Wonke umdondoshiya wezobuchwepheshe unendlela ehlukile yokuvuza. Ingabe i-Apple noma i-Samsung ingcono?

Ngenkathi i-Apple yembula uhlelo lwamanje lwe-iPhone 14, ingabe umangazwe indlela ababebukeka ngayo nokuthi yini ababengayenza? Besazi cishe yonke into mayelana nokubukeka, imininingwane yekhamera kanye neqiniso lokuthi kuzoba ne-Dynamic Island, ebesingeke siyisho futhi besingayazi ngqo imisebenzi yaso. Kepha i-Samsung ayingcono kakhulu kune-Apple. Nakuba… 

Zombili izinkampani ziyizimbangi ezinkulu zodwa. I-Samsung iyona enkulu kakhulu ngokuthengiswa kwama-smartphone, ngoba ithola amaphuzu ikakhulukazi ngamamodeli ashibhile. Yize i-Apple ingeyesibili, inokuthengiswa okukhulu kakhulu, ngoba ama-iPhones ayo abiza kakhulu. Kodwa bobabili banesu elihluke ngokuphelele futhi akekho okwazi ukufihla lokho abafuna ukukhombisa umhlaba ku-Keynote elandelayo.

Igalari yezithombe

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Iliphi isu elihle? 

Kusuka kumqondo wokufinyelela olwazini, i-Apple kufanele kube iyona egcina isivalo esiqinile kulokho ekwenzayo. Ugcina yonke into ngaphansi kweso kuze kube umzuzu wokugcina, okungukuthi ukuqala kwe-Keynote. Kodwa noma kunjalo, ngandlela thize kuyambalekela, kungaba kubasebenzi abangazibophezeli noma i-supply chain exhunywe kubavuzi abahlukahlukene, ababese bencintisana ukuze babone ukuthi ubani phakathi kwabo ozoletha ulwazi olusha kuqala. Uma i-Apple ithuthukisa futhi yakha i-iPhone ngaphansi kophahla olulodwa, lokhu bekungeke kwenzeke, kodwa akunakwenzeka ngobuchwepheshe. Noma kunjalo, uma kubhekwa isu lakhe, kuphephile ukusho ukuthi sazi cishe yonke into ngemikhiqizo ehleliwe nangaphambi kokwethulwa okusemthethweni.

Igalari yezithombe #2

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Manje cabangela isimo kwa-Samsung. Lesi sakamuva sethula umugqa omusha wezingcingo zayo ezihamba phambili, i-Galaxy S23, kusasa. Sesiyazi konke ngabo, futhi empeleni akukho okungasethula lapha. Kodwa abakwaSamsung baxhumana nezintatheli ezisayina izivumelwano zokungadaluli, kodwa ezinye zakwamanye amazwe zisaphunyula. Kuzophinde kwenzeke ukuthi izitolo sezivele zinemikhiqizo emisha esitokweni futhi zithatha nezithombe zokupakishwa kwazo, kuzophinde kwenzeke ukuthi umuntu onenhlanhla abe nocingo lwakamuva esandleni bese ephakela iTwitter yakhe enezithombe zayo.

Kunzima ukwahlulela. U-Apple uthi leyo aura yemfihlakalo idlala indima ekwethuleni imikhiqizo yayo emisha. I-Samsung ngokusobala iyayizonda. Kepha u-Apple ulapha ngokuhleka, ukuthi naphezu komzamo owenzayo ekuphequluleni izindaba, ubalekela yonke into. I-Samsung kungenzeka ithembele kulokhu kahle, ngoba idala i-hype efanele ezungeze imikhiqizo yayo, lapho (cishe) wonke umuntu efuna ukwazi kusengaphambili ukuthi yini angabheka phambili kuyo. 

Futhi manje kukhona labo balandeli bomkhiqizo 

Umuntu udla yonke imilayezo ngoba ethanda ubuchwepheshe, umuntu avele adlule ngaphandle kokuthakasela. Umuntu uyawafunda bese ewaqhweba. Othile uyabaqalekisa ngokumosha yonke intokozo ye-Keynote nokushuba kwayo, futhi kukhona ojabulela izindaba abazilethayo. Kodwa-ke, ngenqubomgomo yayo eqinile, i-Apple izihlukanisa nomncintiswano, oye waqonda ukuthi isithakazelo esifanele emkhiqizweni sinokuthile kuso kusenesikhathi.

Igalari yezithombe #3

Ayikho ifoni (1)

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Isibonelo, i-Google isivele ikhombisile ama-Pixels ayo amasha ngoMeyi, kodwa yawethula ekwindla kuphela. Wenze okufanayo nangewashi lakhe kanye ne-tablet, engakayikhiphi. Nge-smartphone yayo yokuqala, i-Nothing yabe isiqhuba umkhankaso ocacile wokukhishwa kwezindaba kancane kancane, ingashiyi indawo yokuvuza, ngoba ikwazile ukusho yonke into ngaphambi kokuthi kuvuze noma yini. Into yokugcina esemthethweni kwakuyinani nokutholakala. Mhlawumbe i-Apple ingabuyekeza inqubomgomo yayo futhi izame ukwenza kangcono kancane. Kodwa umbuzo uhlala, yini engcono ngempela lapha.