UJimmy Iovine usondela ezinkingeni zezinsizakalo zokusakaza kanye nemboni yomculo ngokujwayelekile

Interscope, Beats by Dre kanye Apple Music. Lawa amanye amatemu anento efanayo: Jimmy Iovine. Umdidiyeli nomphathi womculo wangenela imboni yomculo amashumi eminyaka, ngo-1990 wasungula ilebula yokuqopha i-Interscope Music, eminyakeni engu-18 kamuva kanye noDkt. U-Dre usungule i-Beats Electronics njengomkhiqizi osesitayeleni wama-headphone kanye nomhlinzeki wesevisi yokusakaza ye-Beats Music.

Le nkampani yabe isithengwa ngu-Apple ngo-2014 ngerekhodi lama-dollar ayizigidi eziyizinkulungwane ezintathu. Ngawo lowo nyaka, u-Iovine uphinde washiya i-Interscope ukuze azinikele ngokugcwele enkonzweni yokusakaza entsha ye-Apple Music. Wabe esethatha umhlalaphansi ku-Apple ngo-3 eneminyaka engu-2018. Engxoxweni entsha neThe New York Times, uveze ukuthi lokhu kwenzeke ikakhulukazi ngoba ehlulekile ukufeza inhloso yakhe - ukwenza i-Apple Music yehluke kakhulu emqhudelwaneni.

Igalari yezithombe

Iwebhusayithi ye-Apple Music 1

Ngemva kokungena enkonzweni

Iwebhusayithi ye-Apple Music 6

"Phequlula" isigaba

Iwebhusayithi ye-Apple Music 5

Isigaba "Okwakho"

Iwebhusayithi ye-Apple Music 4

Imininingwane ye-albhamu

Iwebhusayithi ye-Apple Music 3

Isigaba "somsakazo".

Iwebhusayithi ye-Apple Music 2

Imininingwane yohlu lwadlalwayo

U-Iovine uthe engxoxweni ukuthi izinsizakalo zokusakaza umculo zanamuhla zinenkinga enkulu: amamajini. Ayikhuli. Nakuba kwezinye izindawo abakhiqizi bengakwazi ukukhulisa amamajini abo, isibonelo ngokunciphisa intengo yokukhiqiza noma ukuthenga izingxenye ezishibhile, esimweni samasevisi omculo, izindleko zikhuphuka ngokulingana nokukhula kwenani lesizinda sabasebenzisi. Kuyiqiniso ukuthi uma isevisi inabasebenzisi abaningi, kuba nemali eningi okufanele ikhokhele abashicileli bomculo futhi ekugcineni nabaculi.

Ngokuphambene, izinsiza zama-movie nochungechunge lwe-TV njenge-Netflix ne-Disney+ zinganciphisa izindleko futhi zikhuphule amamajini nenzuzo ngokuhlinzeka ngokuqukethwe okukhethekile. I-Netflix inikeza amathani ayo, i-Disney + ihlinzeka ngokuqukethwe kwayo kuphela. Kodwa izinsiza zomculo azinakho okuqukethwe okukhethekile, futhi uma zikhona, azivamile, yingakho zingakwazi ukukhula. Okuqukethwe okuyikhethelo nakho kungase kubangele impi yentengo. Nokho, embonini yomculo, isimo siwukuthi lapho isevisi eshibhile ingena emakethe, umncintiswano ungafinyelela kalula ngokwehlisa amanani abo.

Ngakho, u-Iovine ubona izinsiza zokusakaza umculo njengethuluzi lokufinyelela emculweni, hhayi njengezinkundla ezihlukile. Kodwa lokhu kuwumphumela wenkathi ye-Napster, lapho abashicileli bemangalela abasebenzisi ababelana ngomculo wabo nomphakathi. Kodwa ngesikhathi lapho abadlali abakhulu emakethe babethanda izilaleli, uJimmy Iovine waqaphela ukuthi abashicileli babengeke babe khona ngaphandle kokuhambisana nobuchwepheshe. Ngokusho kwakhe, le nhlangano yokushicilela kwakufanele ipholile, kodwa indlela eyayizimele ngayo ngaleso sikhathi yayingemnandi ngokuphindwe kabili.

“Yebo kwakhiwa amadamu sengathi kungasiza noma yini. Ngakho-ke ngathi, 'o, ngisephathini engalungile,' ngakho ngahlangana nabantu embonini yezobuchwepheshe. Ngahlangana no-Steve Jobs no-Eddy Cue base-Apple futhi ngathi, 'oh, nali iqembu elilungile'. Sidinga ukufaka ukucabanga kwabo kwifilosofi ye-Interscope, " U-Iovine uyasikhumbula leso sikhathi.

