Amaya Toman Umklami omkhulu uJony Ive ushiya i-Apple ukuze asungule inkampani yakhe. U-Ive wasebenza kwa-Apple cishe amashumi amathathu eminyaka, futhi ngaphezu kokuklama imikhiqizo (kodwa futhi nengaphakathi le-Apple Stores) wayevame ukufakwa kumavidiyo ethula imikhiqizo emisha evela kwa-Apple. Isitayela salezi zindawo, lapho u-Ive egqoke khona iqhinga elilula, abukeka engaphandle kwekhamera, futhi ekhuluma ngokuqondisisa mayelana nemikhiqizo yakamuva ye-Apple, sesibe esinye sezimpawu zokumaketha kwenkampani (futhi futhi okuhlosiwe kwamahlaya amaningi) . Esihlokweni sanamuhla, sikulethela amazwibela amavidiyo abaluleke kakhulu u-Ive enza kuwo.
1999, unyaka kaJony Ive onezinwele
Amavidiyo adlala ngawo u-Ive anezinto ezimbalwa afana ngazo - isitayela esilula, ihembe le-Ive lenganekwane, izwi elimnandi elinephimbo laseBrithani elingaqondakali kanye ... nekhanda lika-Ive eliphuciwe. Kodwa kwakunezikhathi lapho u-Ive ayengaziqhayisa ngehlathi eliluhlaza. Ubufakazi yividiyo yango-1999 lapho umklami omkhulu wakwa-Apple esiqinisekisa ukuthi amakhompyutha angaba sexy.
2009 kanye ne-aluminium iMac
Nakuba ividiyo engenhla ihlehlela emuva ku-1999, futhi abaningi bethu bangase bacabange ukuthi u-Jony Ive ubelokhu evela kwezentengiso kusukela u-Steve Jobs ebuyela ku-Apple, umsebenzi wakhe njengomshumayeli wevidiyo empeleni cishe uneminyaka eyishumi kuphela ubudala. Kumele kuqashelwe ukuthi i-Apple ikhethe umuntu ofanele kule ndima.
2010 kanye ne-iPhone 4 ehluke ngokuphelele
Ikhishwe ngo-4, i-iPhone 2010 yayihluke ngezindlela eziningi. Phakathi kwezinye izinto, yaziqhenya ngomklamo omusha ngokuphelele abasebenzisi abaningi abawuthanda ngokoqobo. U-Apple wayazi kahle isimo soguquko salezi "zine", futhi wanquma ukukhangisa i-smartphone yakhe entsha ngevidiyo no-Ive. Wenza kulo kanye nenhloko yesoftware uScott Forstall. Wachaza ngentshiseko isembozo sangemuva se-smartphone futhi akazange akhohlwe ukugcizelela ukuthi yonke imininingwane echazwe iqala ukuzwakala kuphela lapho sithatha "ezine" ezandleni zethu.
2010 kanye ne-iPad yokuqala
Ngo-2010, kwakhululwa ividiyo lapho u-Ive echaza ukuthi izinto ezisebenza kahle esingeke saziqonda ziphenduka kalula kanjani ngandlela thize. "Futhi yilokho kanye i-iPad eyikho," esho, enezela ukuthi nakuba kuyisigaba esisha somkhiqizo we-Apple, "izigidi nezigidi zabantu zizokwazi ukuyisebenzisa."
2012 kanye ne-Retina MacBook Pro
Ngo-2012, i-Apple yethula iMacBook Pro yayo ngesibonisi esihle seRetina. "Ngaphandle kokungabaza ikhompyutha engcono kakhulu esake sayakha," kusho u-Ive kuvidiyo - futhi bekulula kakhulu ukumkholelwa. U-Ive ngokwakhe uzichaze njengo "obsessed" kulesi siqeshana.
2012 kanye ne-iPhone 5
Ividiyo ekhangisa i-iPhone 5 ngezindlela eziningi ayihlukile endaweni yokukhangisa ye-iPhone 4. Kodwa bekungokokuqala ukuthi inkulumo ka-Ive igcizelelwe wumculo womkhathi, wezinsimbi, egcizelela kakhulu amazwi ka-Ive. Indawo yokuphromotha ye-iPhone 5 iyamfanela ngempela u-Ive endimeni yesazi sefilosofi yezobuchwepheshe.
