Adam Kos Ilapha. E-Oakland, eCalifornia, icala ebelilindelwe isikhathi eside i-Epic Games vs. I-apula. Konke kuqale ngezinkulumo zokuvula zabameli bezinhlangothi zombili. Esokuqala siveza ukuziphatha okungahambisani nokuncintisana kanye nokuba yedwa, okwesibili kulandele ukuvikeleka, ubumfihlo, ukwethembeka kanye nekhwalithi. Lokhu ngokuqinisekile kuzoba yimpi ekhuphukayo, ngoba konke kumayelana nemali. Ngokunembayo, inqwaba yemali.
Kungaba njalo okuthakaselayo
Uma ubheka isimo ngombono we-Epic Games:
- I-App Store imelene nokuncintisana ngoba inomakhonya ku-iOS
- Ku-iOS, ayikho enye indlela yokusabalalisa okuqukethwe ngaphandle kwe-Apple
- Izinkokhelo ezingu-30% ziphezulu kakhulu
Uma ubheka lesi simo ngombono we-Apple:
- Siyakukhathalela ukuphepha, ubumfihlo nokwethembeka
- Ukugunyazwa kokuqukethwe kwe-App Store kuqinisekisa ikhwalithi yakho
- Izinga elingu-30% lehla laya ku-15% ngemva konyaka wokuqala ngaphandle kwalapho umthuthukisi Osohlelweni Lwamabhizinisi Amancane enza imali engaphezu kwesigidi samadola ngonyaka (yehla ngokuzenzakalelayo iye ku-15% ngemva konyaka wokuqala wokubhaliselwe)
Abameli be-Epic Games babize i-App Store "ngengadi enezindonga" esitatimendeni sabo sokuvula. Nokho, baveze ukuthi, ngokwesibonelo, ukuncintisana ngendlela yenkundla ye-Android kuvumela ukufakwa kokuqukethwe okuvela ekusabalaliseni ngaphandle kwe-Google Play. Kusho ukuthini? Ukuthi ufake isihloko esifanele ku-smartphone yakho ngqo kusuka kuwebhusayithi yonjiniyela. Kodwa inezingozi zayo, ngoba ifayela lokufaka lingaqukatha ikhodi enonya (eyenzeka nange-Fortnite). Inzuzo ukuthi uma uthenga okuqukethwe kwebhonasi ngesitolo esikhona esihlokweni, yonke imali iya kunjiniyela. Izintengo lapha nazo zivame ukushibhile ngokukhomishana kwesiteshi sokusabalalisa (imvamisa ngo-30%).
Igalari yezithombe
Ummeli wakwa-Apple uKaren Dunn uthe: "I-Epic ifuna sibe ama-android, kodwa asifuni ukuba yibo." Ubuye wengeza ukuthi nabasebenzisi bayo abafuni ukushintsha i-iOS ibe yi-Android. Akuyona nje i-App Store, kodwa yonke inkundla ye-iOS ivaliwe kusukela yasungulwa. I-Epic nayo ilwa nalokhu manje ukuze ifakazele ukuthi lena inhloso ye-Apple hhayi nje kuphela ngokwakha i-monopoly, kodwa futhi nokuvala umsebenzisi ku-ecosystem yayo ngaphandle kokuphuma kalula. Ama-imeyili avela kubaphathi bamanje nabangaphambili be-Apple abanjengoSteve Jobs, Phil Schiller, Craig Federighi, Eddy Cue, kanye noScott Forstall ethulwe ngomzamo wokufakazela lesi simangalo.
Kungaba njalo okuthakaselayo
UPhill Schiller walwela ukuncishiswa kakade ngo-2011
Ngaphandle kweyodwa yazo, isuselwe kuPhil Schiller ebuza inhloko yezinsizakalo zakwa-Apple, u-Eddy Cuo, osevele ngo-2011: "Ingabe sicabanga ukuthi ukuhlukaniswa kwethu kwe-70/30 kuzohlala phakade?" Kungaleso sikhathi lapho uSchiller wayesevele elwela ukwehliswa kwezinga ngo-30%. Ngokusho kwalesi sikhungo Bloomberg uphakamise ukuthi i-Apple ingashintsha inani lemali ngemuva kohlelo lokusebenza Isitolo sizofinyelela ku-$1 billion ngenzuzo ngonyaka. Uphakamise ukwehliswa kube ngu-25 noma 20%. Njengoba sazi manje, akazange aphumelele, kodwa washo ngaleso sikhathi ukuthi u-30% ngeke uhlale unomphela.
Kungaba njalo okuthakaselayo
Ukundiza emhlabeni wonke nge-Apple “Ngiyazi ukuthi kunempikiswano, ngikhuluma ngayo njengenye indlela yokubheka ubukhulu bebhizinisi, lokho esifuna ukukufeza nokuthi singahlala kanjani sincintisana,” Kusho uSchiller ngaleso sikhathi. Ukuqulwa kwecala lisezandleni zokuqala. Ngaphezu kwalokho, ngokusho kwabahlaziyi abaningi, konke kudlala ezandleni zika-Apple. Kodwa-ke, uma isimo singashintsha futhi inkantolo igcine ilahlekile, kungase kusho ukugunyaza ukwamukelwa kweziteshi ezengeziwe zokusabalalisa endaweni yesikhulumi, mhlawumbe okufana nalokho okwenzekayo njengamanje nge-Android.
