Ilona Tandlerová NgoLwesithathu, Okthoba 2, 2013, kwabizwa ingqungquthela Isikhathi sokuqala se… Ukumaketha kweselula ihlelwe yizinkampani Imicimbi Eluhlaza futhi u-Jablíčkář naye ubambe iqhaza njengomunye wozakwethu bemidiya.
Siyaqala
Ngehora lesi-9 ekuseni, wonke umcimbi waqala emagcekeni ebhayisikobho yaseSvětozor. U-Peter Šebo ovela ku-The Marketers kanye no-Adam Reinberger ovela ku-Contra Media bengamele. Izinkulumo zazilandelana ngesivinini esisheshayo. Kwakunoshintsho olulodwa kuphela lwenhlangano esikhathini esishintshile, njengoba indiza eyayinoShaun Gregory, okuwukuphela kwakhe isikhulumi esikhuluma isiNgisi, yabambezeleka. Wafika kanjena ngemva kwesidlo sasemini futhi waba nenani elihle lokulandisa, kungaba amahloni uma engenzeki. Isikhulumi ngasinye sasinesikhathi saso futhi ihholo laligcwele izingxenye ezintathu kwezine, ukudla kwakuphelele, abahlanganyeli ngokuqinisekile abazange bahlupheke ngendlala ngesikhathi sekhefu, ngingasho ukuthi ngokuphambene nalokho, babegcwele ngokuqinile. Lokhu ngikuthole ngokuthi umnumzane owayehlezi phambi kwami wayegibela idwala ngemva kwesidlo sasemini, inkulumo hhayi inkulumo...
Futhi manje ezinye izinombolo - ezivela ezethulweni zomuntu ngamunye nasemilonyeni yezikhulumi, kwezwakala ukuthi abantu baseYurophu abayi-9 kwabayi-10 banomakhalekhukhwini, i-45% yale nombolo ine-smartphone kanti i-18% inethebhulethi (yebo, ngacabanga nokuthi kukhona awenele ama-smartphones). I-41% egcwele yabanikazi basebenzisa i-smartphone yabo endlini yokugezela, futhi mhlawumbe akumangazi, i-77% embhedeni. U-Adam Reinberger ubuze izethameli ukuthi bangaki abantu abakwazi ukuthatha omakhalekhukhwini babo ngisho nangezikhathi ezisondelene nophathina wabo, kodwa akekho owavuma esidlangalaleni.
Umbono nje akwanele
I-block yokuqala yethulwa nguPeter Šebo, owabonisa umbono oyiphutha wabaningi: into ebaluleke kakhulu ukuba nombono omuhle, bese kuthi-ke abanye ngandlela-thile bavele ngokwemvelo. Phela umthetho uyasebenza wokuthi ukuxhumana "okufanela" inkampani eyodwa kungase kungangeni ngokuphelele emcabangweni wenye inkampani. Ngakho-ke lokho okuvame ukwaziwa "nathi siyakufuna ngoba siyakuthanda futhi kukhuphule inzuzo yabo" akusebenzi ngempela.
Isethulo sikaPeter sikhombise umkhankaso omkhulu we-Audi, eveza i-R8 entsha ngendlela yokuthi osebenzisa i-tablet kudingeke ayithwebule, ngaphandle kwalokho abakubonayo nje wukudlula ngendlela okufiphele ngayo. Okuphinde kwashiwo umkhankaso odlalwa yiMini waseSweden, owawina kuwo iMini Countryman, kanye nombono omuhle onefenisha ye-3D evela e-Ikea kanye nokuhlenga zonke izingane "ezinezinhlungu" - isicelo se-Muppets, lapho ngemuva kokuskena a isichibi, umlingisi okwithebhulethi waphila.
I-Mobilní aplikace
Lokhu kwalandelwa isethulo sika-Petr Dvořák wase-Inmite. Kube nezinkulumo eziningi mayelana nezinhlelo zokusebenza zeselula kanjalo, ukudizayina kabusha kwazo i-iOS 7, nokuthi zibukeka ziphumelele kanjani nokuthi zifana ngani. Kungijabulisile ukuphawula kokuthi izinhlelo zokusebenza ze-Android zihluke kanjani - "inazo zombili izibonisi ezincane nalezo ezingabulala ibhere ngenxa yobukhulu bazo". Ubuwazi ukuthi u-0,6% kuphela wazo zonke izinhlelo zokusebenza ku-App Store eziphumelelayo?
