Ondrej Holzman Unyaka wonke, i-Apple ibifuna umuntu ofanele isikhundla sokuba yinhloko yebhizinisi layo lokudayisa. Futhi lapho eyithola, kwadlula izinyanga ezingaphezu kweziyisithupha ngaphambi kokuba ahlale phansi esihlalweni sakhe esisha. Umuntu ofanelekayo ngowesifazane, igama lakhe ngu-Angela Ahrendtová, futhi uza e-Apple enedumela elikhulu. Ingabe owesifazane ontekenteke ekuqaleni, kodwa ubani ongumholi ozelwe ngaphakathi, angaphatha amakhulukhulu ezitolo zama-apula emhlabeni jikelele futhi anakekele ukuthengiswa kwe-inthanethi ngesikhathi esifanayo?
Ku-Tim Cook ekugcineni uthole i-VP entsha yokuthengisa nokudayisa ku-inthanethi, ukwaziswa I-Apple isivele ngo-Okthoba ngonyaka odlule. Nokho, ngaleso sikhathi, u-Angela Ahrendts wayesazinikele ngokugcwele esikhundleni sakhe njengomqondisi omkhulu we-fashion house Burrbery, lapho athola khona isikhathi esiyimpumelelo kakhulu emsebenzini wakhe kuze kube manje. Manje uza ku-Apple njengomholi onolwazi okwazile ukuvuselela uhlobo lwemfashini e-moribund kanye nenzuzo yalo kathathu. Eceleni kukaTim Cook noJony Ive, uzoba yedwa wesifazane ekuphathweni okuphezulu kwe-Apple, kodwa lokhu akumele kube yinkinga kuye, njengoba ezoletha isipiliyoni kuCupertino okungekho muntu - ngaphandle kukaTim Cook - onaso.
Kuyoba okubaluleke kakhulu ku-Apple ukuthi ngemva kwezinyanga eziyishumi nesishiyagalombili ezinde, lapho u-Tim Cook ephethe imisebenzi yebhizinisi nokuthengisa ngokwakhe, ingxenye ebalulekile izophinde ithole umphathi wayo. Ngemva kokuhamba kukaJohn Browett, ongazange ahlanganise ukucabanga kwakhe nesiko lenkampani futhi kwadingeka ahambe ngemva kwesigamu sonyaka, i-Apple Story - kokubili ngokomzimba nangokwe-inthanethi - yayiholwa ithimba labaphathi abanolwazi, kodwa ukungabi khona komholi kwaba. wezwa. I-Apple Story iyekile ukukhombisa imiphumela emangazayo ezinyangeni ezisanda kwedlula futhi uTim Cook kumele abe nomuzwa wokuthi izinguquko ezithile zidinga ukwenziwa. Isu lika-Apple elibheke ezitolo zalo alikashintshi iminyaka eminingi, kepha isikhathi sihamba ngendlela engenakugwemeka futhi kuyadingeka ukusabela. Kukulesi simo lapho u-Angela Ahrendts, okwazile ukwakha inethiwekhi eyaziwayo yezitolo emhlabeni wonke eBurberry, enendima ephelele okufanele ayidlale.
KuCook, impumelelo ka-Ahrendts endimeni yakhe entsha ibalulekile. Ngemuva kokufinyelela nokusayina uJohn Browett ngo-2012, akakwazi ukuntengantenga. Izinyanga neminyaka yokuphatha okungajabulisi ingaba nomthelela omubi endabeni ye-Apple. Kuze kube manje, nokho, ikheli lika-Ahrendts kwa-Apple belilihle kakhulu. Ngenkathi u-Cook ememezela ukuthembisana kwakhe umshado engxenyeni yonyaka edlule, abaningi babuka bemangele ukuthi isiphi isisulu umphathi wakwa-Apple akwazile ukusiheha enkampanini yakhe. Uza nomuntu omuhle ngempela ensimini yakhe futhi elindelwe kakhulu. Kodwa akukho okuzoba lula.
