Amaya Toman Ingabe uke wawudlala umdlalo othi "2048"? Uma kungenjalo, kufanele ukuthi okungenani uzwile ngaye. Kulula uma uthi nhlá, kodwa kuyalutha kakhulu, futhi sekuzuze inani elimangalisayo labalandeli emhlabeni wonke abachitha sonke isikhathi samahhala beshelela izikwele ezinezinombolo. Eminye imidlalo ebonakala ilula efana ne-"ZigZag", "Twist" noma "Stick Hero" ayidumile kangako futhi iyalutha.
Umndeni uyisisekelo
Yonke le misebenzi yobuciko - neminye cishe engamashumi ayisithupha - ingumsebenzi wabantu abahlanu abavela ku-French developer studio Ketchapp Games. Abadingi ngisho ihhovisi ukuthuthukisa imikhiqizo yabo. Ngekota yokugcina ka-2015, Imidlalo ye-Ketchapp yayiyi, ngokusho kwedatha evela I-Sensor Tower umsabalalisi wesihlanu omkhulu wezinhlelo zokusebenza ze-iPhone e-United States mayelana nokulandwayo. Imfihlo yale mpumelelo ilele ikakhulukazi ekuhlanganisweni kwebhizinisi elihlakaniphile, izilinganiso ezinhle namaqhinga acatshangelwe kahle.
I-Ketchapp yasungulwa abafowethu uMichel no-Antoine Morcos ngo-2014. Abaveli kakhulu emphakathini, kodwa u-Antoine wenze ingxoxo ye-inthanethi eNyakatho. I-TechInsider.
Endabeni ye-Ketchapp, kunesivumelwano esinamandla sokuthi ngokungangabazeki iyimodeli yebhizinisi ephumelelayo. Imidlalo le nkampani encane yaseFrance eyikhiphela emhlabeni ayidalwanga yiyo. Njalo ngeviki, i-Ketchapp ithola izinhlinzeko ezingaba yikhulu ezivela konjiniyela abahlukahlukene, bese ikhetha kubo imidlalo enamandla okuba i-megahit.
Abaqhubi be-Ketchapp kwesinye isikhathi badlula e-App Store ngokwabo befuna imidlalo abafuna ukuyifaka ngaphansi kwelayisensi yabo. Cishe izitudiyo ezingamashumi amathathu emhlabeni wonke zisebenzela "umndeni wakwaKetchapp". Ezimweni eziningi, lokhu ukubheja kokungaqiniseki futhi akusebenzi ngaso sonke isikhathi, kodwa i-Ketchapp inezimpumelelo eziningi kunokwehluleka. "Kufana kunoma yiliphi ibhizinisi," kusho u-Antoine Morcos.
Amahithi angaphikiswa afaka, ngokwesibonelo, umdlalo osuvele ushiwo "2048", othole ukulandwa kwezigidi ezingu-70. I-"ZigZag" ilandwe ngabasebenzisi abayizigidi ezingama-58, "Stick Hero" ngezigidi ezingama-47. Sekukonke, imidlalo ekhiqizwe yi-Ketchapp ibe nokulandwa okungaphezu kwesigamu sebhiliyoni.
Ingxenye yempumelelo ilele ohlotsheni lwemidlalo i-Ketchapp eyibeka emhlabeni. “Asimenzeli umdlalo umdlali ojwayelekile,” kusho uMorcos. "Kuyisu elifanayo u-Atari alisebenzisa ngemidlalo yabo ye-arcade.".
Sinalo igciwane ngokuqinisekile
NgokukaMorcos, isu lokukhuthaza umdlalo lilula. Umsunguli wenkampani uthi ingxenye yokukhula kokuduma kwezinhlelo zokusebenza ze-Ketchapp i-organic, futhi i-Ketchapp ayikhokhi izikhangiso zemidlalo yayo. Kunalokho, bathembele ekukhangiseni ngaphakathi kwemidlalo yabo ngendlela yama-pop-up. "Sincamela ukuncika ekukhuleni okungokwemvelo kokulandwayo," kusho uMorcos. "Uma umdlalo mubi, ngeke usabalale."
Uma wethula umdlalo owodwa we-Ketchapp, enye yezinto zokuqala ozoyibona isikhangiso somunye umdlalo ophuma ekukhiqizweni kwawo. Ngemali encane, abasebenzisi bangasusa lezi zikhangiso, kodwa imali engenayo evela kulezi zikhangiso iningi le-Ketchapp. Ukukhangisa kule midlalo - njengoba kunjalo ngezinhlelo zokusebenza zamahhala - kubusiswe ngempela, kokubili ngendlela yama-pop-ups kanye nesimo samabhanela amancane phezulu noma phansi kwesikrini.
