Vala isikhangiso

Izolo imiphumela yezezimali ebikiwe U-Apple wenze izihloko zezindaba ezahlukahlukene ngekota edlule. Ifemu yaseCalifornia ingenise imali eningi emlandweni wayo, yathengisa ama-iPhones amaningi, futhi yenza kahle kumawashi namakhompyutha. Kodwa-ke, ingxenye eyodwa iyaqhubeka nokuhefuzela ize - ama-iPads awe unyaka wesithathu ilandelana, ngakho-ke ngokunengqondo amamaki emibuzo amaningi alenga phezu kwawo.

Izinombolo ziyazikhulumela: engxenyeni yokuqala yezimali ka-2017, i-Apple ithengise ama-iPads ayizigidi eziyi-13,1 nge $ 5,5 billion. Ithengise amaphilisi ayizigidi ezingu-16 ngonyaka odlule phakathi nezinyanga ezintathu zamaholidi ezivame ukuba namandla, izigidi ezingu-21 ngonyaka ngaphambili kanye nezigidi ezingu-26 ngonyaka ngaphambili. Phakathi neminyaka emithathu, inani lama-iPads athengiswe engxenyeni yeholide lanqunywa phakathi.

I-iPad yokuqala yethulwa nguSteve Jobs eminyakeni eyisikhombisa edlule. Umkhiqizo oqondiswe esikhaleni esikhululekile phakathi kwamakhompiyutha namafoni, okungekho muntu owakholelwa kakhulu ekuqaleni, wabhekana nokukhuphuka kwe-meteoric futhi wafinyelela inani eliphakeme eminyakeni emithathu edlule. Izinombolo zakamuva ze-iPad azilungile, kodwa inkinga enkulu ukuthi ithebhulethi ye-Apple iphumelele kahle kakhulu ngokushesha okukhulu.

I-Apple ingajabula ngempela uma ama-iPads eba ama-iPhones wesibili, okuthengiswa kwawo kuqhubeka nokukhula ngisho nangemva kweminyaka eyishumi futhi amele uTim Cook kanye no-co. cishe izingxenye ezintathu kwezine zayo yonke imali engenayo, kodwa iqiniso lihlukile. Imakethe yamathebulethi ihluke ngokuphelele kuma-smartphones, iseduze namakhompiyutha, futhi eminyakeni yamuva nje isimo emakethe yonke sishintshile, lapho amafoni, amaphilisi namakhompyutha ancintisana.

Q1_2017ipad

Ama-iPads angaphansi kwengcindezi evela kuzo zonke izinhlangothi

U-Tim Cook uthanda futhi uvame ukukhuluma nge-iPad njengekusasa lamakhompyutha, noma ubuchwepheshe bekhompyutha. I-Apple iveza ama-iPads njengemishini okufanele ngokushesha noma kamuva ithathe indawo yamakhompyutha. USteve Jobs usevele wakhuluma ngento efanayo eminyakeni eyisikhombisa edlule. Kuye, i-iPad imele ngaphezu kwakho konke uhlobo lwendlela ubuchwepheshe bekhompiyutha obungafinyelela ngayo inqwaba yabantu, ngoba buyokwanela ngokuphelele kubantu abaningi futhi kulula kakhulu ukuyisebenzisa kunamakhompyutha.

Nokho, Imisebenzi yethula i-iPad yokuqala ngesikhathi lapho kwakukhona i-iPhone engu-3,5-intshi kanye ne-MacBook Air engu-13-intshi, ngakho ithebhulethi engu-10-intshi yayibonakala sengathi isengezo esinengqondo kumenyu. Manje sesineminyaka eyisikhombisa kamuva, ama-iPads aphushwa "kusuka ngezansi" yi-iPhone Plus enkulu futhi "kusuka phezulu" yi-MacBook ehlangene kakhulu. Ngaphezu kwalokho, ama-iPads nawo agcina ekhule aba ngama-diagonal amathathu, ngakho-ke umehluko obonakalayo ekuqaleni wasulwa.