Uzalelwe imfashini
Nakuba eminyakeni yamuva nje u-Angela Ahrendtsová ubesebenza eGreat Britain, lapho esikhathini esingeside esidlule uthole ngisho nokwazisa ngoMbuso WaseBrithani, ukuthuthela kwakhe ku-Apple kuzoba ukubuya ekhaya. U-Ahrendts wakhulela endaweni engaphansi kwe-Indianapolis yaseNew Palestine, e-Indiana. Njengengane yesithathu kweziyisithupha zikasomabhizinisi omncane kanye nomodelayo, wagxila kwezemfashini kusukela esemncane. Izinyathelo zakhe zaziqondiswe e-Ball State University, lapho athola khona iziqu ze-bachelor kwezamabhizinisi nezokukhangisa ngo-1981. Ngemva kokuqeda isikole, wathuthela eNew York, lapho ayehlose ukuqala khona umsebenzi wakhe. Futhi wachuma.
Ngo-1989, waba ngumongameli weDonna Karan International, wabe esebamba isikhundla sokuba iphini likamongameli omkhulu kaHenri Bedel futhi wasebenza njengephini likamongameli weFifth & Pacific Companies, lapho ayebhekele khona umugqa ophelele wemikhiqizo kaLiz Claiborne. Ngo-2006, wathola isipho esivela ku-Burberry fashion house, ayengafuni ukuzwa ngayo ekuqaleni, kodwa ekugcineni wahlangana nendoda eyingozi yokuphila kwakhe, uChristopher Bailey, futhi wasamukela isicelo sokuba umqondisi omkhulu. Ngakho wathuthela eLondon nomyeni wakhe nezingane ezintathu futhi waqala ukuvuselela uhlobo lwemfashini olwalushabalala.
Ubuciko bokushayela
U-Ahrendts akezanga enkampanini yobukhulu futhi edume ngokuthi uBurberry namuhla. Ngokuphambene nalokho, isimo somkhiqizo onomlando omude osukela maphakathi nekhulu le-19 sasifana kakhulu naleso lapho i-Apple yazithola iku-1997. Futhi u-Ahrendts wayenguSteve Jobs omncane weBurberry, njengoba ekwazile ukubuyisela inkampani ezinyaweni zayo eminyakeni embalwa. Ngaphezu kwalokho, ukukhuphuka kuze kufike ezinkampanini eziyikhulu ezibaluleke kakhulu emhlabeni.
Iphothifoliyo kaBurberry yahlukaniswa ngesikhathi efika futhi umkhiqizo wawunenkinga yokulahlekelwa ukuthi ungubani. U-Ahrendts waqala ukuthatha isinyathelo ngokushesha - wathenga izinkampani zakwamanye amazwe ezazisebenzisa uhlobo lweBurberry futhi ngaleyo ndlela wanciphisa ukuhluka kwawo, futhi wanciphisa kakhulu imikhiqizo enikeziwe. Ngalezi zinyathelo, wayefuna ukwenza i-Burberry ibe yi-premium, ibhrendi ewubukhazikhazi futhi. Yingakho eshiye iphethini ye-tartan ejwayelekile kakhulu ku-Burberry emikhiqizweni embalwa kuphela. Endaweni yakhe entsha asebenza kuyo, wanciphisa izindleko, waxosha izisebenzi ezingenasidingo futhi kancane waqonda ngakusasa eliqhakazile.
“Ebukhazikhazini, indawo yonke izokubulala. Kusho ukuthi awuseyena umuntu owubukhazikhazi,” kusho u-Ahrendtsová engxoxweni yakhe I-Harvard Business Review. “Futhi kancane kancane saba yonke indawo. UBurberry wayedinga okungaphezu nje kwenkampani yaseBrithani endala, ethandekayo. Kwakudingeka ithuthukiswe ibe uhlobo lwemfashini olunethezeka emhlabeni wonke olungaqhudelana nokuncintisana okukhulu kakhulu.”
Uma sibheka emuva emsebenzini ka-Angela Ahrendts eBurberry manje, singasho ukuthi umsebenzi wakhe ube yimpumelelo. Imali engenayo yaphindeka kathathu ngesikhathi sokubusa kwakhe indlu yemfashini futhi uBurberry wakwazi ukwakha izitolo ezingaphezu kuka-500 emhlabeni jikelele. Kungakho manje isibalwa nemikhiqizo emihlanu emikhulu kanokusho emhlabeni.
