U-Michal Ždanský Usayizi ubalulekile. I-Apple isiqinisekisile lesi sifundo izikhathi eziningana kakade - i-iPod mini, i-Mac mini, i-iPad mini ... Njengamanje, i-Apple inomndeni wonke wemikhiqizo "mini". Lelo gama eliwumlingo liwuhlobo lophawu lokubumbana nokuhamba. Kodwa idivayisi kufanele ibe minyene futhi iphatheke kangakanani, kulezi zici eyingxenye yochungechunge lokudla? I-iPhone empeleni ingenye yamafoni amancane kakhulu emakethe. Manje, abahlaziyi nezintatheli "ezinemithombo engaqondakali eseduze ne-Apple" baqhamuke nesimangalo mayelana ne-iPhone mini.
Ukukhulunywa kokuqala kwe-iPhone encane kwavela ngo-2009, kwase kuba ngaphansi kwegama elithi "iPhone nano". Ngaleso sikhathi, i-iPhone yayinosayizi wesikrini omkhulu kunawo wonke emakethe. Kuthathe iminyaka engu-2,5 kuphela ukufika komunye umkhawulo wesitebhisi esicatshangelwayo, kodwa namanje akukho lutho olungalungile ngalokho. Ngaleso sikhathi, ithiyori mayelana nefoni ye-nano yayingenangqondo, isibonisi esingu-3,5″ sasiwuhlobo oluhle. Namuhla, nokho, sine-4″ iPhone 5 emakethe, ngakho-ke sinendawo yokwehlisa. Ngakho-ke ngabe i-Apple ingaba nesizathu ngempela sokwethula ifoni eshibhile eceleni kwesizukulwane sakamuva se-hi-end? Empeleni kunezizathu eziningana.
Ukuvuselelwa kabusha
Yonke inkampani ithanda ukuvuselela imikhiqizo yayo, futhi ngisho ne-Apple ayikwesabi. Ngokuqondene nezingcingo, ngaphezu kwesizukulwane sakamuva, izizukulwane ezimbili ezedlule zisatholakala ngentengo encishisiwe ku-Apple Online Store. I-iPad mini ngokwayo iyisibonelo esihle sokugaywa kabusha, njengoba kwathatha, ngokwesibonelo, i-chipset nenkumbulo yokusebenza futhi mhlawumbe nezinye izinto ezimbalwa kusukela ekubuyekezweni kwe-iPad 2. Kuhlala ishibhile ukusebenzisa izingxenye ezikhiqizwe ngaphambilini kunokukhipha ukukhiqizwa kwezintsha. Ngaleso sizathu, i-iPhone ibilokhu izuza njengefa iphrosesa ye-iPad yangaphambilini.
[yenza isenzo=”citation”]Yonke inkampani ithanda ukuvuselela imikhiqizo yayo futhi ngisho ne-Apple ayikwesabi lokho.[/do]
Uma i-iPhone mini ibizoba okuhlukile okushibhile, bekungeke kwabelane ngephrosesa efanayo nefoni yesizukulwane esisha. I-Apple kungenzeka ifinyelele izingxenye ezakhiwe ngaphambilini. Lapha, i-Apple A5, enika amandla i-iPhone 4S, yenza isipho esihle kakhulu. Kungaba khona ukufana okusobala ne-iPad mini, lapho inguqulo encane ineprosesa endala yesizukulwane ezimbili, nakuba iwumkhiqizo omusha ngokuphelele, okukhanga kakhulu usayizi wayo ohlangene kanye nenani eliphansi.
Ukunwetshwa kwemakethe nokufinyeleleka
Ngokuyisisekelo, okuwukuphela kwesizathu esiyinhloko sokwethula i-iPhone mini ukuthola isabelo semakethe esengeziwe futhi uwine lawo makhasimende angazange athenge i-iPhone kwasekuqaleni ngenxa yenani eliphezulu. I-Android ilawula ngaphezu kwamaphesenti angama-75 emakethe yomakhalekhukhwini emhlabeni wonke, okuwumkhuba u-Apple angathanda ukuwuhlehlisa. Ikakhulukazi, amazwe ampofu anabantu abaningi, okungukuthi i-India noma i-China, angaba namandla amakhulu edivayisi enjalo, engenza amakhasimende lapho akhethe ifoni ye-Apple phezu kwedivayisi ye-Android eshibhile.
