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Engxoxweni yakamuva neVanity Fair, umklami omkhulu wakwa-Apple uJony Ive uchaza ukuthi yini ebalulekile kuye lapho eklama ukubukeka kwemikhiqizo ye-Apple nokuthi kungani eshiseka kangaka ngemininingwane.

“Uma kukhulunywa ngokunaka izinto ezingabonakali emishinini uma uthi nhlá, sobabili siyashiseka ngempela. Kufana nengemuva lekhabethe. Yize ungeke ukubone, ufuna ukukwenza ngokuphelele, ngoba ngemikhiqizo oxhumana nayo nomhlaba futhi wenza kwaziwe amanani abalulekile kuwe." kusho u-Ive, echaza ukuthi yini emxhumanisa nomklami uMarc Newson, obambe iqhaza kukho kokubili inhlolokhono eshiwo futhi esebenzisana no-Ive kwamanye amaphrojekthi.

Umcimbi wokuqala abaklami ababili abasebenza kuwo ndawonye ngowendali yezinhlangano ezisiza abampofu ezindlini yoSuthu lapho besekela uBonova. Umkhiqizo (RED) umkhankaso wokulwa negciwane lengculazi ozokuba kulo Lwezi. Izinto ezingaphezu kwamashumi amane zizothengiswa, okuhlanganisa amagugu anjenge-18-karat gold EarPods, itafula lensimbi nekhamera ekhethekile ye-Leica, nezinto ezintathu zokugcina eziklanywe u-Ive noNewson.

Ngenxa yesici sayo sobuhle esincane seminye imiklamo ka-Ive, ikhamera ye-Leica, u-Ive ngokwakhe akholelwa ukuthi ingathengiswa ngenani lamaRandi ayizigidi eziyisithupha, ithole ukunconywa ngabagxeki ngemva nje kokushicilelwa. Lokho kungase kubonakale njengenani lezinkanyezi, kuze kube yilapho siqaphela ukuthi u-Ive usebenze ekwakhiweni kwekhamera isikhathi esingaphezu kwezinyanga eziyisishiyagalolunye futhi waneliseka ngefomu lokugcina kuphela ngemva kwama-prototypes angu-947 kanye namamodeli ahloliwe angu-561. Ngaphezu kwalokho, abanye onjiniyela abangama-55 nabo babambe iqhaza kulo msebenzi, bachitha amahora angama-2149 ekwakhiweni.

Ithebula eliklanywe ngu-Jonathan Ive

Imfihlo yomsebenzi ka-Ive, okuvela kuyo leyo mikhiqizo eyinkimbinkimbi, ilele eqinisweni lokuthi, njengoba u-Ive ngokwakhe evezile engxoxweni, akacabangi kakhulu ngomkhiqizo nokubukeka kwawo kokugcina, kodwa kunalokho impahla asebenza nayo futhi. izakhiwo zayo zibaluleke kakhulu kuye.

"Asivamile ukukhuluma ngezimo ezithile, kodwa kunalokho sikhuluma ngezinqubo ezithile nezinto zokwakha nendlela ezisebenza ngayo,” kuchaza u-Ive ingqikithi yokusebenza noNewson.

Ngenxa yokuthanda kwakhe ukusebenza ngezinto ezikhonkolo, u-Jony Ive udunyazwe abanye abaklami emkhakheni wakhe abaklama imikhiqizo yabo ku-software yokumodela esikhundleni sokusebenza nezinto ezibonakalayo ezibonakalayo. Ngakho-ke u-Ive akanelisekile ngabaklami abasha abangakaze benze lutho olubonakalayo futhi ngaleyo ndlela abanalo ithuba lokwazi izakhiwo zezinto ezihlukahlukene.

Iqiniso lokuthi u-Ive usemgudwini ofanele alibonakali nje kuphela ngemikhiqizo yakhe emikhulu ye-Apple, kodwa futhi nemiklomelo eminingi ayitholile ngomsebenzi wakhe. Isibonelo, ngo-2011 wahlonishwa yiNdlovukazi yaseBrithani ngeqhaza lakhe ekwakhiweni kwesimanje. Ngemva konyaka, kanye neqembu lakhe elinamalungu ayishumi nesithupha, wamenyezelwa njengesitudiyo sokuklama esingcono kakhulu eminyakeni engamashumi amahlanu edlule, futhi kulo nyaka uthole indondo yeBlue Peter eyanikezwa yi-Children BBC, eye yaklonyeliswa phambilini kubantu abafana noDavid Beckham. , JK Rowling, Tom Dale, Damian Hirst noma iNdlovukazi yaseBrithani.

Umthombo: I-VanityFair.com
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