UMnu. Ondřej Švihálek ovela ku-Icom Vision uthe ekuqaleni kwesethulo ukuthi kungase kube isicefe kithi, futhi ngeshwa wayeqinisile - wagxila ekukhulumeni ngokukhiqizwa ngokwezifiso kwezicelo futhi njengoba ngingenakho ukuphawula okukodwa, Cishe bengingenantshisekelo yalutho.
Ku-inthanethi, amafoni nokuthenga
Esinye isikhulumi sase sinokwaziswa okwengeziwe okuthakazelisayo. Ingabe bewazi, ngokwesibonelo, ukuthi kukhona amaCzech ayizigidi ezingu-5,7 ku-inthanethi? Ukuthi isilinganiso sesikhathi esichithwa kuyi-Internet singamahora angu-17 ngesonto? Futhi okubaluleke kakhulu, ukuthi u-19% kuphela wabo bonke laba bantu abanama-SIM khadi anoxhumo lwedatha? Ngokuphathelene nezintandokazi zomkhiqizo, iningi labasebenzisi bomakhalekhukhwini basengabanikazi beNokia endala enhle, abantu abasha abaneminyaka engamashumi amabili bayathanda i-Samsung, kodwa i-Apple ngokuvamile iwuphawu oluthandwa kakhulu. Akuwenzi umqondo omkhulu ukuthi... Kuyathakazelisa futhi ukuthi ngokocwaningo, abantu abawathathi amaphilisi njengezinto eziphathwayo futhi akuwona neze izinto zabo siqu, bajwayele ukuba nawo ekhaya nokwabelana ngesikhathi esichithwa kuwo. yona namanye amalungu omndeni. U-Petr Vaněček wase-Aisa uphinde wakhuluma ngamanani abantu abazimisele ukuwasebenzisa lapho bethenga ngamadivaysi eselula - uphahla lwabo ezimweni eziningi luba ngu-CZK 500, ukuthengwa okukhulu sekuvele kwenziwa ngekhompyutha ephathekayo noma ikhompuyutha.
Izikrini ezine
Isipika sokugcina ngaphambi kwekhefu kwakungu-Jan Bednář wakwa-Google. Kuke kwaphikiswana ngokuthi i-laptop iyidivayisi ephathwayo. UBednář ubhekane nenkinga yezikrini ezine - bheka isithombe esingezansi - asisahlali nje phambi kukamabonakude ekhaya, sinelaptop, ithebhulethi futhi, vele, siphethe ucingo. Kuthiwa zonke izinto ezisetshenziswayo zisasetshenziswa uma kuthengwa okokugcina, kuqalwa nge-smartphone kugcine ngekhompyutha.
Ukumaketha kweselula
U-Adam Reinberger uqedele ibhulokhi yasekuseni ngesethulo esithi "8 izizathu ezinhle zokusebenzisa ukumaketha kweselula". Sithole ukuthi u-47% wabantu baseCzech kuthiwa sebekulungele ukukhokha ngomakhalekhukhwini (ngokocwaningo lwe-Mastercard) nokuthi kubaluleke kangakanani ukuba nesizindalwazi esingumakhalekhukhwini, ngaphandle kwalokho labo bantu bazonengeka baye kwezinye izindawo.
gqamisa
Kwalandela ukudla kwasemini, abagqugquzeli beBlue Events base bekwazile ukuphelela, inani elikhulu lokudla, futhi ngemva kwekhefu lehora, inkulumo kaShaun Gregory oshiwo ngenhla waseBrithani yaqhubeka. Labo ababengaqiniseki ngesiNgisi sabo babengaboleka ama-headphone emnyango wehholo, futhi yonke inkulumo yahunyushelwa kanyekanye olimini lwesiCzech. UShaun uvule inkulumo ngevidiyo ebikade ibonwa eNew York naseMiami kuze kube manje. Kwakukhona ulwazi mayelana nokusetshenziswa komakhalekhukhwini, waphinde waqhathanisa ukukhangisa eminyakeni edlule futhi manje, wakhuluma ngemakethe eguqukayo yemishini ephathwayo, isibonelo, abantu emhlabeni wonke bachitha imizuzu engu-108 ngosuku kumakhalekhukhwini, futhi waphinde wakhuluma nge-gamification, edume kakhulu emhlabeni wokumaketha .
Opharetha beselula
Ntambama iqhubekile nengxoxo yephaneli yabamele ukumaketha babaqhubi bethu. Abanumzane babehlekisa, benza umbukiso oqinile. Kube nenkulumo mpikiswano mayelana nama-SMS okukhangisa, ukukhomba kwawo, nezixhumi ze-SMS. (Cha, empeleni akuwona wonke ama-SMS okukhangisa akucasula kakhulu awaveli ngokuqondile ku-opharetha, angathumela umkhawulo ongu-6 ngenyanga. Bonke abanye bangafinyelela kuwe, isibonelo, nge-Indonesia.) Owinile wethiphu umncintiswano we-CZK 30 nawo wamenyezelwa, ngamunye wabaqhubi banikele okwesithathu.
