UJiří Filip Isitatimende sephephandaba: Isizini yemiphumela yasehlobo iya ngasekupheleni kancane, futhi le kota futhi ilethe ulwazi oluningi oluthokozisayo oluvela ngemuva kwezinkampani zomhlaba. Omunye wemiphumela ebilindelwe kakhulu ngokungangabazeki kwaba ngowomidondoshiya bezobuchwepheshe. Abaningi babo bagibele i-AI boom yezinyanga ezisanda kwedlula futhi babona amanani abo ezabelo ekhuphuka ukuze aqophe phezulu. Kodwa ingabe lokhu kukhula kwakufaneleka? Umhlaziyi we-XTB UTomas Vranka ixazululwe kanye nozakwabo UJaroslav Brycht a Štěpán Hájk lesi sihloko nje esisha Ukukhuluma ngezimakethe. Kulesi sihloko, sethula isifinyezo solwazi olubaluleke kakhulu oluvela emiphumeleni Apple, Microsoft, Alphabet, Amazon kanye Meta.
Apple
Abatshalizimali bebelindele imiphumela ye-Apple mhlawumbe kakhulu kunazo zonke izinkampani. Izinyanga ezimbalwa manje, ulwazi beluvela emhlabeni wonke mayelana ukwehla okukhulu ekuthengisweni kwama-smartphone namakhompyutha. Kodwa-ke, i-Apple iqinisekise kancane lolu lwazi. Yize ukuthengiswa kwama-iPhones kwehle kancane unyaka nonyaka, bekungeyona inhlekelele. Ukuthengiswa kwe-Mac nakho kwehlile, kodwa kuncane kunalokho obekulindelwe. Nokho, wamsiza kakhulu u-Apple 8% ukukhula kwezinsiza - I-AppStore, i-Apple Music, i-Cloud, njll. Le ngxenye inamamajini acishe abe kabili uma kuqhathaniswa nokuthengiswa kwemikhiqizo ebonakalayo, ngakho-ke ngemuva kokubalwa kwalesi sigaba kube khona. ukuthengiswa okuphelele izinkampani unyaka nonyaka yehle ngo-1,4% kuphela.
Emiphumeleni, i-Apple nayo ilethe kakhulu ulwazi oluhle. Inkampani isivele inokuningi izigidigidi zabasebenzisi ukukhokhela ezinye zezinsizakalo zayo futhi iyonke inokungaphezu kwalokho 2 billion wamadivayisi asebenzayo, okwandisa amandla e-ecosystem. Le nkampani yenza kahle e-China noma e-India, isibonelo, futhi abasebenzisi abaningi abathenge i-Mac noma i-Apple Watch kwikota yokugcina bebethenga idivayisi enjalo okokuqala. Ngakho-ke imiphumela yenkampani ibingalungile, kodwa ibingemibi neze. Ikota yamanje izobaluleka. I-Apple ingemuva Izingxenye ezi-3 ezilandelanayo zokwehla kokuthengisa, futhi uma lokhu kuthambekela bekuzoqhubeka, kungaba ukwehla okude kakhulu ekuthengisweni eminyakeni engamashumi amabili edlule noma ngaphezulu. Amasheya basabela ngemiphumela ukwehla cishe ngo-2% futhi inani libe seliqhubeka nokwehla ngokushesha ngisho nangaphakathi kosuku olulandelayo lokuhweba.
Microsoft
Inkampani yesibili ngobukhulu iMicrosoft. Kuningi asemuva kwakhe isigamu sokuqala sonyaka esihle, lapho ahlasele khona i-Google, afuna ukuyiphuca ingxenye yemakethe yokusesha nokukhangisa. IMicrosoft ihlukanisa ibhizinisi layo libe izingxenye ezintathu eziyinhloko. Owokuqala nomkhulu kunabo bonke ifu. Lesi sakamuva kwakuyinjini yokukhula kwenkampani eminyakeni yamuva, kodwa isimo somnotho esibi samanje kuphoqa izinkampani ukuthi ziqale ukonga, okuphinde kubonakale ezindlekweni ezincishisiwe efwini. Ngakho izinga lokukhula liyancipha. Ingxenye yesibili ingxenye amathuluzi ehhovisi kanye nokukhiqiza. Lokhu kufaka phakathi, isibonelo, ukubhalisa kuma-office suite ahlanganisa izinhlelo zokusebenza ze-Word, Excel kanye ne-PowerPoint. Nampa bebekhona imiphumela mihle futhi abalethanga noma yiziphi izimanga ezinkulu. Ingxenye yokugcina yilezi Ilayisensi yesistimu yokusebenza yeWindows nezinto ezizungeze imidlalo. Ngokuhamba kwesikhathi, kumayelana ingxenye eyinkinga kakhulu yebhizinisi IMicrosoft, inkampani eyiqinisekisile namanje. Izinkinga zibangelwa ikakhulukazi ukuthengiswa okubuthakathaka kwamakhompuyutha omuntu emhlabeni wonke, okusho ukuthi amalayisense ambalwa e-Windows athengiswe iMicrosoft. Amasheya basabela ngemiphumela ukwehla cishe ngo-4%.
