Adam Kos Ama-podcasts - amazwi akhulunywayo esizukulwane esisha - sibhekene nentuthuko ekhula njalo. Yebo, lokhu kusizwa izikhathi zamanje, lapho singasakwazi ukuya ndawo okuningi futhi okuqukethwe kwevidiyo entsha akusakwazi ukuhambisana nejubane lethu lokusebenzisa. Futhi ngalokho okuthola udumo, umbuzo wokwenza imali uyahambisana. Obekukhululekile kuze kube manje kungase kungabi mahhala esikhathini esizayo.
I-coronavirus a clubhouse, lezi ziyizisusa eziyisisekelo zokuduma amaphodikasti, ebesilokhu silapha kusukela ngo-2004. I-coronavirus yaphoqa abantu ukuthi babheke okuqukethwe okwengeziwe obekufihliwe kubo kuze kube manje, ngoba bachitha isikhathi esiningi kakhulu besekhaya, i-Clubhouse yabe imane idume kanjalo igama elikhulunywayo. Ukulalela amaphodikasti ngakho-ke yenyuka futhi hhayi u-Apple kuphela kodwa noSpotify wakuqaphela. Futhi kungani ungenzi imali ngento eshibhile njengamanje?
Kungaba njalo okuthakaselayo
Amaya Toman Amanani ahluke ngokuphawulekayo
Iningi amaphodikasti mahhala yayo. Yebo, ungawakhokhela iminyaka. Lokhu ngokuvamile okokuqukethwe kwe-premium, okuqukethwe ngaphandle kwezikhangiso, kodwa futhi ukusekela abadali bakho abayintandokazi. Futhi manje i-Apple iqhamuke nayo. Izonikeza abadali ithuba lokuzuza imali ngaphakathi kohlelo lwayo lokusebenza lwe-Apple Podcasts. Kuze kube manje, bekufanele babheke izixazululo zezinkampani zangaphandle, njengeplatifomu yePatreon.
Mdali kanjalo i-apula ikhokha u-549 CZK ngonyaka ngethuba lokuthola imali kwababhalisile. Kodwa-ke, kumuntu ngamunye onjalo, usathatha i-30% evamile (ngonyaka wesibili kufanele kube yi-15%) kuphela. Inani umdali azoliqoqa kwababhalisile lizonqunywa nguyena. I-Spotify inendlela ehlukile futhi okwamanje ikhetha kuphela lezo ziteshi abalaleli abangazikhokhela izinto zebhonasi, hhayi eziyisisekelo podcast. Kunjalo, uhlu luzokhula kancane kancane, njengoba uSpotify engathathi ngisho indibilishi eminyakeni emibili yokuqala. Nokho, kusukela ngo-2023, kuzoba u-5% wesamba semali engenayo yesiteshi. Kodwa-ke, inani lokubhaliselwe lizolungiswa, kusukela kokuthathu kuye ku-$8 ngenyanga.
Kungaba njalo okuthakaselayo
Benjamin Levicek Konke noma lutho?
Kodwa esingakakwazi, okungenani i-apula, yilokho okuqukethwe okuzokhokhelwa khona. Yebo, ngisho ne-premium inikezwa okokuqala, kodwa kungani umdali engakhokhisi naleyo evamile, manje etholakala mahhala? Ngemva kwakho konke, clubhouse iphatha ukwenza imali kwezikhulumi zayo lapho abahambele umcimbi bazonikela khona. Yebo, akuzona zonke izinto okufanele zikhokhiswe ngokomthetho. Abadali abahlukahlukene badala okuqukethwe ngoba bayakujabulela, ngoba bafuna ukusho okuthile emhlabeni, futhi ngoba bananoma yisiphi esinye isizathu sokwenza kanjalo, hhayi ukwenza imali.
Kungaba njalo okuthakaselayo
Ngakho-ke kuzoba okungenani abadlali abathathu abakhulu abanama-podcasts - i-Patreon, i-Apple Podcasts ne-Spotify. Bonke balandela isu elifanayo, okungukuthi, ukukhokha okubhaliselwe kwesiteshi esibukiwe. Kuyihlazo, okungenani kuSpotify, obekungathatha ingozi yokuyeka imodi ematasa Patreon bese uzama okunye. Isibonelo, konke okuqukethwe, okuhlanganisa ne-premium, kunganikezwa njengengxenye yentengo ephezulu yokubhaliselwe, kuyilapho abadali bezothola okweshumi kwakudala kukho, njengokulalela umculo. Ngisho noma wawungeke ucebe ngawo, impisi yayizozidla, imbuzi ihlale iphelele.
I-Czech Radio ishicilela ama-podcasts amaningi ekhwalithi mahhala (isb. I-Meteor, i-Planetarium, Irekhodi lababhali bangaphandle...)