Vala isikhangiso

Umkhiqizo obiza kakhulu owethulwe yi-Apple ngesonto eledlule bekungewona obekukhulunywa ngawo kakhulu enkulumweni eyisihluthulelo. Ukunaka kwakho Iwashi liphinde lasika, lapho u-Apple wethule khona iqoqo elisha, elinesitayela ngokubambisana nohlobo olunethezeka oluthi Hermès.

Ukusebenzisana okungakaze kubonwe nendlu yemfashini yaseFrance kufakazela ukuthi i-Apple ayicabangi nje ngewashi layo njengegajethi yezobuchwepheshe, kodwa futhi njengengcezu yobucwebe, isesekeli semfashini. Kodwa-ke, umklami omkhulu wakwa-Apple uJony Ive akacabangi ukuthi inkampani yakhe izoqala ukugxila ezimpahleni zikanokusho.

"Asicabangi kanjalo," kusho Ive ngemva kwenkulumo eyisihluthulelo kwinhlolokhono ye The Wall Street Journal. "Angiwathandi amagama akhethekile," kusho umklami ohlonishwayo, nokho Apple Buka Hermes ngokuqinisekile ngeke kube okwawo wonke umuntu lapho eqala ku-$1 (imiqhele engaphezu kuka-100).

I-Hermès ingenye yemikhiqizo eyaziwa kakhulu enezimpahla zikanokusho, futhi ngisho ne-Apple yabona isiko layo lesikhathi eside ngendlela yayo. Ekudayilweni kwewashi elinezintambo ezikhethekile zeHermès, sithola amafonti amathathu inkampani yaseFrance eyaziwa ngawo, ngisho negama likaHermès nelogo.

“Ngibe se-Apple iminyaka engu-23 futhi lokhu kuyamangaza futhi kukhethekile. Angikaze ngikubone okufana nalokhu," kuvuma uJony Ive, ukuthi uphawu lwe-Apple belulokhu ludlala indima ephambili. Kodwa ukusebenzisana noHermès ngokwako akujwayelekile ngandlela thize. Eqinisweni, u-Ive wasondela endlini yemfashini ngaphambi kokuba u-Apple ethule iwashi.

"Kuyinto engavamile kakhulu nge-Apple ukukhuluma ngomkhiqizo ongakamenyezelwa," kuvuma uJony Ive. Ekugcineni wavuma ukusebenza noHermès ngo-Okthoba odlule esidlweni sasemini eParis, lapho inkampani izinze khona.

Amakhasimende afuna ukunethezeka azokwazi ukukhetha ezinhlotsheni ezintathu zamabhande esikhumba - I-Double Tour ($1), I-Single Tour ($250) kanye ne-Cuff ($1). Iqoqo elikhethekile lizothengiswa ngo-Okthoba 100 futhi lizotholakala ezitolo ze-Apple and Hermès e-United States, China, France naseSwitzerland.

Umthombo: I-WSJ
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