Yize uPhil Shiller ethe inkampani ngeke ingene ocingweni olushibhile, lokho akusho ukuthi ngeke bakwazi ukwenza ifoni eshibhile. Kubiza i-Apple cishe u-$16 ezingxenyeni nasekuhlanganiseni ukwenza i-iPhone 5 eyodwa engu-207GB (ngokusho Septhemba 2012 ukuhlaziywa kwe-iSuppli), i-Apple bese iyithengisa ngama-dollar angu-649, ngakho-ke inomkhawulo ophelele we-$ 442 ocingweni olulodwa, okungukuthi amaphesenti angu-213. Ake sithi i-iPhone mini eyodwa ingabiza u-$150 ukwenza, okuyi-$38 ngaphansi kunezindleko zokwenza i-iPhone 4S ngenxa yokuvuselelwa kabusha kwengxenye. I-Apple ingathengisa ifoni enjalo ngama- $ 449, noma okungcono kakhulu, ama- $ 429 ngaphandle koxhaso. Esimweni sokuqala, umkhawulo uzoba ngamaphesenti angu-199, okwesibili, amaphesenti angu-186. Uma i-iPhone mini empeleni ibiza u-$429, ukwehla kwephesenti lentengo kuzofana ne-iPad mini uma kuqhathaniswa nesizukulwane sokugcina se-iPad.
Iphunga lezinto ezintsha
I-tinsel yomkhiqizo omusha nayo idlala indima ebaluleke kakhulu. Kungaphikisana ne-iPhone mini ukuthi i-Apple ithengisa amamodeli amadala ngentengo encishisiwe (uma kwenzeka i-16 GB iPhone 4S nge- $ 100), noma kunjalo, ikhasimende lazi kahle ukuthi lokhu okungenani imodeli yonyaka, hhayi. ngentengo ephansi kakhulu. I-iPhone mini izoba nokubukeka okusha okufanayo njenge-iPad mini, futhi ngokunengqondo kuzoba nentshisekelo eyengeziwe kuyo.
Vele, bekuzodingeka kube okungaphezudlwana nje kwe-iPhone 4S eqanjwe kabusha. Ifoni enjalo cishe ingaba nomklamo ofanayo nesizukulwane samanje. Kodwa-ke, mhlawumbe ngokuhlukahluka okuncane esingakubona kumehluko phakathi kwe-iPad ne-iPad mini. Phela, i-Telefo yayihluke kancane kunenguqulo ephezulu. Umehluko omkhulu uzoba ku-diagonal yesikrini, lapho i-Apple izobuyela kumayintshi angu-3,5 okuqala futhi ilinganise lo sayizi ngokuthi "mini". Lokhu kuzogcina ukuhambisana nezinhlelo zokusebenza futhi kugweme noma yikuphi ukuhlukaniswa kwesixazululo. Uma kuqhathaniswa ne-4S, kungenzeka kube nokunye ukuthuthukiswa okuncane, njengesixhumi esisha sombani, kodwa lokho kungaba ukuphela kohlu.
Ekuphetheni
Ngakho-ke i-iPhone mini izoba umnyakazo omuhle kakhulu wokumaketha we-Apple, ongayisiza kakhulu emakethe yocingo, lapho naphezu kokuthengisa okwandayo, isalahlekelwa isabelo sayo esicishe sibe sikhulu. Nakuba i-Apple ngokuqinisekile inenzuzo enkulu kunabo bonke abakhiqizi bezingcingo, ukunwetshwa okubanzi kwesikhulumi kungasho inzuzo kuyo yonke i-ecosystem i-Apple ebilokhu iyakha njalo iminyaka.
Ngesikhathi esifanayo, kwakungeke kudingeke ehlise inani njengabanye abakhiqizi futhi wayezoqhubeka egcina amaphuzu aphezulu, okungukuthi impisi yayizozidla yona futhi imbuzi (noma izimvu?) yayizohlala iphelele. I-iPhone encane inengqondo kakhulu kulo nyaka kunangonyaka ka-2009. I-Apple ngeke ixabanise iphothifoliyo yayo nganoma iyiphi indlela, i-iPhone mini izovele ithathele enye yamamodeli amadala asanikezwa. Ukufaniswa ne-iPad kungaphezu kokusobala lapha, futhi nakuba bekungeke kube uhlobo lwenguquko esingathanda ku-Apple, kungaba isinyathelo esinengqondo enkampanini, esingenza ifoni ekhethekile itholakale kubantu abacebile kancane. futhi ngaleyo ndlela kumise ukubusa komhlaba okukhulayo kwe-Android, okungangabazeki ukuthi kuyisisusa esihle.