Kuya ngokuya kuba nzima ukuthi amaphilisi e-Apple athole indawo emakethe, futhi nakuba eqhubeka nokudayiswa izikhathi ezingu-2,5 ngaphezu kwama-Mac, umkhuba ochazwe ngenhla awukakaqali ukushintsha amakhompyutha ngendlela enkulu. Ngokusho kuka-Cook, nakuba isidingo sama-iPads siqhubeka sinamandla kakhulu phakathi kwabantu abathenga ithebhulethi yabo yokuqala, i-Apple kumele iqale ixazulule iqiniso lokuthi abanikazi abaningi abakhona ngokuvamile abanaso isizathu sokushintsha amamodeli aneminyaka eminingana ubudala.

macbook kanye ne-ipad

I-iPad izohlala iminyaka eminingi

Umjikelezo wokushintsha, omele isikhathi lapho umsebenzisi eshintsha umkhiqizo okhona afake omusha, okwenza ama-iPad asondele kakhulu kuma-Mac kunama-iPhone. Okuhlobene nalokhu iqiniso elishiwo ngenhla lokuthi ama-iPads afinyelela inani eliphakeme eminyakeni emithathu edlule. Kusukela lapho, iphesenti elikhulu labasebenzisi lalingenaso isizathu sokuthenga i-iPad entsha nhlobo.

Abasebenzisi bavamise ukushintsha ama-iPhone (futhi ngenxa yezibopho nabaqhubi) ngemva kweminyaka emibili, abanye ngisho nangaphambili, kodwa ngama-iPads singagcina kalula iminqamulajuqu ephindwe kabili noma ephakeme. “Abathengi bahweba ngamathoyizi abo uma esekhulile futhi ehamba kancane. Kodwa nama-iPads amadala awakabi amadala futhi ahamba kancane okwamanje. Kuwubufakazi bokuphila isikhathi eside kwemikhiqizo," waphawula umhlaziyi uBen Bajarin.

Amakhasimende amaningi ayefuna i-iPad athenge ithebhulethi ye-Apple eminyakeni embalwa edlule, futhi sasingekho isizathu sokushintsha kusukela ku-iPads yesizukulwane sesi-4, amamodeli amadala we-Air noma i-Mini, ngoba asengaphezu kokwanele kulokho akudingayo. I-Apple izamile ukufinyelela ingxenye entsha yamakhasimende ane-iPad Pros, kodwa ngenani eliphelele kuseyiqembu elilinganiselwe ngokumelene nalokho okubizwa ngokuthi i-mainstream, efanekiselwa ikakhulukazi yi-iPad Air 2 nabo bonke abanduleli bayo.

Ubufakazi balokhu iqiniso lokuthi intengo emaphakathi ama-iPads adayiswe ngayo yehle ngekota yokugcina. Lokhu kusho ukuthi abantu babethenga kakhulu imishini eshibhile nendala. Isilinganiso sentengo yokuthengisa sikhuphuke kancane ngonyaka odlule ngemuva kokwethulwa kwe-iPad Pro ebiza kakhulu engu-9,7-intshi, kodwa ukukhula kwayo akuzange kuhlale.

Kuphi manje?

Ukugcwalisa uchungechunge "ngochwepheshe" kanye ne-iPad Pros emikhulu bekuyisixazululo esithokozisayo. Abasebenzisi nabathuthukisi ngokufanayo basahlola indlela yokusebenzisa ngempumelelo Ipensela ye-Apple, futhi amandla e-Smart Connector, akhethekile ku-iPad Pro, asazothuthukiswa ngokugcwele. Kunoma ikuphi, i-iPad Pro ngeke ilondoloze lonke uchungechunge iyodwa. I-Apple kufanele ibhekane ngokuyinhloko nesigaba esiphakathi sama-iPads, amelwe yi-iPad Air 2.

