UFiliphu Novotny Kwikota yokugcina, i-Apple ilethe ngaphezu kwezigidi ezingu-20 zamadola ekulweni nengculazi. Lesi samba saqoqwa ngezinjongo zokupha ngenxa yomnikelo wengxenye yokuthengisa ezitolo ezingokwenyama neziku-inthanethi futhi senza ingxenye yesihlanu ephelele yenani eliphelele i-Apple elinikele ngayo kuze kube manje ekulweni nesifo esibulalayo.
Usuku Lomhlaba Lwengculazi lwalo nyaka belukhethekile ngokomlando ku-Apple. Nakuba umkhankaso woMkhiqizo (RED) owethulwa inkampani yaseCalifornia ubusho kuphela ukuthengiswa kwemikhiqizo embalwa ehlotshiswe ngokubomvu okwamanje, kulo nyaka yonke eminye imikhiqizo edayiswa i-Apple ime eduze kwezinsiza ezibomvu nama-iPod. I-Apple ngoDisemba 1 ezinikezelwe ingxenye yakho konke ukuthengiswa kwezitini nodaka kanye nezitolo eziku-inthanethi ziya kwabaswele.
Ukwethulwa kwesigaba esikhethekile se-App Store bekuhlukile, lapho inani lezinhlelo zokusebenza eziningi nezingaziwa kakhulu zethulwe okwesikhashana zisongwe ngomkhiqizo (RED). Phakathi kwabo singathola futhi izicelo zakudala ezifana Angry Birds, Ngabathathu!, Iphepha ngo-53 noma Sula. Ukuthengiswa kwesoftware evela ku-App Store kulethe imali emkhankasweni hhayi ngoDisemba 1 kuphela, kodwa nangezinsuku ezilandelayo.
Ngokusho kuka-Apple, uhlelo lwalo nyaka silethe inani elingakaze libonwe kulo mkhankaso. “Ngijabule kakhulu ukumemezela ukuthi umnikelo wethu kule kota uzoba ngaphezu kuka-$20 million, okuyinani eliphakeme kunawo wonke emlandweni wenkampani,” kubhala uTim Cook encwadini ayibhalela abasebenzi bakhe. Ngalo mnikelo, ngokusho kwakhe, inani eliphelele ngemuva kokuphela kwale kota lizokhuphuka libe ngaphezu kwezigidi ezingu-100 zamaRandi. “Imali esiyiqoqile isindisa izimpilo zabantu futhi iletha ithemba kubantu abaswele. Kuyinto sonke esingaziqhenya ngayo ngokuyeseka, ”kungeza u-Cook, eveza ukuthi singalindela ukuthi i-Apple iqhubeke nokweseka uMkhiqizo (RED).