Hhayi-ke, mhlawumbe kuzophela ukuze i-mini ibe ngama-intshi angu-4 kanye ne-iPhone evamile phakathi kwama-intshi angu-4,5-5.
Ukube i-iPhone Mini ibinesibonisi esifanayo ne-4S kanye nephrosesa eshesha kancane kuphela kanye nama-tweaks ambalwa ekwakhiweni, empeleni bekungaba yi-4SS futhi kungaba nokudliwa kwabantu okunzima. Ungakhohlwa ukuthi ama-iPhones 4 nama-4S asetshenziswayo asakhiqiza inzuzo enkulu ye-Apple. Ukuthuthuka nokukhushulwa kwabo sekunenzuzo kudala, izingxenye zabo zibiza ingxenye encane yalokho abakwenzile ekuqalisweni ukuze bakwenze namuhla, futhi ngikholelwa ukuthi isaphulelo sika-$XNUMX silingana nokongiwa kwezokukhangisa kanye nezingxenye zalawa mamodeli aphakeme kakhulu. Akekho onendaba nokuthi indala, kodwa ukuthi yenza kanjani imali.
I-Cannibalization iyimpikiswano ecacile ngokumelene ne-iPhone Mini. Ungahlanganisi i-iPad ne-iPod ne-Mac. Leyo mikhiqizo ikude nezinguqulo zayo ezingezona eze-Mini - i-Mac inesibonisi esihlanganisiwe, i-iPod inesibonisi esikhulu izikhathi eziningi kanye nokusebenza kwe-iOS kune-nano, futhi i-iPad futhi inombukiso, isisindo kanye nokuphatheka. Bambalwa abantu abanquma phakathi kwe-Mac Mini entsha kanye ne-run-of-the-mill Mac ngesibonisi esingu-21″.
Lapho kwethulwa i-5 Mini, kuzoba nokuqhathaniswa okuningi ne-4S, futhi i-Apple ayikufuni lokho. Lokho kungase kunciphise i-4S ekuthuthukiseni izimakethe ngamadola ambalwa ngaphezulu.
Ngaphezu kwalokho, labo abalandela ezokuxhumana bayazi ukuthi lezo zimakethe ezisathuthuka zivame ukuba nenzuzo ethe xaxa kubasebenzisi, ngoba ngenkathi e-US noma e-UK AT&T/O2 ixhasa kakhulu isizukulwane esisha, eCzech Republic ixhaswa ngokomfanekiso nasemazweni amaningi asathuthuka. ayixhaswa nhlobo futhi oyifunayo uzokhokha inani eliphelele kahle. Ngaphezu kwalokho, ngengcindezi yokunciphisa amanani ezingcingo kanye nokusetshenziswa kwe-VoIP kuma-smartphones, uxhaso luzovame ukwehla ngisho nasentshonalanga.
Kungani kusekhona ukuqagela mayelana ne-iPhone mini lapho uPhill Schiler eyiphika ngokusemthethweni futhi wathi akukho okuhlukile okushibhile kwe-iPhone okulungiselelwayo...
Ngakuqonda ukuqagela nge-Apple tv mayelana ne-iPad mini mayelana ne-4″ ye-iPhone, ngoba abaphathi be-apula abakaze baphawule ngakho, kodwa bakwenqaba ngokuphelele lokhu. Kungani uqhubeka nokuqagela? :)
Ngoba akekho owayengasho ukuthi ezinyangeni ezimbalwa i-Apple izokwethula i-iPhone encane futhi eshibhile. Ukuthengiswa kwe-iPhone 5 kuzokwehla kakhulu ngoba abantu bazolinda umkhiqizo omusha.
Wayengadingi ukuphawula nhlobo. Leli isu elijwayelekile le-Apple. Akuvamile ukuthi baphike ngokuphelele okuthile.
baphinde baphika ipad mini futhi isemhlabeni. I-Google iphinde yaphika ukuthi basebenza kumamephu we-iOS futhi baphumile ezinsukwini eziyi-14
Abakaze bayinqabele i-iPad mini. USteve Jobs uphawule kuphela ngosayizi we-iPad yokuqala ngemuva nje kokwethulwa, ethi ibingcono kunamathebulethi angu-7″.