Alphabet
Inkampani yabazali -Google yaba ngaphansi kwengcindezi ngenxa ye-Microsoft, futhi umhlaba waqala ukuzibuza ukuthi ngabe ukubusa kwenkampani kuziphequluli nokusesha kwakusengozini ngempela yini. Akazange ayisize ngisho inkampani imakethe yokukhangisa ehamba kancane, okufake amasheya enkampani ngaphansi kwengcindezi onyakeni odlule. Nokho, imiphumela yakamuva ibonisiwe umkhuba omuhle, imali engenayo yokukhangisa iyakhula futhi i-YouTube, nayo ewela ngaphansi kwenkampani, nayo ibonisa imiphumela engcono. I-Google nayo ingenye yezintathu ezinkulu amafu abadlali, kanye ne-Amazon ne-Microsoft, nakuba encane kakhulu kuze kube manje. Kule ndawo, inkampani kukhuphuke ukuthengisa cishe ngo-30% futhi wenze inzuzo ngekota yesibili ilandelana. Ngokuzayo, kuzoba ingxenye engalethela inkampani izigidigidi zamaRandi ngonyaka ngenzuzo. Amasheya ngakho ekugcineni basabela kahle emiphumeleni futhi ikhule cishe ngo-6%.
Amazon
Iningi lethu lazi i-Amazon njengenkampani ethengisa izimpahla ezahlukahlukene ngokusebenzisa amapulatifomu aku-inthanethi. Nokho, le ngxenye yenkampani unyaka nonyaka inyuke ngo-4% kuphela, ngoba abathengi bayaqaphela esimweni sanamuhla futhi abachithi imali ezintweni abangazidingi ngempela. Kodwa-ke, i-Amazon nayo inkulu kakhulu umhlinzeki womhlaba wonke wezixazululo zamafu, ehlinzeka ngaphansi kwegama lomkhiqizo AWS. Njengoba sishilo ngenhla, kukhona ukwehla kule makethe, i-Amazon eqinisekisile. Nokho, inkampani yaqaphela kakhulu ukukhula okuhle esigabeni sokukhangisa lapho ucinga imikhiqizo kanye futhi esigabeni sokubhaliselwe, lapho futhi enza khona inkonzo yakhe Prime. Ngakho-ke zonke izingxenye ezibalulekile zakhula ngenani lamadijithi amabili, imakethe eyazisa futhi amasheya akhuphuke cishe ngo-9%.
Meta
I-Meta yinkampani encane kakhulu ngokwemali yemakethe phakathi kwalezi ziqhwaga. Inkampani isiphelile ikota enzima kakhulu, lapho ihlushwa ukwehla kokukhangisa, ukutshalwa kwezimali okunzima eqinisweni langempela, kanye nezinguquko ezenziwe i-Apple ohlelweni lwayo lokusebenza, okwenze kube nzima nge-Meta ukuqoqa idatha mayelana nabasebenzisi bayo. Nokho, inkampani yaqala ukuthatha izinyathelo zokunciphisa izindleko kanye nemakethe yokukhangisa waqala ukubuyela esimeni esijwayelekile. Lokhu kusize i-Meta ukuthi izuze okuningi imiphumela emihle. Inkampani yeqe obekulindelekile ngokwenzuzo, imali engenayo kanye nabasebenzisi benkundla Facebook, Instagram, Messenger kanye ne-WhatsApp. Ngokokuqala ngqa esikhathini eside, imali engenayo yenkampani ikhule ngenani lamadijithi amabili, futhi iMeta kulindeleke ukuthi igcine lokhu kukhula kwikota yamanje. Amasheya ngemva kokushicilelwa kwemiphumela inyuke ngo-7%.
Uma ufuna ukufunda okwengeziwe mayelana nemiphumela yamanje yalezi zinkampani, i-Market Talk entsha iyatholakala kumakhasimende e-XTB angempela kuplathifomu ye-xStation esigabeni Sezindaba. Uma ungelona iklayenti le-XTB, ingxoxo yemakethe nayo iyatholakala mahhala kule webhusayithi.
