Vala isikhangiso

U-Jonathan Ive weqa isikhashana esuka eCupertino waya kwelakubo e-Great Britain, lapho ahlonishwa khona eBuckingham Palace eLondon. Kulesi senzakalo, u-Ive, 45, wenze inhlolokhono ebanzi lapho egcizelela khona izimpande zakhe zaseBrithani futhi wembula nokuthi yena nozakwabo e-Apple basebenzela "okuthile okukhulu..."

Ingxoxo nendoda esungule ukwakhiwa kwemikhiqizo yama-apula ilethwe ephephandabeni Telegraph futhi kuyo u-Ive uyavuma ukuthi uhlonishwe kakhulu futhi ukwazisa kakhulu ukuba nekhono ngeqhaza lakhe ekuklameni. Engxoxweni evuleleke kakhulu, uBriton ofana naye, owayebambe iqhaza kakhulu emikhiqizweni eguqukayo efana ne-iPod, i-iPhone ne-iPad, ubhekisele esikweni lokuklama laseBrithani, elibaluleke ngempela. Nakuba u-Jonathan Ive kungenzeka ukuthi ungomunye wabaklami abanethonya elikhulu emhlabeni, uyavuma ukuthi ababaningi kakhulu abantu abamaziyo esidlangalaleni. "Abantu banentshisekelo enkulu kumkhiqizo ngokwawo, hhayi umuntu owenze," kusho u-Ive, naye umsebenzi wakhe owumsebenzi omkhulu wokuzilibazisa. Wayehlale efuna ukuba umklami.

Engxoxweni noShane Richmond, umklami wempandla ucabangisisa ngempendulo ngayinye, futhi lapho ekhuluma ngomsebenzi wakhe kwa-Apple, uhlale ekhuluma ngobuningi bomuntu wokuqala. Ukholelwa ekusebenzeni kweqembu futhi ngokuvamile usebenzisa igama elithi malula. “Sizama ukwakha imikhiqizo eneziqu zayo. Lokhu bese kukushiya uzizwe sengathi konke kunengqondo. Asifuni ukuthi idizayini iphazamise imikhiqizo yethu esebenza njengamathuluzi. Silwela ukuletha ubulula nokucaca,” kuchaza u-Ive, owajoyina i-Cupertino impela eminyakeni engu-20 edlule. Phambilini ubesebenza njengomeluleki wakwa-Apple.

U-Ive, ohlala eSan Francisco nomkakhe nezingane ezimbili, uvame ukuqhamuka nombono nozakwabo oyinoveli kangangokuthi akwanele ukusungula umklamo kuphela, kodwa yonke inqubo yokukhiqiza izimboni ezikhiqiza ngayo. Kuye, ukuthola i-knighthood kuwumvuzo womsebenzi omkhulu awenzayo e-Cupertino, nakuba singalindela ukuthi acebise umhlaba ngemibono yakhe iminyaka eminingi ezayo.

[yenza isenzo=”caphuna”]Nokho, iqiniso liwukuthi esisebenza kukho manje kubukeka njengenye yamaphrojekthi abaluleke kakhulu nangcono kakhulu esake sawakha.[/do]

Akanayo impendulo ecacile yombuzo, uma kufanele akhethe umkhiqizo owodwa okufanele abantu bamkhumbule ngawo, ngaphezu kwalokho, ucabanga ngakho isikhathi eside. “Kunzima ukukhetha. Kodwa iqiniso liwukuthi, esisebenza kukho njengamanje kubukeka njengenye yamaphrojekthi abaluleke kakhulu futhi angcono kakhulu esake sawenza, ngakho lokho kungaba lo mkhiqizo, kodwa kusobala ukuthi angikwazi ukukutshela lutho ngakho." U-Ive uqinisekisa imfihlo evamile ye-Apple, inkampani yaseCalifornian edume ngayo.

Nakuba u-Jonathan Ive engumklami, ongowokuzalwa eLondon ngokwakhe uthi umsebenzi wakhe awugcini nje ngokuphathelene nokuklama. "Igama elithi design lingaba nezincazelo eziningi, futhi lingabikho. Asikhulumi nge-design ngayinye, kodwa sikhuluma ngokwakha nokuthuthukisa imicabango nemibono nokudala imikhiqizo,” kusho u-Ive, okwathi ngo-1998 waklama i-iMac eyasiza ekuvuseni i-Apple ngaleso sikhathi eyayicwile. Eminyakeni emithathu kamuva, wethula emhlabeni isidlali somculo esiphumelele kunazo zonke kwezake zaba khona, i-iPod, futhi washintsha imakethe nge-iPhone futhi kamuva ne-iPad. U-Ive unesandla esingenakucimeka kuyo yonke imikhiqizo.