Imboni yezobuchwepheshe yakwazi ukuphendula ngokuguquguqukayo kuzidingo zabasebenzisi, futhi u-Iovine wafunda ukuhambisana nezikhathi ngosizo lwabaculi asebenza nabo. Ukhumbula ikakhulukazi umdidiyeli we-hip-hop uDkt. Dre, naye asungula naye iBeats Electronics. Ngaleso sikhathi, umculi wayekhungathekile ukuthi akuzona izingane zakhe kuphela, kodwa sonke isizukulwane sasilalela umculo kuma-electronics ashibhile, asezingeni eliphansi.

Yingakho i-Beats yakhiwe njengomkhiqizi wama-headphone osesitayeleni kanye nomhlinzeki wesevisi yokusakaza ye-Beats Music, ephinde yasiza ukukhuthaza ama-headphone. Ngaleso sikhathi, uJimmy Iovine naye wahlangana noSteve Jobs endaweni yokudlela yaseGreece, lapho umphathi we-Apple amchazela khona ukuthi ukukhiqizwa kwehadiwe kusebenza kanjani nokuthi ukusabalalisa umculo kusebenza kanjani. Lezi kwakuyizindaba ezimbili ezihluke kakhulu, u-Iovine noDkt. Nokho, uDre wakwazi ukuwahlanganisa abe yingqikithi eyodwa enenjongo.

Engxoxweni, u-Iovine naye wayegxeka imboni yomculo kanjalo. “Lo mdwebo unomyalezo omkhulu kunanoma yimuphi umculo engike ngawuzwa kule minyaka engu-10 edlule,” wakhomba umdwebo ka-Ed Ruscha, umthwebuli wezithombe nomdwebi oneminyaka engama-82 owawugunyaza. Kumayelana nesithombe "Ifulegi lethu" noma Ifulegi lethu, efanekisela ifulege lase-US elicekelwe phansi. Lesi sithombe simele isimo akholelwa ukuthi i-United States ikuso namuhla.

Photo: UBrian Guido

U-Iovine ukhathazwa ukuthi nakuba abaculi abafana noMarvin Gaye, Bob Dylan, Public Enemy kanye neRise Against the Machine babenengxenye encane kuphela yezinketho zokuxhumana uma kuqhathaniswa nabaculi banamuhla, bakwazile ukuba nomthelela emibonweni yomphakathi jikelele kwezokuxhumana okukhulu. izindaba ezifana nezimpi. Ngokuka-Iovin, imboni yomculo yanamuhla ayinayo imibono ebucayi. Kunezinkomba zokuthi abaculi abalokothi bahlukanise umphakathi osuvele uhlukaniswe kakhulu e-US. "Ngesaba ukuhlukanisa umxhasi we-Instagram ngombono wami?" Umsunguli we-Interscope ucabangisise kunhlolokhono.

Izinkundla zokuxhumana kanye ne-Instagram ikakhulukazi ziyingxenye ebalulekile yempilo yabaculi abaningi namuhla. Akukhona nje ukwenza umculo, kodwa futhi mayelana nokwethula indlela yabo yokuphila kanye nezinye izici zempilo yabo. Nokho, abaculi abaningi basebenzisa lawa mathuba ukuze bethule ukusetshenziswa nokuzijabulisa. Ngakolunye uhlangothi, bangakwazi futhi ukusondelana nabalandeli babo, okubonisa enye inkinga yamanje yabashicileli bomculo: kuyilapho abaculi bengakwazi ukuxhumana nanoma ubani nanoma yikuphi, abashicileli balahlekelwa lokhu kuxhumana okuqondile nekhasimende.

Iphinde ivumele abaculi abafana noBillie Eilish noDrake ukuthi bathole imali eningi ngamasevisi okusakaza-bukhoma kunayo yonke imboni yomculo yama-80s, kusho u-Iovine, ecaphuna idatha evela kubahlinzeki besevisi nabashicileli. Ngokuzayo, uthi, izinsiza zokusakaza ezingenisa imali ngqo kubaculi zingase zibe yiva ezinkampanini zomculo.

U-Iovine uphinde waveza ukuthi uBillie Eilish uphawula ngokushintsha kwesimo sezulu, noma ukuthi abaculi abafana noTaylor Swift banentshisekelo kumalungelo okuqoshwa kwabo okuyinhloko. NguTaylor Swift onabalandeli abaqinile ezinkundleni zokuxhumana, futhi ngaleyo ndlela umbono wakhe ungaba nomthelela onamandla kunokuba uma umculi onethonya elincane ebe nentshisekelo odabeni. Sekukonke, nokho, u-Iovine akasakwazi ukuhlobana nemboni yomculo yanamuhla, nayo echaza ukuhamba kwakhe.

Namuhla, ubambe iqhaza ezinhlelweni ezifana ne-XQ Institute, uhlelo lwezemfundo olwasungulwa uLaurene Powell Jobs, umfelokazi womsunguli we-Apple ongasekho uSteve Jobs. U-Iovine ufunda nokudlala isiginci: "Kumanje lapho ngibona khona ukuthi uTom Petty noma uBruce Springsteen babenomsebenzi onzima kangakanani," enezela ngokujabula.

Umthombo: I-New York Times