Uma bekukhona i-iPhone mini ene-diagonal efanayo ne-iP4/4S kanye nomklamo ofanayo ne-iP 5, khona-ke kuwukukhetha okucacile kimi :). Konke kusezinkanyezini, ngakho-ke masimangale :)
Uyazi, mina ngokwami ngibona inkinga ku-software. Angifuni ukuphikisa lapha mayelana nokuthi yinhle yini noma cha. Okwami nje! Ngibe ne-iPhone isikhathi eside (3G, 3GS, 4, 4S), nakanjani ngeke ngithenge i-5 - ngizolinda. Ngifuna ukuzwa umphumela we-WOW futhi futhi ngoba ngiwuthengele umkami futhi nganginesithakazelo esikhulu ekubambeni ifoni kunejubane (ngokumelene ne-4S)... Kodwa! Njengamanje nginesithukuthezi ngesoftware - imvelo ye-iOS. Imvelo ayiguquki futhi ngicabanga ukuthi kungakufanelekela ukuthatha into entsha. Isib. isibuyekezo sakamuva se-ANDROID 4.1.2 silethe inketho yebha eseceleni kanye nekhono lokusebenza ngamawindi amabili avuliwe. Iqiniso liwukuthi ngeke ngiyisebenzise, kodwa "i-crap" enhle. Angisho ukuthi lokhu kufanele kuvele ku-iOS, kodwa ngingakwamukela okuthile okusha - into entsha ngokuphelele, angisho inguqulo eguquliwe yento ekhona...
Ngakho-ke ngokwami, ngiyayiqonda inguqulo ye-MINI, kodwa mina ngokwami ngibheke ngabomvu ku-iOS lapho ngizojabula ngendlela engangijabule ngayo lapho ngithenga i-iPhone 3G yami yokuqala.
Ngincoma ukuthi uzame i-Android ngokwakho, ngenze nge-SG3 lapho ngisuka kuma-iP4s. Ukwelashwa okuhle ngokuzijwayeza, ukubuyela ku-iOS ngemva kwezinyanga ezi-4 (ngeshwa nje i-iP4) kodwa ngisajabule. Futhi namuhla ngijabule nakakhulu ukuthi i-iOS ayishintshi kakhulu naphezu kweziphazamisi ezithile.
… yebo, yebo. Ngisebenzisa i-SG3, ngine-iPhone 4S ngaphandle kwe-SIM eyisipele. I-iOS yinhle, kodwa angivumi ukuthi kulungile ukuthi akwenzeki lutho ngemvelo
U-Apple akakaze akwenze lokhu. I-Apple inendawo ehlanzekile, ayisoze yakhanya njengeWindows noma i-Android. I-Apple ingumklamo olula omsulwa hhayi ngemuva kobunzima
Kungase kube nenzuzo eyodwa enkulu ngaphezu kwe-4S. Njengoba ungasakwazi ukuthembela kuzibuyekezo eziningi ze-iOS zemodeli yokuqalisa kabusha, le modeli "entsha" kuzodingeka ihlale inolwazi lwakamuva okungenani iminyaka emibili. Amakhasimende azophinde ezwe ngalokho ;-)
Nokho, i-4S izoba yizizukulwane ezi-2 emuva futhi i-Apple iqinisekisa izizukulwane ezi-3 emuva...
Ngakho ngokuqinisekile kuyoba okubalulekile ukuthi ibe nesixhumi esisha. Uma benza imodeli eshibhile ngokubukeka kwe-4S + 5. Akudingekile ukuba ne-margin ephezulu kangaka futhi ingaba nemibala eminingi njengakuqala nge-iBooks... Kungaba ucingo olulungele intsha, hhayi intsha kuphela ngentengo ethengekayo... Njengoba i-Apple ikhula, kufanele. ngihlose ngentengo ephansi... Ngokwami, ngino-5 futhi ngikhululekile futhi sengivele ngajwayela i-4S futhi izwakala isindayo futhi incane esandleni sami... Kodwa akusesona isibonisi esikhulu!
Kimina uqobo, ukwethulwa kwe-iPhone kungaba ukuhlanganiswa okuncane kwesixhumi sombani nayo yonke eminye imikhiqizo ye-Apple. Babengeke babe nocingo olunesixhumi esidala kuphothifoliyo yabo esikhathini esingangonyaka. I-iPad "4" nayo yeza maduze nje ngemuva kokwethulwa kwe-"3" futhi ngaphezulu noma ngaphansi yayinesixhumi esisha kuphela. Esinye isizathu kungaba ukuthi bazoshiya amakhasimende ekhetha phakathi kwamafoni "amabili", futhi amakhasimende amaningi anganquma ukuthi, ngokwesibonelo, inhloko yomndeni ithenga i-iPhone 5S futhi ithengele umkakhe noma inzalo yakhe uhlobo olushibhile. Kepha ngokuqinisekile bebengeke babuyele kupulasitiki - i-Apple ifuna ukuba uhlobo oluphambili. Babezogaya kabusha izingxenye ezindala kuphela..
uma i-iphone 5 mini iphuma, angalindela ukuthi ibe nokubukeka, ubuncane, ukukhanya nokubukeka kwesilinganiso (16:9) kwe-5k. kungenjalo bekuyoba ukuchithwa okuphelele.