Igalari yezithombe
I-Ketchapp futhi ithuthukisa umsebenzi omkhulu ezinkundleni zokuxhumana, okuyithuluzi elinamandla ngempela kulokhu. Yabo Ikhasi le-Facebook ithokozela abalandeli abangaphezu kwezigidi ezingu-2,2 futhi ayifaki nje kuphela amavidiyo abantu abadlala le midlalo eshiwo ngenhla, kodwa nama-GIF ajabulisayo nezimpendulo zabanikeli. Le nkampani iphinde inikeze ama-retweets kulabo abayithumela isithombe-skrini samaphuzu aphezulu komunye wemidlalo yayo.
Kodwa akuwona wonke umuntu okholelwa emahemuhemu mayelana nokusabalala kwegciwane lokuthandwa kwemidlalo ye-Ketchapp. U-Jonathan Kay, umsunguli kanye nesikhulu esiphezulu se-Apptopia, uyawungabaza kakhulu lo mbono. "Uma ukukhushulwa kwezinto eziphilayo kubasebenzisi abakhona kungasebenzi, kungani iziqhwaga ezifana ne-Disney noma i-EA zingatshala izigidi zamaRandi ekutholeni amakhasimende amasha?" "Angicabangi ukuthi kuzoba lula kanjalo." "Kodwa asenzi imidlalo efana ne-Disney noma i-EA - senza imidlalo yawo wonke umuntu, ngesikhalo esiphezulu," kuphendula uMorcos.
Kodwa-ke, i-Ketchapp iyenqaba ukunikeza noma yiluphi ulwazi mayelana nemali engenayo, incike esicelweni sokuthi izimbangi zizama ukukopisha imodeli yebhizinisi labo. Kodwa ngokusho kukaKay, imali engenayo yanyanga zonke yenkampani ingaba ngaphezu kwezigidi ezingu-6,5 zamaRandi. “Kunezikhangiso kuleyo midlalo,” kukhumbuza uKay. "Benza izigidi.". U-Antoine Mocros ubiza isilinganiso sikaKay "njengephutha."
I-Clone Wars?
I-Ketchapp ibhekene nezinsolo zokukopisha imidlalo ngezikhathi ezithile. "I-Ketchapp futhi inedumela lokuboleka izinto ngokungahleliwe kweminye imidlalo edumile," umhleli we-VentureBeat u-Jeff Grub wabhala ngoMashi odlule, ephawula ukuthi kunokufana okuqinile phakathi kuka-"2048" nomunye umdlalo odumile obizwa ngokuthi "zintathu." NgokukaGrub, i-Ketchapp iphinde yenza inzuzo enkulu ku-"Run Bird Run", eyayifana kakhulu ne-"Flappy Bird" edumile. Ngokulandelayo, u-Timothy J. Seppala ka-Engadget ubonise ukufana phakathi komdlalo we-indie "Monument Valley" kanye "ne-Skyward" kaKetchapp.
"Nakuba i-Monument Valley iyinto ephumuzayo, ecishe ifane ne-zen, esekelwe kakhulu kuzindida ezinengqondo, i-Skyward iwumzamo we-Flappy Bird clone ngemibala ephaphathekile futhi enobuhle be-MC Escher," kubhala u-Seppala. U-Antoine Mocros uphendula ngokuthi i-"Skyward" iwuhlobo lomdlalo oluhluke ngokuphelele kune-"Monument Valley" futhi alulona ngisho uhlobo olufanayo. Lapho ebuzwa mayelana nokufana kwemiklamo, kanye nokuthi "i-2048" iyi-copycat noma cha, uthi "yonke imidlalo yomjaho ibukeka ifana" futhi akekho okhalazayo mayelana nalelo qiniso. "I-Skyward iwumdlalo omusha ongakaze wabonwa muntu," kusho uMocros engxoxweni abe nayo ne-Tech Insider.
Ngaphandle kwayo yonke impikiswano, kubukeka sengathi i-Ketchapp iyazi ukuthi yenzani. Ngokuyisisekelo, yonke igeyimu yakamuva evela ekukhiqizweni kwayo ihlasela izindawo eziphezulu zamashadi e-App Store futhi ibalwa phakathi kwemidlalo ye-iPhone elayishwe kakhulu.