Ukuxhumana nomhlaba wamanje
Kodwa-ke, i-Apple ayiqashi u-Ahrendts oneminyaka engama-500 ukuthi aphathe yonke inkampani. Yiqiniso, lesi sikhundla sihlala no-Tim Cook, kodwa u-Ahrendtsová futhi uletha ulwazi lwakhe olukhulu emkhakheni webhizinisi. Izitolo ezingaphezu kuka-XNUMX zezitini nodaka emhlabeni wonke akwazi ukuzakha eBurberry zikhuluma kakhulu. Ngaphezu kwalokho, u-Ahrendts uzoba ngumphathi wokuqala we-Apple ozoba nokuqondisa okuphelele hhayi nje kuphela kwezokudayisa, kodwa futhi nokuthengiswa kwe-intanethi, ekugcineni kungase kube igunya elibaluleke kakhulu. Ngisho nokuthengiswa kwe-inthanethi nokuxhuma isitolo nobuchwepheshe bamuva, u-Ahrendts unolwazi oluningi esiteshini sakhe saseBrithani, futhi umbono wakhe ucacile.
“Ngikhulele emhlabeni futhi ngikhuluma isiNgisi. Izizukulwane ezilandelayo zikhulela emhlabeni wedijithali futhi zikhuluma nabantu. Noma nini lapho ukhuluma nabasebenzi noma amakhasimende, kufanele ukwenze enkundleni yezokuxhumana, ngoba yindlela abantu abakhuluma ngayo namuhla." echaza U-Ahrendts ecabanga ngezwe lanamuhla kusasele unyaka ngaphambi kokuthi u-Apple amemezele ukuthi uyamqasha. Kufanele kukhunjulwe ukuthi akazange ayale noma iyiphi inkampani yezobuchwepheshe ekhiqiza amadivaysi eselula. Kwakusewumkhiqizo wemfashini, kodwa u-Ahrendts waqaphela ukuthi amadivaysi eselula, i-intanethi kanye nezinkundla zokuxhumana yikho abantu abanentshisekelo kukho namuhla.
Ngokusho kwakhe, izingcingo eziphathwayo ziyithuluzi lokungena ezimfihlo zomkhiqizo. Ezitolo zesikhathi esizayo, umsebenzisi kufanele azizwe sengathi ufake iwebhusayithi. Amakhasimende azodinga ukwethula imikhiqizo equkethe ama-chips ahlinzeka ngolwazi olubalulekile, futhi izitolo zizodinga futhi ukuluka ezinye izinto ezisebenzisanayo, njengevidiyo edlalayo lapho umuntu elanda umkhiqizo. Yilokho kanye u-Angela Ahrendts anakho mayelana nekusasa lezitolo, osekuvele kungemuva komnyango, futhi kungasho okuningi mayelana nokuthi i-Apple Story yesithonjana izothuthuka kanjani.
Nakuba i-Apple isakha izitolo ezintsha nezintsha, ukukhula kwazo kwehle kakhulu. Eminyakeni emithathu noma emine nje edlule, ukuthengisa kukhule ngamaphesenti angaphezu kuka-40 unyaka nonyaka, ngo-2012 kwakungamaphesenti angama-33, futhi ngonyaka odlule baze baqeda i-Apple Story ngebhalansi yokukhula ngo-7% kuphela uma kuqhathaniswa nesikhathi esedlule. .
Amanani afanayo
Okubaluleke ngokufanayo ku-Tim Cook yiqiniso lokuthi u-Angela Ahrendts wabelana ngamavelu afana ne-Apple. Njengoba uJohn Browett afakazela, ungaba ohamba phambili emkhakheni wakho, kodwa uma ungawamukeli isiko lenkampani, ngeke uphumelele. UBrowett ubeke inzuzo phezu kokuhlangenwe nakho kwamakhasimende futhi waphela. U-Ahrendtsová, ngakolunye uhlangothi, ubheka yonke into ngelensi ethe ukuhluka kancane.