2013 kanye nokufika kwe-iOS 7
Indawo yephromo ye-iOS 7 yayingesinye sezikhathi ezingavamile lapho u-Ive ekhuluma ngokuqondisisa ngesofthiwe esikhundleni sehadiwe. I-iOS 7 ilethe izinguquko eziningi eziyisisekelo, futhi ubani omunye obekufanele azethule ngokufanelekile emhlabeni kuno-Jony Ive.
2014 kanye ne-Apple Watch Sport
Bambalwa abantu abangakhuluma nge-aluminium ngendlela enentshisekelo nethokozisayo imizuzu embalwa ngesikhathi. UJony Ive ukwenze ngokucacile kuvidiyo ekhangisa i-Apple Watch Sport ekwakhiweni kwe-aluminium.
2014 kanye ne-Apple Watch yensimbi engagqwali
Ngothando olufanayo akhuluma ngalo emhlabeni mayelana ne-aluminium, uJony Ive angaphinde akhulume ngensimbi engagqwali. Imisho efana nokuthi "yaziwa ngamandla ayo kanye nokumelana nokugqwala" izwakala icishe izindle emlonyeni wakhe.
2014 kanye ne-Gold Apple Watch Edition
Kodwa uJony Ive angaphinde akhulume okuthakazelisayo ngegolide - kungakhathalekile ukuthi kuhlobene nokuthi i-Apple Watch Edition engu-18-carat iyekile ukuthengiswa ngenxa yentengo yayo ephezulu. Ngisho nalapha, nokho, akazange akhohlwe ukugcizelela kahle imininingwane yewashi ecatshangelwe kahle. Lapho usucishe umise ukuthi ngeke usakwazi ukuwathenga...
2015 kanye neMacBook enamayintshi ayishumi nambili
Ngo-2015, i-Apple yakhipha umugqa omusha wama-MacBooks. Uyakhumbula? Yebo, isethulo sabo besingeke senziwe ngaphandle kuka-Ive. Ividiyo yokuphromotha iyinhlanganisela ehlaba umxhwele yezwi lika-Ive, ukushutha okunemininingwane kanye nesizinda somculo esisemkhathini, futhi ngeke ikunikeze nelincane ithuba lokungabaza ukusebenza kahle kwemishini emisha evela kwa-Apple.
2016 kanye ne-iPad Pro
Kuvidiyo yokukhangisa ye-iPad Pro, i-Ive ayigcini nje ngokuchaza umnikelo wayo ekwakhiweni, kodwa iphinde isho imfihlo ewuphawu lwe-Apple. Uthe imibono engcono kakhulu ivame ukuvela ezwini elithule kakhulu — angabonakala ecabanga ngomsebenzi wakhe e-Apple.
2017 kanye nesikhumbuzo se-iPhone X
I-iPhone X yethule izinguquko eziningi ezibalulekile neziyisisekelo kulayini womkhiqizo wama-smartphones avela kwa-Apple, ngakho-ke kunengqondo ukuthi ukwethulwa kwayo bekungeke kwenziwe ngaphandle kokubamba iqhaza kuka-Ive. Kuvidiyo, u-Ive ukwazile ukuchaza cishe zonke izici "eziyishumi nambili", aqale ngokumelana namanzi futhi agcine ngo-Face ID. Akukho ukushoda komculo osezingeni elifanele namashothi ayinkimbinkimbi.
2018 kanye ne-Apple Watch Series 4
Ividiyo ekhangisa i-Apple Watch Series 4 ingabonwa ngokubuka emuva njengengoma ka-Ive's swan. Lena indawo yokukhangisa engaphambili lapho u-Ive evela khona, futhi ngasikhathi sinye ividiyo yokugcina eno-Ive eyasakazwa njengengxenye ye-Apple Keynote. Lalela kanye nathi incazelo ehlaba umxhwele yomqhele wedijithali neminye imininingwane yesizukulwane sesine samawashi ahlakaniphile avela kwa-Apple.
2019 kanye ne-Mac Pro eyimpikiswano
Ngenkathi i-Apple yethula iMac Pro yayo ekuqaleni konyaka, iphinde yathumela ividiyo ehambisanayo yokukhangisa online. Igama lika-Ive liyavela kuyo, kodwa ngaphezu kwezwi lakhe, singaphinde sizwe uDan Ricco, iphini likamongameli omkhulu wakwa-Apple kwezobunjiniyela behadiwe. Ividiyo "yokuvalelisa" ingase ingakushaqisi ingqondo, kodwa inakho konke esikuthandayo ngamavidiyo ka-Ive: isisho saseBrithani, izinto eziseduze, kanye ne-aluminium.
Umthombo: I-Verge