“Inhloso yethu wukuvele kuxazululwe izinkinga ezixakile ikhasimende elingaziboni. Kodwa ukwenza izinto zibe lula akusho ukungabibikho kokukhokhwa ngokweqile, lokho kuwumphumela nje wobulula. Ubulula buchaza inhloso nencazelo yento noma umkhiqizo. Akukho ukukhokha ngokweqile kusho umkhiqizo 'ongakhokhelwa kakhulu'. Kodwa lokho akuwona ubulula," kuchaza u-Ive incazelo yegama alikhonzile.

Unikele impilo yakhe yonke emsebenzini wakhe futhi uzinikele ngokugcwele kuwo. U-Ive uchaza ukubaluleka kokukwazi ukubeka umbono ephepheni futhi uwunike uhlobo oluthile. Uthi uhlulela umsebenzi wakhe weminyaka engamashumi amabili e-Apple ngezinkinga azixazulule neqembu lakhe. Futhi kufanele kushiwo ukuthi u-Ive, njengoSteve Jobs, ungumuntu othanda ukuphelela, ngakho ufuna ukuxazulula ngisho nenkinga encane kakhulu. “Uma sesisondele ngempela enkingeni, sitshala izinsiza eziningi kanye nesikhathi esiningi sokuxazulula imininingwane emincane ngezinye izikhathi engathinti ngisho nokusebenza. Kodwa sikwenza ngoba sicabanga ukuthi kulungile," kuchaza u-Ive.

"Kuwuhlobo 'lokwenza ingemuva lekhabethe.' Ungase uphikise ngokuthi abantu abasoze bayibona le ngxenye futhi kunzima kakhulu ukuchaza ukuthi kungani ibalulekile, kodwa yindlela nje ezizwa ngayo kithi. Kuyindlela yethu yokubonisa ukuthi sibakhathalela ngempela abantu esibadalela imikhiqizo. Sizizwa sinesibopho kubo,” kusho u-Ive, ephikisa indaba yokuthi uphefumulelwe ukudala i-iPad 2 ngokubuka indlela yokwenza izinkemba ze-samurai.

Ama-prototypes amaningi adalwe elabhorethri ye-Ivo, efake amafasitela amnyama kanye nokufinyelela lapho ozakwethu abakhethiwe kuphela abavunyelwe, okungase kubone ukukhanya kosuku. U-Ive uyavuma ukuthi izinqumo ngokuvamile kufanele zenziwe mayelana nokuqhubeka nokukhiqiza umkhiqizo othile. “Ezimweni eziningi bekufanele sithi 'cha, lokhu akwanele, kufanele siyeke'. Kodwa isinqumo esinjalo sihlala sinzima," kuvuma u-Ive, ethi inqubo efanayo yenzeka nge-iPod, iPhone noma iPad. "Izikhathi eziningi asazi ngisho isikhathi eside ukuthi umkhiqizo uzokwakhiwa nhlobo noma cha."

Kodwa okubalulekile, ngokusho kwephini likamongameli omkhulu wezokwakhiwa kwezimboni, ukuthi iningi leqembu lakhe selineminyaka engaphezu kwengu-15 lindawonye, ​​ngakho wonke umuntu uyafunda futhi enze amaphutha ndawonye. "Awufundi lutho ngaphandle kokuthi uzame imibono eminingi bese wehluleka izikhathi eziningi" kusho u-Ive. Umbono wakhe ngokusebenza ngokubambisana uhlobene nokuthi akahambisani nokuthi le nkampani kufanele iyeke ukwenza kahle ngemuva kokuhamba kukaSteve Jobs. “Sidala imikhiqizo ngendlela efanayo nesasenza ngayo eminyakeni emibili, emihlanu noma eyishumi edlule. Sisebenza njengeqembu elikhulu, hhayi njengabantu ngabanye.'

Futhi kukubumbano kweqembu lapho u-Ive ebona khona impumelelo elandelayo ye-Apple. “Sifunde ukufunda nokuxazulula izinkinga njengeqembu futhi kusinika ukwaneliseka. Isibonelo, ngendlela ohlezi ngayo endizeni futhi abantu abaningi abaseduze kwakho basebenzisa into eniyidalile ndawonye. Lowo umvuzo omuhle kakhulu.”

Umthombo: TheTelegraph.co.uk (1, 2)
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