"Kimina, impumelelo yeqiniso kaBurberry ayilinganiswa ngokukhula kwezimali noma inani lomkhiqizo, kodwa ngokuthile okungaphezulu komuntu: elinye lamasiko axhumene kakhulu, adala futhi anozwela emhlabeni namuhla, azungeza amanani ajwayelekile futhi axhunywe umbono ovamile." wabhala U-Ahrendts ngonyaka odlule ngemuva kokuthi kwaziwa ukuthi uzoya ku-Apple. Iminyaka eyisishiyagalombili yokwakha yagcina idale inkampani u-Ahrendts athi wayehlale efuna ukuyisebenzela, futhi ulwazi lwakhe eBurberry lwamfundisa into eyodwa: "Isipiliyoni esinamandla siqinise inkolelo yami eqinile yokuthi imayelana nabantu."
U-Ahrendts, uma kungenjalo umKristu ozinikele ofunda iBhayibheli nsuku zonke, cishe ngeke abe nenkinga yokungena esikweni le-Apple eliqondile. Okungenani maqondana namagugu nemibono eshiwoyo. Yize i-Apple ingathengisi ubucwebe nezimpahla zokugqoka ngezigidi, imikhiqizo yayo ijwayele ukuba yimpahla ephambili kakhulu emhlabeni wezobuchwepheshe. Yile makethe u-Ahrendts ayiqonda kahle, njengoba nje eqonda isidingo sokuqinisekisa ulwazi olungcono kakhulu kumakhasimende ezitolo zakhe. Yilokho uBurberry ayehlala ekhuluma ngakho, yilokho u-Apple ayehlala ekhuluma ngakho. Kodwa-ke, ngenxa ka-Ahrendts, i-Apple Story manje ingadlulela ezingeni elilandelayo, ngoba umuntu waseMelika ofana naye uyazi kahle ukubaluleka kwenkathi yedijithali, futhi bambalwa abantu emhlabeni abaye bakwazi ukuyixhuma nesipiliyoni sokuthenga. uqobo njengaye.
Ngaphansi kobuholi bakhe, uBurberry waqala ukwamukela ngentshiseko konke okusha okusanda kuvela emakethe. I-Ahrendts nobuchwepheshe, lokhu kuxhumana kungokwakho njengoba mhlawumbe kungekho okunye. Ube ngomunye wabokuqala ukuqaphela amandla e-Instagram futhi waqala ukuyisebenzisela ukukhangisa uhlobo lwakhe. Ekujuleni kweBurberry, uphinde wasebenzisa ezinye izinkundla zokuxhumana ezifana ne-Facebook ne-Twitter, waphinde wasebenzisa omagazini bomhlaba ukuze bakhangise. Ngaphansi kwakhe, uBurberry wakhula waba uhlobo lwesimanje ngempela lwekhulu lama-21. Uma sibheka i-Apple kule angle, inkampani ehlala inamahloni abezindaba futhi enganaki isala ngemuva kakhulu. Kwanele nje ukuqhathanisa ukuxhumana kwe-Apple ezinkundleni zokuxhumana, okungukuthi, lapho namuhla ingxenye ebaluleke kakhulu yomzabalazo wokuncintisana yenzeka.
I-Apple ibilokhu ihlezi iphansi kakhulu ekuxhumaneni kwayo nekhasimende. Ijwayele ukunikeza isevisi enhle ezitolo zayo, kodwa kubonakala sengathi ngo-2014 lokho akusanele. Ngakho-ke kuzothakazelisa kakhulu ukubona ukuthi izitolo zakwa-Apple zizoguquka kanjani ngaphansi kwe-Ahrendts. Iqiniso lokuthi u-Tim Cook wayezimisele ukulinda isikhathi esingaphezu kwesigamu sonyaka ukuze afake okusha kufakazela ukuthi ukholelwa ngokuqinile kumlingani wakhe omusha. "Ugcizelela kakhulu ulwazi lwamakhasimende njengoba senza," u-Cook echaza ku-imeyili kubasebenzi ngesikhathi ememezela ukuqashwa kuka-Ahrendts ngonyaka odlule. "Ukholelwa ekucebiseni izimpilo zabanye futhi uhlakaniphe njengosathane." U-Ahrendtsová uzoxoxwa naye kuphela u-Tim Cook, ngakho-ke kuzoba kuye ukuthi uzokuvumela kangakanani ukuguqulwa kokuthengiswa kwama-apula.