I-Publero kanye nezaziso zohlelo lokusebenza
U-Petr Zapletal ovela kwa-Publer ukhulume ngezaziso zohlelo lokusebenza nokuthi zingakhuphula kanjani ukuthengisa, mayelana noshintsho olulindelekile lwemidiya ephrintiwe kanye nesiteji seselula okungekho iwebhusayithi okufanele iphuthelwe. Uma ukubukeka kwekhasi kungahambisani nesiphequluli ocingweni lwethu, siyalishiya ikhasi. I-Publero okwamanje isebenza ngokuzikhandla endaweni yayo yeselula, singabheka phambili ekubukekeni kwayo.
Amakhodi e-QR
Umnumzane waseCetelem ukhulume ngodaba lwamakhodi e-QR, okuthi, ngokusho kwakhe, akusetshenziswa (kuphela) kabanzi eCzech Republic. Isizathu singase futhi ukuthi amadivayisi amaningi awanayo isifundi sekhodi ezinhlelweni eziyisisekelo, futhi akubona bonke abasebenzisi abanolwazi olwanele lokusingatha ukufakwa.
Amakhemisi athumela i-SMS
Sikwazile ukuzwa ukuthi umkhankaso we-SMS wokukhangisa usebenza kahle kangakanani emlonyeni womphathi wezokumaketha wenethiwekhi yekhemisi uPetr Fiala, umkhankaso wakhe owenzekile ehlobo eledlule kanti ama-63% amakhasimende afika kulo mkhankaso athenge isilinganiso semikhiqizo emithathu.
Okungokoqobo ukungathandwa kwabathelisi esikubona
U-Marián Chovanec ukhulume ngokoqobo okungathandwa kwabathelisi esikubona ekusebenzeni, okwakuthakazelisa kakhulu. Empeleni, inhlanganisela yokuphrinta nethebulethi, lapho uskena khona isithombe esithile kumagazini bese siguqulelwa sibe upopayi we-3D. Vakashela ikhasi www.realality.cz, lapho ungafunda khona okwengeziwe.
Indlela eya esikhathini esizayo
Isikhulumi sokugcina kwakungu-Jaro Zacko kanye nesethulo sakhe esithi "Indlela Eya Enkathini Ezayo", lapho akhulume khona nazo zonke izinhlobo zezinhlelo zokusebenza ezisebenza ngendlela ehlukile kunaleyo esiyijwayele, isibonelo, ngemidlalo. E-Slovakia, isibonelo, baye bahlakulela uhlelo lokusebenza olubizwa ngokuthi "Yazi i-Pilsen yakho", ekwazi ukuskena ubhiya futhi inqume ukuthi ingabe i-Pilsen yasekuqaleni. Uphinde wethula iphrojekthi ye-Botanicus interactiveus evela kulabhorethri yakwa-Disney, into enhle kakhulu ebizwa ngokuthi i-Makey Makey, Isikwele sokukhokha ngenzwa yeselula nokunye.
Ekuphetheni
Ingqungquthela iphele ngo-17 ntambama ngeraffle kabhiya we-Fénix, kwalandelwa iphathi ebiseFusion Hotel. Sekukonke, umcimbi ube yimpumelelo futhi singalindela iminyaka ezayo.
Isihloko esihle nesenzo esithakazelisayo esihlokweni samanje. Ngethemba ukuthi izinkampani seziqala ukubona ukuthi uma zinezingosi ezinomakhalekhukhwini, abantu abaningi bazoqala ukuvakashela ngeselula. Futhi amakhasimende angaba khona azoziphatha ngendlela ehlukile lapho evakashela isayithi kuthebhulethi kunalapho evakashele kukhompuyutha. Futhi izohluka futhi ngeselula.
Ngokuqondile, ngomakhalekhukhwini wami phambi kwe-TV, ngizobuka kalula amakhulukhulu emikhiqizo, kodwa kukhompuyutha ngizodlula embalwa kuphela ngokushesha, futhi ngiphinde ngikhethe ngendlela ehlukile kumakhalekhukhwini kanye nokuvula. ikhompuyutha.
Kuningi okushintshile kwezokumaketha kule minyaka emihlanu edlule futhi kusaqhubeka…