Qaphela, kodwa ngisho ne-iPad mini iyi-parasitic ku-retina ye-iPad. Umehluko phakathi kuka-3,5 no-4 awumkhulu kangako. I-Apple izobe sekufanele ithathe esinye isinyathelo futhi lokho okuwukukhulisa i-engeli nemishini ye-iPhone yayo enkulu. Ukube bekunjengoba ubhala, bekungaba isibuyekezo esikhishwe kuphela se-4S ngombani, futhi kungaba nzima ukuthi umuntu athenge okuthile okwengeziwe uma i-4S izohlala ekunikezeni futhi izobiza kakhulu kune-mini. futhi ungakhohlwa ukuthi i-apula izothuthukisa wonke ama-minis ekucushweni okuqhathanisekayo njengomkhiqizo oyinhloko. Ngokubona kwami, i-mini izobukeka njenge-ipod touch (inkulu kancane nje), izoba neprosesa ye-A6 (enkulu izoba ne-A7) ne-1GB yenqama, futhi i-iphone enkulu izoba nkulu futhi mhlawumbe into efana nayo. iphone note izofika. woza ngonyaka, kodwa okukhangayo okuyinhloko kwe-Apple kuzoba ithelevishini.
Michal Ždánský, ngincoma ukuthi uthole isichazamazwi samagama angaphandle.
Futhi ngani?
Isichazamazwi sencazelo. Igama elithi uzungu linencazelo edelelayo futhi liwuzungu olubhekiswe kumuntu. Ingabe leli yitulo elibhekiswe ku-Apple? Noma mhlawumbe uzungu lwe-Apple ngokumelene namakhasimende? Leso sihloko ngeshwa sixazululiwe.
Ukuphatheka ... Anginawo amazwi "okwakho". Mnu. Žďánský, isihloko sakho ngeke sibe ngcono noma singesezwe ngale ndlela ebhuqayo yolimi lwakho lwebele. Ngokweqiniso, kuyihlazo kakhulu…
Ngokubona kwami, i-Apple isivele ine-iPhone yayo encane futhi iyi-4S. Kunalokho, ngicabanga ukuthi ngizoyifinyelela ezingeni le-iPhone 5 ngemva kwesiteji sokuklama (i-tensi ngesixhumi esisha futhi mhlawumbe bazonikeza iprosesa entsha ye-A6). Ngike ngafunda nemibono lapha ukuthi i-iPad mini iyi-parasite kubafowethu abadala... Mina ngokwami angicabangi ukuthi iyi-parasite, ngoba ngazi ngokwami ukuthi uma umuntu engafuni i-tablet enkulu, ungayithengi futhi izobheka okuthile okuncane (okuhlangene kakhulu), ngakho-ke okwenziwa yi-Apple nge-iPad mini akuzange kube buhlungu nakancane. Ngokuphambene nalokho, ngicabanga ukuthi ugcwalise imbobo phakathi kwemikhiqizo yakhe esezingeni eliphezulu kakhulu. Cishe nginakho konke okuvela ku-Apple ekhaya, ngakho-ke ngiyazi ukuthi ngikhuluma ngani futhi naphezu kokuthi ngine-iPad 2, ngithenge ne-mini engihamba nayo futhi nginemodeli enkulu futhi esindayo ekhaya. Ngakho-ke kusukela kulo mbono, i-Apple inqobile, ngoba inqobo nje uma i-iPad 2 ingisebenzela, angisiboni isizathu sokuthenga i-iPad 4 ... Ngaphezu kwalokho, ngiyazi abantu abaningi okuthi, uma i-Apple ingazange ikhulule i-iPad mini, bangathenga ithebhulethi engu-7" koqhudelana naye, ngoba ithebulethi engu-9,7" kubo yayibonakala inkulu futhi kunzima ukuyithwala (bebeyilindele ngempela).
Nokho, ngingakwamukela :) kodwa ngentengo eyamukelekayo :)