UMikhal Marek Ngenkathi i-Apple iqhamuka ne-Watch yayo, abameleli bayo abakhulu baziveza ngomqondo wokuthi izothengiswa njengewashi lakudala, okungukuthi ikakhulukazi njengesesekeli semfashini. Kodwa manje eFlorence, e-Italy engqungqutheleni Bala uNast umklami omkhulu we-Apple, u-Jony Ive, uqhamuke nombono ohlukile ngalolu daba. Ngokusho kwakhe, i-Apple Watch yayiklanywe njengeyakudala igajethi, i.e. ithoyizi likagesi eliwusizo.
“Sigxile ekwenzeni konke okusemandleni ukuze senze umkhiqizo ongaba usizo,” kusho u-Ive etshela leli phephabhuku Vogue. “Ngesikhathi siqala i-iPhone, kwakungenxa yokuthi sasingeke sisakwazi ukuthwala amafoni ethu. Bekuhlukile ngamawashi. Sonke siyawathanda amawashi ethu, kodwa sibone isihlakala njengendawo emangalisayo yokubeka ubuchwepheshe. Ngakho isisusa sasihlukile. Angazi ukuthi singaliqhathanisa kanjani iwashi elidala elijwayelekile nezici namandla e-Apple Watch.”
U-Ive uthi i-Apple ayibuki i-Watch kumongo wamawashi endabuko noma ezinye izimpahla zikanokusho. Umklami wangaphakathi we-Apple wakho kokubili i-hardware nesofthiwe ubonise ezingxoxweni ezedlule ukuthi ungumlandeli omkhulu wamawashi akudala, futhi lokhu kubheka kwe-Apple Watch kuyakuqinisekisa. Kunoma yikuphi, lokhu futhi kuyinkomba yokuthi i-Apple Watch kufanele ibe isengezo esiwusizo ku-iPhone esikhundleni sokuthatha iwashi lakudala ngazo zonke izindlela.
Noma kunjalo, uJony Ive ucabanga ukuthi i-Apple iyakwazi ukunikeza wonke amawashi ukunakekelwa okufanayo nabakhiqizi bendabuko abakunikeza amawashi ayimishini. “Akukhona nje ukuthinta izinto ngazinye - ziningi izindlela zokwenza okuthile. Kulula ukucabanga ukuthi ukunakekela kumayelana nokwenza okuthile ngamavolumu amancane nokusebenzisa ubuncane bamathuluzi. Kodwa lokho kungumbono omubi.”
U-Ive uveza ukuthi amathuluzi namarobhothi asetshenziswa yi-Apple ayafana nanoma yiliphi elinye ithuluzi lokwakha okuthile. “Sonke sisebenzisa okuthile – awukwazi ukubhoboza imigodi ngeminwe yakho. Noma ngabe ummese, inaliti noma irobhothi, sonke sidinga usizo lwethuluzi.”
Bobabili uJony Ive noMarc Newson, umngane wakhe kanye nomklami asebenza naye kwa-Apple, bayavuma Vogue isipiliyoni nge silversmithing. Womabili la madoda anesipiliyoni ngezinto ezisetshenziswa kuzo zonke izinhlobo futhi anombono omuhle ngawo. Bathanda ukwakha izinto futhi bayakwazisa ikhono labo lokuqonda izinto zokwakha kanye nezakhiwo zabo.
“Sobabili sikhule sizenzela izinto. Angicabangi ukuthi ungakwazi ukwakha noma yini ngaphandle kokuqonda izici zayo eziqondile. ” wadala uhlobo lwakhe lwegolide ye-Apple Watch Edition ngokumane uthande umuzwa waleli golide elisha enkampanini. "Uthando lwezinto zokwakha oluqhuba okuningi kwesikwenzayo."
Yize i-Apple Watch iyinto entsha ngokuphelele enkampanini kanye nokungena endaweni okuzodingeka inqotshwe kanzima, u-Ive ukubheka njengokuqhubeka okungokwemvelo komsebenzi wangaphambilini we-Apple. “Ngicabanga ukuthi sisendleleni eyenzelwe i-Apple kusukela ngeminyaka yawo-70. Sonke simayelana nokuzama ukwakha ubuchwepheshe obubalulekile futhi obuqondene nomuntu siqu.” Futhi u-Apple uzokwazi kanjani uma behlulekile? UJony Ive ubona ngokucacile: "Uma abantu bezabalaza ngokusebenzisa ubuchwepheshe, khona-ke sehlulekile."
