Vala isikhangiso

Kungase kuzwakale kuhlanya ekuqaleni, kodwa u-Andrew Murphy we Wolf Ventures ngempela sina uphendula umbuzo, lapho i-Apple ingawina i-Oscar yayo yokuqala:

Sicabanga ukuthi i-Apple izowina i-Oscar phakathi neminyaka emihlanu. Kungaleso sikhathi esingakanani kuzomthatha ukwandisa ukutshalwa kwezimali kokuqukethwe kwangempela kusuka ngaphansi kwezigidi ezingu-200 zamaRandi namuhla kuya kumadola ayizigidi eziyizinkulungwane ezinhlanu kuya kweziyisikhombisa ngonyaka. Isizathu sokuthi silindele lolu hlobo lokutshalwa kwezimali oluvela kwa-Apple kokuqukethwe kwangempela eminyakeni emihlanu kusukela manje yingoba i-Apple idinga ukuhlangana neNetflix ne-Amazon, kanti owake wasebenzisa imali engaphezu kwezigidigidi eziyi-10 ngonyaka ngaleso sikhathi.

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Izinhlelo ze-TV ezintsha zika-Apple ziyisiqalo nje. Silindele ukuthi iNetflix, i-Amazon kanye ne-Apple baqhubeke nokukhulisa ukutshalwa kwezimali kokuqukethwe eminyakeni ezayo. Futhi uzokhokha ngalokho okutholayo. I-Netflix ne-Apple ekugcineni bazozuza ukubuyekezwa okufanayo kwe-rave ngokuqukethwe kwabo okukhethekile i-Amazon ekuthola manje. Sikholelwa ngokuqinile ezinzuzweni zokulethwa kokuqukethwe okusabalalisiwe kanye nabanikazi bokuqukethwe abasabalalisiwe. I-Apple isesimweni esihle sokutshala imali okubalulekile kokuqukethwe kwangempela, ukukusabalalisa ngezindlela ezintsha, futhi kwandise ukusebenzisana kuyo yonke indawo yayo enkulu yabasebenzisi namadivayisi. Sikholelwa ukuthi lesi sikhundla esinamandla ekugcineni sizoholela ekuwineni okukhulu kwe-Apple. Kuze kube yileso sikhathi, ujabulele ama-Oscars!

I-Loup Ventures iyifemu ye-VC yokutshalwa kwezimali egxile ezintweni ezingokoqobo nezingathandwa kwabathelisi esikubona, ubuhlakani bokwenziwa kanye namarobhothi, eyasungulwa ngonyaka odlule nguGene Munster kanye nozakwabo. Phambilini ubesebenza njengomhlaziyi iminyaka eminingi, phakathi kwezinye izinto, nenkampani yakwa-Apple, ngakho unokuqonda okuhle ngokusebenza kwayo. Kodwa lokho nje eceleni.

Kubalulekile ukusho mayelana nombhalo ocashunwe ngenhla ukuthi umbono wokuthi i-Apple iwine i-Oscar awulona iqiniso. Kulo nyaka, i-Amazon ibe insizakalo yokuqala yokusakaza ukuthola ukuhlonishwa okukhulu kuma-Academy Awards.

Drama IManchester ngasolwandle, lapho i-Amazon ithenge khona amalungelo okusabalalisa, ithole ukuqokwa okuyisithupha emikhakheni emikhulu, okuhlanganisa ne-Best Picture. Le filimu iwine ama-Oscars ngendima eyinhloko yowesilisa (uCasey Affleck) kanye nomdlalo wesikrini (uKenneth Lonergan). I-Netflix nayo isivele inamagama aqokwe kuma-Oscar kusukela yaqala ukuthenga amalungelo, kodwa kuze kube manje kuphela esigabeni samadokhumentari.

Okwamanje, i-Apple ingemuva komncintiswano kulokhu, kodwa ngeke babe kulo nyaka izindaba Iplanethi yezinhlelo zokusebenza a I-Carpool Karaoke owokuqala kuphela ngesikhathi esifanayo owokugcina. I-Apple izofuna ngokuyinhloko ukuthinta imakethe ngalokhu futhi ayifihli ukuthi ihlela ukutshalwa kwezimali okwengeziwe kokuqukethwe kwayo.

Ngokwentuthuko kuze kube manje - ephinde ibonakale ngokukhuluma kukaLoup Ventures ngokusatshalaliswa okuhlakazekile nabanikazi bokuqukethwe - ngaphezu kwalokho, okuqukethwe okuphathelene nobunikazi nokukhethekile kuzoba ukhiye ekuheheni abasebenzisi nasekuthuthukiseni isimo semakethe. Lokhu manje sekuqinisekiswa ngabakwaNetflix futhi ngokuya ngokuya nge-Amazon endaweni yochungechunge namafilimu. Abaningi manje balinde i-Apple, eqala ngokhiye ophansi nge-Apple Music kodwa engase ibe umdlali onamandla ngokufanayo.

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