Mhlawumbe ugibe
Akukona konke lokho okucwebezelayo okuyigolide, kusho isaga esaziwayo sesiCzech, futhi nakulokhu ngeke sikwazi ukuhoxisa izimo ezimnyama. Abanye bathi u-Angela Ahrendts uyiqashi elingcono kakhulu elenziwe i-Apple selokhu yabuyisela uSteve Jobs ebhodini ngo-1997. Ngesikhathi esifanayo, nokho, kuyadingeka ukuqaphela ukuthi umuntu manje uyeza ku-Apple, ongakaze abe nokufana ezinhlwini zenkampani kuze kube manje.
U-Angela Ahrendts uyinkanyezi, isihlabani somhlaba, manje esingena emphakathini lapho ukuxhumana kwabantu abasezikhundleni eziphezulu nabezindaba noma ukubamba iqhaza kwabo emaphathini kuthathwa njengomcimbi oyingqayizivele. Phakathi nomsebenzi wakhe, u-Ahrendts wayezungezwe osaziwayo abavela embonini yomculo namafilimu, wayevame ukubonakala esidlangalaleni, ecela izembozo zomagazini. Impela ubengeyena umqondisi othule odonsa izintambo ngemuva. Yeka umehluko ebuholini bamanje be-Apple. Nakuba sekushiwo ukuthi uzongena kalula ku-Apple ngokwamanani, kungase kungabi lula ku-Ahrendts ukuba avumelane nokusebenza kwenkampani.
Kuze kube manje, usomabhizinisi wesifazane onomdlandla ubejwayele ukwenza izingxoxo noma nini lapho othile ezicela, ukugcina ukuxhumana namakhasimende nokuxhumana ngenkuthalo ezinkundleni zokuxhumana. Kodwa manje useza endaweni lapho engeke abe umuntu ophakeme kunabo bonke, futhi kuzojabulisa kakhulu ukubona ukuthi yisiphi isikhundla asithatha kwa-Apple. Kungakhathaliseki ukuthi uTim Cook noma uJony Ive, amadoda amabili anamandla ka-Apple, azoyiqondisa, futhi inkanyezi ekhanyayo izoba inyosi esebenza kanzima, futhi ngaphandle akukho lutho oluzoshintsha ku-colossus enkulu, okuthi, ngisho nangemva kokuhamba kukaSteve Jobs, isekelwe ekusithekeni okukhulu nasebudlelwaneni obungahlangene nomphakathi, noma u-Angela Ahrendtsová uzoqala ukuguqula i-Apple ngomfanekiso wakhe, futhi akukho lapho kubhalwe khona ukuthi akakwazi ukusuka ezitolo ashintshe isithombe senkampani enjalo.
Uma ngempela enalo ithonya elingako endimeni yakhe entsha futhi engavimbeki, abanye babikezela ukuthi singabheka i-CEO yesikhathi esizayo ye-Apple. Nokho, izimo ezinjalo azikagcwaliseki. U-Angela Ahrendts manje akezi ukuzophatha yonke inkampani, noma ngisho nokuthuthukiswa kwemikhiqizo yayo. Umsebenzi wakhe wokuqala kuzoba ukuhlanganisa imisebenzi yokuthengisa ye-Apple neye-inthanethi, abeke umbono ocacile, futhi abuyisele izitolo ze-Apple phezulu kwenqubekelaphambili kanye namashadi okulinganisa abasebenzisi ngemuva kwezinyanga zesiphithiphithi esibonakalayo.
kanye neqiniso lokuthi igama lakhe akuyena u-Ahrendtsová, kodwa u-Ahrendts kuphela, imikhuba emibi yezintatheli zaseCzech idonsa izindlebe namehlo ami.
