuthanda kakhulu. Ngokwesibonelo, ngangilalele uHardwell, engangimkhohliwe ngokuphelele. Ngokuphambene ne-AM, okuthi, nakuba ngingayilaleli, efaka umule ku-Maroon 5 namanye ama-ballads. Shakira njll...
I-interface icacile futhi ilula, ngicabanga ukuthi ikhwalithi yokusakaza ingcono.
Uhlu lwadlalwayo lwe-Curator, ngokubona kwami, luyisiphithiphithi, aluhambisani ngokusobala nalokho okudlalwa ezweni lethu, angizinaki nhlobo izinhlobo nabaculi. I-Beats radio njll... kimina kubukeka njengenkonzo yabalandeli be-rapper...
Ngibambelele ekuthengeni izingoma ezithile kuma-itunes kanye ne-spotify entsha ukuze ngizithole.
Ngakho-ke ngemuva kwesihloko esedlule mayelana ne-Apple Music, nginqume ukuzama i-spotify enconywe abantu kumazwana. Ngemuva kwezinsuku ezimbili zokudlala amathrekhi ambalwa kuphela ajwayelekile, i-spotify incoma umculo engiwuthanda kakhulu. Ngokwesibonelo, ngangilalele uHardwell, engangimkhohliwe ngokuphelele. Ngokuphambene ne-AM, okuthi, nakuba ngingayilaleli, efaka umule ku-Maroon 5 namanye ama-ballads. Shakira njll...
I-interface icacile futhi ilula, ngicabanga ukuthi ikhwalithi yokusakaza ingcono.
Uhlu lwadlalwayo lwe-Curator, ngokubona kwami, luyisiphithiphithi, aluhambisani ngokusobala nalokho okudlalwa ezweni lethu, angizinaki nhlobo izinhlobo nabaculi. I-Beats radio njll... kimina kubukeka njengenkonzo yabalandeli be-rapper...
Ngibambelele ekuthengeni izingoma ezithile kuma-itunes kanye ne-spotify entsha ukuze ngizithole.