U-Vratislav Holub Namuhla, i-Apple ibalwa phakathi kwezinkampani ezidume kakhulu emhlabeni ezinemikhiqizo ephumelela kakhulu. Ngokungangabazeki, aziwa kakhulu ama-iPhones akhe we-Apple, athathwa njengomunye wangcono kakhulu emakethe. Ngandlela thize, singathola nenani lokushiyeka kubo. Eminyakeni yakamuva, inkampani yama-apula nayo isolwe ngokungazami kanzima ukuletha izinto ezintsha. Kubuye kube nengqondo ngendlela. U-Apple ubalwa phakathi kwezinkampani ezibaluleke kakhulu emhlabeni, okwenza kuphephe kakhudlwana kuye ukubheja ohlangothini oluphephile futhi angalingi kangako. Kodwa umbuzo uwukuthi ingabe indlela enjalo ilungile.
Kungaba njalo okuthakaselayo
Uma sibheka intuthuko yamanje yemakethe yomakhalekhukhwini, kwavuleka ingxoxo ethokozisayo. Ukuze uyiqonde kahle, kungenzeka ukuthi umenzi okukhulunywa ngaye unesibindi futhi akesabi ukucwila ezintweni ezintsha. Kepha njengoba sishilo ngenhla, i-Apple ithatha indlela ehluke kancane futhi kunalokho incike kulokho ekwaziyo ukuthi kuyasebenza. Kungenjalo, kunalokho, ulindele ithuba elifanelekile.
I-Apple ayinaso isibindi
Lokhu kungabonakala kahle esibonelweni esiqondile - imakethe yocingo eguquguqukayo. Mayelana ne-Apple, sekuvele ukuqagela nokuvuza okungenakubalwa, okuxoxisane ngokuthuthukiswa kwe-iPhone eguquguqukayo. Kodwa-ke, kuze kube manje, asizange sikubone okufana nalokhu, futhi awukho umthombo onokwethenjelwa, isibonelo ngendlela yabahlaziyi abahlonishwayo, onikeze noma yiluphi ulwazi oluningiliziwe. Ngokuphambene nalokho, kuleli cala, i-Samsung yaseNingizimu Korea ibheje ngenqubo ehluke ngokuphelele futhi yabonisa umhlaba wonke ukuthi yini edingekayo ukuze abuse imakethe. Yize i-Samsung ingumdondoshiya wobuchwepheshe owaziwa umhlaba wonke, ibingesabi ukuzifaka engozini futhi yagxumela phambili ethubeni okungekho muntu owalifaka isicelo. Phela, yingakho manje sesibone isizukulwane sesine sezingcingo eziguquguqukayo - I-Galaxy Z Flip 4 ne-Galaxy Z Fold 4 - ecindezela imingcele yale ngxenye isinyathelo esisodwa ukuya phambili.
I-Samsung Galaxy Z Flip 4 ne-iPhone 13 Pro Max
Okwamanje, nokho, i-Apple isabhekene nenkinga eyodwa efanayo, okuyi-notch, kuyilapho imbangi ye-Samsung inqobe ngokoqobo yonke imakethe yefoni eguquguqukayo. Ekuqaleni, bekulindeleke ukuthi i-Apple isabele kulo mkhuba kuphela lapho zonke izimpukane zalezi zingcingo zibanjiwe. Manje, nokho, umbono womphakathi usuqala ukuphenduka futhi abantu bayazibuza ukuthi ngabe i-Apple, ngokuphambene nalokho, ilichithile ithuba layo, noma ukuthi sekwephuzile yini ukungena emhlabeni wezingcingo eziguquguqukayo. Okungenani into eyodwa ilandela ngokusobala kulokhu. AbakwaSamsung ngokuqinisekile bangaziqhenya ngenqwaba yezibonelo ezihloliwe, ukwazi, ulwazi olubalulekile, futhi ngaphezu kwakho konke igama eselivele lisunguliwe, kuyilapho ngesidlakela seCupertino asazi ukuthi yini esingalindela kuso ngempela.
Izindaba ze-iPhone
Ngaphezu kwalokho, le ndlela yokusebenza ayisebenzi kuphela emakethe yocingo eguquguqukayo, noma ngokuphambene nalokho. Ngokuvamile, kungashiwo ukuthi ekulawuleni osekushiwo emakethe, udinga nje ukuba nesibindi. Yona efanayo i-Apple eyayinayo ngenkathi yethulwa i-iPhone yokuqala, lapho umhlaba ukwazi ukufunda kabusha ukulawula iminwe ngesikrini sokuthinta. Ngendlela efanayo, i-Samsung manje isenza ngakho - ifundisa abasebenzisi bayo ukusebenzisa amafoni avumelana nezimo futhi bahlole izinzuzo zabo eziyinhloko.
