UMikhal Marek Umagazini waseMelika weza nezindaba ezithakazelisayo The New Yorker, eyashicilela iphrofayili ebanzi kaJony Ivo. I-athikili iqhamuke nemininingwane eminingi mayelana nomklami wenkantolo yakwa-Apple futhi yembula nemininingwane ebingakashicilelwa ngaphambilini mayelana nemisebenzi ka-Ive uqobo kanye nenkampani iyonke.
U-Ive no-Ahrendts basebenzela ukuklama kabusha i-Apple Stores
Inhloko yedizayini kaJony Ive kanye nenhloko yezokudayisa Angela Ahrendts basebenza ndawonye ukushintsha umqondo wezitolo zezitini nodaka ze-Apple. Idizayini entsha yezitolo zama-apula izojwayela ukuthengiswa kwe-Apple Watch. Indawo yesitolo esanda kwakhiwa izoba yindawo engokwemvelo kakhudlwana yokubukisa ngengilazi egcwele igolide (i-Apple Watch Edition ebiza kakhulu), kodwa futhi engenabungane kangako kubavakashi nakubantu, abangathinta kalula iningi lemikhiqizo yamanje.
Iphansi lingase libone izinguquko. Okwamanje, asitholi noma yimaphi amakhaphethi abekwe phansi ezitolo ze-Apple. Nokho, uJony Ive utshele intatheli uParker z I-New Yorker wabika ukuthi uzwe othile ethi akasoze athenga iwashi esitolo ngaphandle uma emi eduze kwebhokisi elibekwe kukhaphethi.
Ngakho-ke umkhakha wesitolo lapho Iwashi lizovezwa khona lingaba uhlobo lwendawo ye-VIP ezobukeka iwubukhazikhazi futhi yenziwe ngendlela efanele, engasizwa ngokhaphethi. Kodwa-ke, akucaci ukuthi uyini umbono ka-Ive no-Ahrendts wengxenye "yobucwebe" ye-Apple Stores. Kepha kubonakala sengathi izinguquko ezitolo kufanele zenzeke ngaphambi kokufika kwenyanga ka-Ephreli, lapho i-Apple Watch isemashalofini ezitolo ze-Apple. izofika.
Kunoma yikuphi, ukuzibandakanya kukaJony Ivo ohlelweni lokuklama kabusha i-Apple Stores kubonisa ukuthi le ndoda inesikhundla esiqine kangakanani ku-Apple. U-Ive wabona ukwanda okukhulu kwekhono lakhe kanye nomthelela ngo-2012, lapho enikezwa umyalo wokuklanywa kwayo yonke i-hardware nesofthiwe. Ngokuhamba kwesikhathi, ungabona ukuthi u-Tim Cook umethemba kangakanani, futhi u-Ive ufinyelela kulezo zingxenye lapho ayengakwazi nhlobo ukufinyelela kuzo eminyakeni embalwa edlule.
UJony Ive naye ubambe iqhaza ekhempasini entsha
Umsebenzi ka-Jony Ivo nethimba lakhe awugcini nge-software, i-hardware kanye ne-Apple Stores entsha. Ekuqaleni umklami wezimboni, uphinde abe ngemuva komklamo wamabhodi akhethekile okuthi, ngenani elingaphezu kwezingcezu eziyizinkulungwane ezine, azokwakha isakhiwo sekhempasi entsha ye-Apple, kusukela phansi kuya ophahleni kuya ezikhaleni zemishini.
Amabhodi akhethekile azodala isakhiwo esinezitezi ezine sezizonke, kuyilapho azolethwa embonini ekhethekile ye-Apple, inkampani eyakhiwe ngenhloso eduze nendawo yokwakha. Ndawonye, izisebenzi zibe sezihlanganisa amabhodi njengephazili. Ngakho-ke, u-Ive uziveze ngomqondo wokuthi i-Apple yakha ikusasa layo esikhundleni sokulakha.
U-Jony Ive kuthiwa ubehileleke kakhulu kuyo yonke inqubo yokuklama isakhiwo, ngisho ngokuqondile kangangokuthi yena ngokwakhe wabeka ijika elikhethekile lapho kuhlangana khona izindonga naphansi. U-Ive uphinde wabamba iqhaza ekutheni umdwebi wamapulani waseBrithani uSir Norman Foster wakhethwa njengomqambi wekhempasi ye-Apple. Inkampani yale ndoda iphinde ibandakanyeke ekwakhiweni kabusha kwendlu ka-Ivo eSan Francisco.
Umklami omkhulu wakwa-Apple naye ungemuva kwesimo se-iconic spaceship esinikezwe ikhampasi entsha. Idizayini yasekuqaleni yayihlose isakhiwo esinesimo se-trilobal, okungukuthi, into efana neqembu elikhulu elivamile lika-Y. Ivo laphinde langenelela ekwakhiweni kwezitebhisi, isikhungo sezivakashi kanye nawo wonke umqondo wezimpawu.
Ikhampasi entsha iyinto eyasho lukhulu kumsunguli ka-Apple ongasekho uSteve Jobs, futhi u-Ive wathi ngebhilidi le-Apple Campus 2 elisakhiwa: “Lena yinto uSteve ayeyithanda kakhulu. Kumuncu kakhulu ngoba kusobala ukuthi kumayelana nekusasa, kodwa noma nini lapho ngiza lapha, kungenza ngicabange nangesikhathi esidlule—nosizi. Ngifisa sengathi angakubona lokhu.'
USteve angaba nentshisekelo yokuthi isiphi isinengiso okufanele sisigqoke ezandleni zethu noma ukuthi ios8 iwela kanjani
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