Esikhathini esingengakanani esidlule, u-Ive wakhuluma nge-AW engxoxweni mayelana nokuthi uchithe isikhathi esingakanani ecwaninga amawashi akudala nomlando wawo nokuthi ukufake kanjani konke ku-AW. Futhi ngokuzumayo kufanele kube enye into?
Ngokusobala abazi ukuthi bayisebenziselani. Ungakwazi futhi ukukubona ekulawuleni okuyinkimbinkimbi ngokweqile kwe-AW.
Ngeshwa, i-PR bullshit nje. Phela kucace bha ukuthi alihlangene newashi. Amawashi akudala enzelwe kuphela ukukhombisa isikhathi kanye nocezu lobucwebe. Akukho okunye, akukho okuncane. Lapha, umsebenzi wokubonisa iwashi uzoba ngomunye kwabaningi, futhi lokho akubalulekile. Njengomsebenzi wokushaya we-smartphone. Empeleni angizishayi ucingo ngeNothi yami yesi-3. Kwesinye isikhathi shayela nge-Viber. Ngezingcingo, ngineNokia 220 ephaketheni lami ngokubekezela kwesonto lonke. Ngeshwa, ngamawashi ahlakaniphile, ngeke kwenzeke ukuba newashi lakudala eligcina isikhathi ngakolunye uhlangothi, elihlala phakade, kanye ne-Apple Tamagotchi ngakolunye. Umuntu angabukeka njengesiwula. I-Apple yenza izinto ezinhle. Incwadi yami yokubhalela elandelayo cishe izoba yi-MBP Retina, kodwa nganeliseke ngendlela emangalisayo ngeNothi 3 kangangokuthi angifuni ukuyishintsha. Okungikhathaza kakhulu nge-Apple ukuhlanya kwabo kwe-PR mayelana nemicimbi emikhulu. Njengesikhangiso sakwaHyundai mayelana nomakhelwane omncane waseBoleslav, angiyithandi ngempela iSkoda, kodwa ngeke ngize ngithenge iHyundai ene-H factor enkulu ngenxa yalowo mshophi.
Futhi nginesethi ye-MBP + ye-android (engicabanga ukuthi isiqala kancane ukuba nezinhlelo zokusebenza ezisezingeni eliphezulu kune-iOS). Angidingi ukuba ne-ecosystem. Ngivumelanisa umculo, abathintwayo namakhalenda futhi, angidingi lutho olunye. Angisho ukuthi ama-iPhones mabi, esimweni sokugcina, ngingavele ngicabange ukuthi ayingxenye yentengo :-)
Behlulekile. Ngoba nje abantu abaningi KUMELE bacabange ukuthi kungani kufanele bathenge into efana nale, KUMELE bacabange ukuthi izobalungela ini nokuthi izosho ukuthini kubo, njll. Ngingumlandeli omkhulu we-Apple, kodwa angazi muntu eduze. mina wayezobacabangela bani. Ngiyesaba ukuthi yize bezothengisa ngendlela ehloniphekile ekuqaleni ngenxa 'ye-hype', ngakho-ke lokhu kuzoba ukushaya okuhle odongeni….
Ngaphezu kwakho konke, i-AW ingikhumbuza uTamagotchi, njengoba othile lapha esebhale ngokufanele. Futhi kungenxa yesihogo sayo, futhi esikhundleni sokuthi isikhonze, sizoyinakekela.
Ngicabanga ukuthi ngisho ne-Apple ayazi ukuthi kungani i-Apple Watch inhle. Babuthaka ngokokuqina futhi ngaphandle kwalokho abanancazelo :-(
Mhlawumbe isizukulwane sesithathu noma sesine sizoba kuhle kokuthile.
Hhayi-ke, ngicabanga ukuthi isipho sikaKhisimusi esingcono kakhulu.