Lokhu kungase futhi kube enye yezinkinga. I-Apple ibilokhu ithengisa i-iPad Air 2 ingashintshiwe kusukela ekwindla ka-2014. Kusukela lapho, igxile kakhulu noma kancane kuma-iPad Pros kuphela, ngakho-ke ayizange inikeze ngisho namakhasimende ithuba lokushintshela emshinini omusha, othuthukisiwe iminyaka embalwa.

Kubasebenzisi abaningi, akuwenzi umqondo ukushintshela ku-iPad Pro ebiza kakhulu, ngoba ngeke bamane basebenzise imisebenzi yabo, futhi i-iPad Air yabo ngisho nabadala basebenza kakhulu. Kwa-Apple, inselelo enkulu manje ukuletha i-iPad engakhanga uquqaba, ukuze kungabi nje ngezinto ezincane njengokwandisa isitoreji njengonyaka odlule.

Ngakho-ke, ezinyangeni ezisanda kwedlula kube nenkulumo yokuthi i-Apple ilungiselela uhlobo olusha ngokuphelele lwe-iPad "ejwayelekile", umlandeli onengqondo we-iPad Air 2, okufanele ilethe isibonisi esingama-intshi angu-10,5 esinama-bezel amancane. Lolu hlobo loshintsho kufanele kube yisiqalo sokuthi i-Apple ithole amakhasimende akhona ukuthi athenge umshini omusha. Nakuba i-iPad ihambe ibanga elide ukusuka esizukulwaneni sokuqala kuya ku-Air yesibili, akukhona ukuthi ihluke kakhulu ekuqaleni, futhi i-Air 2 isivele inhle kangangokuthi ngisho nokuthuthukiswa okuncane kwabangaphakathi ngeke kusebenze.

Yebo-ke, akugcini ngokubukeka, kodwa kuyacaca ukuthi imvamisa yikho okugqugquzela ukuthi kususwe endala kufakwe entsha. Okulandelayo, kuzoba ku-Apple ukuthi ilibona kanjani ngeso lengqondo ikusasa lamaphilisi ayo. Uma ifuna ngempela ukuncintisana kakhulu namakhompyutha, kufanele igxile kakhulu ku-iOS nezici eziqondene ngqo nama-iPads. Kuvame ukugxekwa ukuthi ama-iPhones athola izindaba eziningi futhi i-iPad ayinakho, nakuba igumbi lokuthuthukisa noma ukuhambisa uhlelo lokusebenza likhulu.

“Sinezinto ezijabulisayo esizigcinele i-iPad. Ngisenethemba elikhulu lokuthi singawuthathaphi lo mkhiqizo ... ngakho ngibona izinto eziningi ezinhle futhi nginethemba lemiphumela engcono," i-CEO ye-Apple u-Tim Cook uzame ukuqinisa abatshalizimali mayelana nekusasa eliqhakazile ocingweni lwengqungquthela. Ngaphandle kwalokho, akakwazanga ukusho izinto eziningi ezinhle mayelana nama-iPads.

Ngokuqondene nekota edlule okukhulunywa ngayo kakhulu, kuthiwa i-Apple ibiyibukela phansi inzalo futhi ngenxa yezinkinga ngomunye wabahlinzeki, ayikwazanga ukuthengisa ama-iPads amaningi ngendlela ebingaba nawo. Ukwengeza, ngenxa yokunganele kwempahla, u-Cook akalindele ukuthi isimo sizothuthuka kakhulu kwikota ezayo. Kungakho ekhulume ngaphandle kwezindawo zamanje ukudlulisa okuthile okuhle, ngakho-ke singalindela kuphela ukuthi ama-iPads amasha azofika nini.

Phambilini, u-Apple wethule amaphilisi amasha entwasahlobo nasekwindla, futhi ngokwemibiko yakamuva, kokubili okuhlukile kuyadlalwa. Kodwa-ke, kungekudala, lo nyaka ungaba obaluleke kakhulu kuma-iPads. I-Apple idinga ukuvuselela isithakazelo futhi ihehe abasebenzisi abasha noma iphoqelele abakhona ukuthi bashintshe.

.