Kuyathakazelisa ukuthi awunandaba no-Cook, Cook, Jobs, njll. Ukutsheka kungokwemvelo.
udida imigomo yokutsheka nokutshekisa
Anginankinga ngokungeza i-ova emagameni abanye abantu
ngaphandle kwalokho, kuyangikhathaza kuseva enjengale, engingayithathi njenge-boulevard yezixuku ezingenalutho futhi lapho sazi khona ubulili noma ingabhalwa ngendlela ehlukile.
ngokucacile ukutsheka / ukwehla, nokho, yini ekukhathaza kangaka mayelana ne-ova?
akuwona umkhuba omubi lo, ubhalwe kanje yonke indawo. ufuna ukuyibhala kanjani futhi?
kanjani futhi? Hhayi-ke, ubani igama lakhe langempela, kuyiqiniso ukuthi alipelwanga yonke indawo, yonke indawo emhlabeni bhala igama lakhe ngendlela eliyiyo ngempela, akungikhathazi, ngoba akusilo igama lakhe, njengoHillary Clinton, njll., izizathu zasungulwa ongoti bezilimi , abangithandi nje
Nakanjani hhayi yonke indawo emhlabeni, kuncike kakhulu ekwakhekeni kolimi. Isibonelo, ngesiLithuanian ngiphinde ngifake amagama abesilisa, uStevas Jobsas noTimas Cookas :-)
Inezizathu zayo.
http://prirucka.ujc.cas.cz/?id=700
Anginandaba nomkhuba omubi wezintatheli zaseCzech ukubhala ngesiCzech.
Ukubhebha ingquza. cishe eminyakeni engu-30 edlule, angizange ngibone lapho u-Milos Skalaka ethula i-disco ku-CST enegama: USamantha Foxova uyadlala namuhla. futhi ngisamthanda eminyakeni embalwa kamuva, lapho eqaphela iphutha lakhe, ukuthi le "ntokazi" yayingabizwa ngokuthi uSamantha Fox, kodwa uSamantha Fox. Cili, uma ngitolika amagama angaphandle, uma nje ngiwabhala ngendlela efanele ngokwegrama ngokwezwe lapho igama lavela khona. USamanta Fox nguSamanata Fox, uLaurene Jobs akayena uLaurene Jobs, unkulunkulu makakwenqabele ukusebenza kanzima;). Uxolo, iyindawo ehlukile. Ngaphandle kwenhlangano, wonke umuntu ukhubazekile. ngiyacela, nathi asiyibhebhe. Uma othile enokuthile okubhalwe ekhadini lakhe likamazisi, masilobe ezihlokweni futhi singakwenzi kube indaba yolimi lwesi-Czech, oseluphelelwe yisikhathi ngemva kwamakhulu amaningi eminyaka;)
Ngiyaqonda ukuthi uma ubheka inani lamaphutha ohlelo owenze embhalweni wakho, kufanele uzonde kakhulu i-CJ. Kodwa angazi ngempela ukuthi kungani abanye (okuhlanganisa nabahleli) kufanele bahambise kuyo.
Noma kungaba njalo, indatshana ayikho ngesi-Czech, iwulimi oludala lwebhizinisi lwe-oda loku-1.
(UBurberry)… "ingenye yamasiko axhumene kakhulu, anobuhlakani futhi anozwela emhlabeni namuhla, azungeza izindinganiso ezifanayo futhi axhunywe umbono ofanayo," - yayisho ukuthini imbongi ngalokhu kuthululwa? Amanani ajwayelekile kanye nozwelo enkampanini ethengisa ama-rags anenani eliphakeme kakhulu kuma-snobs?
Hmm. Ngake ngabona i-video kababa uMára, lapho athi ngesikhathi eqala, wayengasazi nesiCzech, kodwa kwakungabalulekile. Bekubalulekile ukudlulisa umbono wami, futhi isihloko sinakho, noma ngabe kukhona ukuphamba futhi isihloko singase sibonakale "njengolimi lwezinkampani" kwabanye, mhlawumbe uma ngibhekisisa, ngingase ngithole izinto ezimbi lapha nalapha...
Sonke siyaguquka kanjalo nombhali. Ngakolunye uhlangothi, uma kuqhathaniswa nezinye iziphakeli zethu zezindaba, ulimi lwethu lwendabuko lapha luyisibonelo ngokuphelele. Kunoma yikuphi, ngingathanda ukwamukela ingxoxo ngesihloko, ngingathanda ukuxazulula isipelingi ngokuqondile nomlobi ekhelini lakhe, elingatholakala ukuthintana.