Kungaba njalo okuthakaselayo
Ukundiza emhlabeni wonke nge-Apple Ngakho-ke umbuzo wokuthi i-Apple izosabela kanjani kuyo yonke intuthuko nokuthi izoziqhayisa ngani kubalandeli bayo. Ngesikhathi esifanayo, akucaci ngokulinganayo ukuthi amafoni aguquguqukayo anekusasa eliphumelelayo noma, ngokuphambene nalokho, ukulahlekelwa ukuthandwa ekuqaleni. Kodwa-ke, njengoba sishilo ngenhla, i-Samsung isikhombisa ngokusobala mayelana nalokhu ukuthi izingcingo zayo zochungechunge lwe-Galaxy Z zithola ukunakwa okwengeziwe unyaka nonyaka. Ingabe unokholo kumafoni aguquguqukayo noma ucabanga ukuthi awanalo ikusasa?
Bengingeke ngithenge ifoni eguquguqukayo. Ngicabanga ukuthi ngokushesha noma kamuva kuzoba nezinkinga kanye nokungasebenzi kahle, njengoba kwakunjalo, ngokwesibonelo, nalokho okubizwa ngokuthi ama-clamshell.
Nginombono ofanayo
I-Apple imane yaba inkampani ekhiqizayo ngaphansi kobuholi bukaCook. U-Cook akayena umuntu obona imibono, kodwa ungusomabhizinisi, ngakho-ke noma umuntu eqhamuka necebo, uqala alibuke ngebhizinisi lakhe ukuthi lingathola malini noma lilahlekelwe, futhi akanandaba nakancane ukuthi ezintsha noma cha. Imisebenzi yayimane nje ingumbono futhi ilethe izinto eziningi ezintsha. U-Cook akalethanga lutho olusha, u-Lautr lutho.
Imisebenzi yayingumboni ngempela, wakwazi ukwenza uphawu ngaphandle kwento ephazamisa ngokuphelele imakethe ye-IBM nezinye iziqhwaga ezisunguliwe. Kodwa i-Apple isesimweni esihluke ngokuphelele namuhla. Akuseyona inkampani encane edla inyama ezama ukufohla, okuphambene nalokho. U-Cook uwusizo olukhulu ku-Apple njengoba engumsizi omkhulu wokuqondisa lo mbhemu. Bangabantu ababili abahluke ngokuphelele, kodwa bahola inkampani ezimweni ezihluke ngokuphelele. Kimina, u-Cook uyisinqumo esihle futhi angiphuthelwa ukuqamba okusha ngendlela yamafoni aguqukayo nhlobo. Ngenani lesibonisi esikhudlwana ephaketheni lakho, kuningi kabi nezinkinga...
Mina ngokwami ngibe nethuba lokuzama i-Z Flip, futhi kusukela ekuboneni kokuqala kwe-wow, ngabona cishe emaminithini angu-5 ukuthi ayinamsebenzi we-ergonomically, njalo lapho ngidinga ukwenza okuthile ngefoni, kwakudingeka ngiyivule. Ngamanye amazwi, kufanele wenze umnyakazo ongadingekile ngaso sonke isikhathi.
Imakethe yefoni egobekayo? Eqinisweni, kumane kuyimfashini ye-Samsung hhayi i-blockbuster, akumangalisi ukuthi i-Apple ayinandaba. Inzalo izoba ngaphansi ngisho kune-iP mini, ayikhanselile.
Impela, ngivele ngibone njengomzamo wokuphelelwa ithemba ohlotsheni oluthile lokuqanjwa kabusha. Kepha okulethwa yizingcingo ezigobekayo njengezinzuzo isibonisi esikhudlwana nje. Kodwa ucingo lubiza kakhulu, luntekenteke, luwugqinsi oluphindwe kabili ngebhethri eliphansi, futhi uma lugoqiwe lubukeka luyinqaba - lufana nesitini. Lokhu kusho ukuthi ngaso sonke isikhathi kufanele wenze umnyakazo owengeziwe - hlala uhlukanise ifoni ngaphambi kokuyisebenzisa... izinkinga eziningi kakhulu ngezindleko zesibonisi esikhudlwana, angimangazi nakancane ukuthi i-Apple ayizange iphume nayo. i-iPhone egobekayo okwamanje futhi cishe ngeke iphume esikhathini esizayo esiseduze.
Ngokwemiphumela yezomnotho, kungabonakala ukuthi i-Apple inebhizinisi elinenzuzo kakhulu lapha futhi ayidingi iseluleko esivela "kochwepheshe" bendawo. AbakwaSamsung bazama ukuphusha omakhalekhukhwini abagoqayo, kodwa lutho. Inzalo ayifezeki nakancane kulokho okulindelekile.
I-Apple ayinaso isibindi sokuqala ukwenza uhlanya…
amafoni aguquguqukayo kufanele abuyele esimweni sawo sangaphambili. Okungenani mayelana nobukhulu nesakhiwo sekhibhodi nesibonisi. Futhi-ke, kucatshangelwa kubuchwepheshe banamuhla. Ikhibhodi ingaba isikrini esishintsha ngokuya ngezidingo, futhi isibonisi ngokwaso endaweni yonke yephiko, njll. ... ikhamera yekhwalithi .... Izinzuzo eziyinhloko kufanele zibe usayizi nokuqina. I-beater enobukhulu bethebhulethi encane ikhiqizwa yiwo wonke umuntu namuhla futhi ilungele izinkunzi ezincane zohlobo lwe-fcb nezinye.